Warc's leading strategic marketing quarterly, published with the Marketing Society.
Market Leader is for you whether you are a director or a senior manager at a marketing-orientated company or an academic with an interest in business and marketing issues. It is published in association with The Marketing Society.
Articles are written by some of the marketing world's foremost business people. They give you insights into the most powerful and effective strategies in business today and authoritative coverage of key issues, from brand strategy to international marketing.
Market Leader is the world's leading strategic marketing quarterly.
Market Leader stands out from the myriad of business publications in that it is very well presented, contains some excellent articles and is an easy read.
Dianne Thompson, Chief Executive, Camelot Group plc
Market Leader fills a very important gap – a marketing-oriented version of HBR and a more readable and lively one at that… it has become the publication for anyone serious about marketing's contribution to business.
Mark Sherrington, former Marketing Director, SAB Miller
A handsome, thoughtfully written publication which, miraculously, seems to have found a genuine gap in the market.
Sir Martin Sorrell, WPP Group plc
There are very few publications on my 'must read' list… Market Leader is one.
Andrew Marsden, former Category Director, Britvic
- Learn about innovative and challenging new approaches to marketing and business issues
- Read practical and inspiring articles written by leading business people
- Gain intelligent coverage of key issues, from brand strategy to international marketing, and knowledge management to competitor profiling
- Read in-depth analysis of the latest ideas and techniques
Every issue of Market Leader will give you:
- Brainwaves: A selection of the most interesting reading from around the world of marketing
- Viewpoint: A look at what's happening in the industry now
- Trendwatch: A snapshot of the latest technology and trends affecting marketers around the global
- Features: Detailed insight into marketing trends, audiences and techniques
Visit www.warc.com/marketleader and discover what Market Leader readers have been learning about in recent issues.
Published quarterly by Warc in association with The Marketing Society.