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Gale American Industry Overviews
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Date: oldest first
Rebranding Hero: Building an Indian brand out of a foreign joint venture
Preeti Chaturvedi, Warc Exclusive, May 2012
In 2011, Hero Honda underwent a demerger to separate the previous venture between Japan's Honda Motors and India's Hero Group.
In 2011, Hero Honda underwent a demerger to separate the previous venture between Japan's Honda Motors and India's Hero Group. Prior to the end of the tie-up, Hero Honda was selling more two wheelers than the second, third and fourth players put together. In an interview with Warc, Anil Dua, Hero's Senior Vice President, Marketing and Sales explained how Hero relaunched under its own brand in the Indian two-wheeler market. The new name - Hero Moto Corp - and brand were expected to highlight the technological capabilities of the new company along with its expanding horizons across countries and categories. The strategy focused on high visibility platforms and dealer communication was a pivotal part of the exercise. The early signs are that the end of the Honda association and the launch of a new brand have not dented demand for the company's motorcycles.
Motorcycles, Bicycles and Parts (American Industry Overview)
Gale American Industry Overviews, 2011
This paper provides an overview of the motorcycles, bicycles and parts industry in the United States.
This paper provides an overview of the motorcycles, bicycles and parts industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies. It contains a list of further information sources and reading.
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Motor and auto
Motor and auto
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Compact, small family cars
Eco, hybrid, electric cars
Executive, luxury, prestige cars
Mid-size, large family cars
Supermini, subcompact cars
Tyres, fuel, accessories, services
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