Market Leader

Published:
Quarterly

Price:
US$370.00
Published by Warc in association with The Marketing Society.
ISSN: 1463-0877.
Format: 297x201mm
Sample Issue
"Market Leader stands out from the myriad of business publications in that it is very well presented, contains some excellent articles and is an easy read"
Dianne Thompson, Chief Executive, Camelot Group plc
Market Leader is for you whether you are a director or a senior manager at a marketing-orientated company or an academic with an interest in business and marketing issues. It is published in association with The Marketing Society.
Articles are written by some of the marketing world’s foremost business people. They give you insights into the most powerful and effective strategies in business today and authoritative coverage of key issues, from brand strategy to international marketing.
Market Leader is the world’s leading strategic marketing quarterly.
Why subscribe?
  • Learn about innovative and challenging new approaches to marketing and business issues
  • Read practical and inspiring articles written by leading business people
  • Gain intelligent coverage of key issues, from brand strategy to international marketing, and knowledge management to competitor profiling
  • Read in-depth analysis of the latest ideas and techniques
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