Pinpoint the case evidence you need – search by industry, objective, media and more.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Our ranking of the world's best marketing campaigns and companies.
Browse Warc by subject.
Brands & branding
Consumer research & insight
Media channels & touchpoints
Key Warc papers on marketing best practice.
In-depth analysis of 200 global brand owners.
Develop your skills as a marketing strategist.
Compare your ROI with the Warc database.
Get the edge you need in new business.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Overview of databases, forecasts and reports.
Annual ad expenditure data for 96 markets.
Media Costs Database
Compare costs by media and target audience.
International and Consensus ad forecasts.
Trends by primary media and second screen.
Global Marketing Index
A monthly indicator of the state of the industry.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Learn how to tackle key marketing challenges from leading experts in our series of in-depth webinars.
Content & Partners
What Our Clients Say
Request a Trial
For our market-leading publications and events
Contact us on +1 202 778 0680
Do I Subscribe?
Get daily news
Do I subscribe?
Request a trial
YOU SEARCHED FOR:
Date: newest first
Date: oldest first
2012 Effie Report: Key insights on the drivers of marketing effectiveness
Includes video content
Recommended by Warc editors
Effie Worldwide, Analysis, North America Effies 2012
This report from Effie Worldwide and Millward Brown is based on deep analysis of Effie Award cases revealing key insights and trends on what it takes to create and implement effective marketing communications strategies.
This report from Effie Worldwide and Millward Brown is based on deep analysis of Effie Award cases revealing key insights and trends on what it takes to create and implement effective marketing communications strategies. Conclusions drawn include that effectiveness is not dependent on large budgets but is improved with a greater number of channels. However, TV continues to be the leader in the stronger campaigns, followed by interactive. Finalists also make more use of consumer-generated touchpoints. In terms of objectives, award-winning campaigns were more likely to be aiming to connect with a new audience and attempting to increase sales volume and/or launching a brand. However, those campaigns that attempted to speak to a highly targeted demographic audience were less successful. Supporting commentary is provided by key thinkers in the industry.
YOU ARE IN THE WARC INDEX:
Findings from effectiveness awards
Creativity & effectiveness
is a common phrase, your search results have been restricted to items that contain this term as an exact phrase.
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the