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Warc Trends: Seriously Social
Warc Trends: Asia Toolkit 2012
Warc Trends: Mobile Marketing
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Advertising Works 16
Advertising Works 17
Advertising Works 18
Advertising Works 19
Advertising Works 20
Advertising Works 21
From Prime Time To My Time
Goodthinking: A Guide to Qualitative Research
The Hidden Power of Advertising
How Public Service Advertising Works
Marketing Excellence 2
Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Warc Trends: Seriously Social
A casebook of effectiveness trends in social media campaigns
Published by Warc
Brands’ use of social media has grown explosively in recent years. Yet objective analysis of how to use the channel as an effective communications platform has not kept pace with this growth. This report is designed to help bridge this knowledge gap by analyzing more than 800 award-winning case studies featuring social media to identify what has worked for brands and why. Written by Peter Field, the respected industry consultant on effectiveness, and Carlos Grande, editor of Warc, it draws on trends, research and recommended cases from round the world.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report
Examples of how brands such as Hellmann’s, AT&T, Audi and Wal-Mart effectively deployed social media
Exclusive Warc data on budgets, campaign length, media integration and other strategic issues
Analysis of four common characteristics shared by effective social campaigns
Practical implications for planning, goal-setting, measurement and other aspects of social initiatives
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