Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Our ranking of the world's smartest marketing campaigns and companies.
The latest on 80+ key topics
Media & Channels
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Marketing advice and assistance
In-depth analysis of 200 global brand owners
Key Warc papers on marketing best practice
Quick one-stop overviews of major marketing themes
Browse all Warc papers and case studies by subject
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Forecasts and Data Homepage
Overview of databases, forecasts and reports.
Annual ad expenditure data for 88 markets.
International Ad Forecast
Warc's forecasts for adspend in 12 key markets.
Consensus Ad Forecast
Adspend forecast aggregating several sources.
Global Marketing Index
A monthly indicator of the state of the industry.
Media Costs Database
Compare costs across media and markets.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Learn how to tackle key marketing challenges from leading experts in our series of in-depth webinars.
Content & Partners
What Our Clients Say
Request a Trial
For our market-leading publications and events
Contact us on +1 202 778 0680
Do I Subscribe?
Date: newest first
Date: oldest first
Cuisine - we do amazing things
Includes video content
Recommended by Warc editors
The Communication Agencies Association of New Zealand, Gold, Advertising Effectiveness Awards 2005
In 2000, Cuisine was the market leader with a high subscription base and no serious competition to speak of.
In 2000, Cuisine was the market leader with a high subscription base and no serious competition to speak of. By 2005, the category had exploded to 21 food and wine magazines sold in supermarkets alone. Cuisine anticipated this explosion of competitive titles with a campaign designed to protect its critical subscriber base, continue to grow circulation and readership, target incremental growth from retail sales and protect its share of retail space. Perhaps the most radically disruptive element of the campaign was the brave decision made by the client to allow MTC to design the magazine’s front covers for each edition as an integral part of communicating the brand’s essence. This campaign has eschewed traditional media weight in favour of the power of creativity to deliver the brand’s story – Cuisine’s ratecard media spend has never exceeded two percent of the total magazine category. It is a strategy that through its consistency over time has allowed Cuisine to enhance its differentiated position and by doing so deliver outstanding results. Cuisine’s consistently bold brand building strategy has allowed it to ride out the competitive forces of the Food and Wine magazine category and emerge an even stronger leader today.
YOU ARE IN THE WARC INDEX:
Briefing agencies, contracts
Auditing and evaluating agencies
Developing client-agency relationships
Pitching and agency selection
Planning and buying
Media agencies and consultants
, your search results have been restricted to items that contain .
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the