Pinpoint the case evidence you need – search by industry, objective, media and more.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Our ranking of the world's best marketing campaigns and companies.
Browse Warc by subject.
Brands & branding
Consumer research & insight
Media channels & touchpoints
Key Warc papers on marketing best practice.
In-depth analysis of 200 global brand owners.
Develop your skills as a marketing strategist.
Compare your ROI with the Warc database.
Get the edge you need in new business.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Forecasts and Data Homepage
Overview of databases, forecasts and reports.
Annual ad expenditure data for 93 markets.
Media Costs Database
Compare costs by media and target audience.
International Ad Forecast
Warc's adspend forecasts for 12 key markets.
Trends by primary media and second screen.
Global Marketing Index
A monthly indicator of the state of the industry.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Learn how to tackle key marketing challenges from leading experts in our series of in-depth webinars.
Content & Partners
What Our Clients Say
Request a Trial
For our market-leading publications and events
Contact us on +1 202 778 0680
Do I Subscribe?
Get daily news
Do I subscribe?
Request a trial
YOU SEARCHED FOR:
Date: newest first
Date: oldest first
Laubman & Pank: Transitions Lenses
Includes video content
Recommended by Warc editors
Direct Marketing Association - US, Leader, ECHO Awards, 2009
Australian optical retailer, Laubman & Pank, set out to market its ‘Transition Lenses’ which automatically adjust to UV light, to a highly targeted group of 11,158 customers.
Australian optical retailer, Laubman & Pank, set out to market its ‘Transition Lenses’ which automatically adjust to UV light, to a highly targeted group of 11,158 customers. They were selected on the basis that they had not bought prescription sunglasses before and they fitted the relevant category of prescribed users. It was up against new rival Specsavers who were aggressively competing on price. To promote the benefits of the lenses, a direct mail envelope was sent, with both clear and Transition Lens film next to each other. When held up to the light, the difference was obvious. Also enclosed was a coupon for $150.00 off a complete pair of glasses which had to be redeemed within 6 weeks of the September 2008 launch. 6.3% of the audience responded. 711 sales were made, 284% above target. ROI was 1034%.
YOU ARE IN THE WARC INDEX:
Marketing & brand management
Managing across markets
Marketing & brand management
Accountability, C-suite relations
History of marketing
IP, trademarks & patents
Marketing management ideas & practice
Role of the marketing function
Talent, skills, HR
Localisation of international work
is a common phrase, your search results have been restricted to items that contain this term as an exact phrase.
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the