Pinpoint the case evidence you need – search by industry, objective, media and more.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Our ranking of the world's best marketing campaigns and companies.
Browse Warc by subject.
Brands & branding
Consumer research & insight
Media channels & touchpoints
Key Warc papers on marketing best practice.
In-depth analysis of 200 global brand owners.
Develop your skills as a marketing strategist.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Forecasts and Data Homepage
Overview of databases, forecasts and reports.
Annual ad expenditure data for 93 markets.
International Ad Forecast
Warc's forecasts for adspend in 12 key markets.
Consensus Ad Forecast
Adspend forecast aggregating several sources.
Media Costs Database
Compare costs across media and markets.
Global Marketing Index
A monthly indicator of the state of the industry.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Learn how to tackle key marketing challenges from leading experts in our series of in-depth webinars.
Content & Partners
What Our Clients Say
Request a Trial
For our market-leading publications and events
Contact us on +1 202 778 0680
Do I Subscribe?
Get daily news
Do I subscribe?
Request a trial
YOU SEARCHED FOR:
Marketing Intelligence - Brands - Classic Combination Catalogue
Date: newest first
Date: oldest first
The launch of the Classic Combination Catalogue
Includes video content
Recommended by Warc editors
Mark Watson and Nigel Green, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996
Launch of a new mail-order catalogue, 1994. Based on survey by Manchester Metropolitan University, which confirmed that the 1950 British Standard for clothes sizes was out of date.
Launch of a new mail-order catalogue, 1994. Based on survey by Manchester Metropolitan University, which confirmed that the 1950 British Standard for clothes sizes was out of date. Objective: to recruit new customers who were having problems over `fit', and being deterred from mail-order for that reason: the new proposition was to offer 'better fitting fashion', supported by the survey findings. Qualitative research used to refine the approach. Media selection (press) based on TGI lifestyle groupings: 2-phase launch in Spring 1994 tested alternative executions. Campaign rolled out Autumn 1994: 4-week test on radio, which failed but gave valuable information; press continued to perform well. Spring 1995, press campaign continued to build customers and sales; customer re-orderings from first 2 seasons' recruitment measured at 73-78%. Autumn 1995, decision to extend to TV: pilot tested in summer (UK Living, UK Gold); following successful results of pilot, tested on terrestrial TV (Granada), confirmed no significant difference; later, additional expenditure allocated to 4 satellite and 2 terrestrial TV channels. Spring 1996, the company's biggest ever campaign in January-February on national TV. Results of all these stages (sales growth, recruitment) shown in appendices, entirely due to the advertising without which there could have been no product.
is a common phrase, your search results have been restricted to items that contain this term as an exact phrase.
To search for
without automatic phrasing
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the