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Books & Reports
Warc Trends: Toolkit 2013
Warc Trends: Asia Toolkit 2012
Warc Trends: Mobile Marketing
Warc Trends: Seriously Social
Warc Trends: Shopper Marketing
Advertising Works 16
Advertising Works 17
Advertising Works 18
Advertising Works 19
Advertising Works 20
Advertising Works 21
Advertising Works 22
From Prime Time To My Time
Goodthinking: A Guide to Qualitative Research
The Hidden Power of Advertising
How Public Service Advertising Works
Marketing Excellence 2
Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Warc Trends: Toolkit 2013
How to respond to marketing's biggest challenges
Published by Warc in association with Deloitte
Toolkit 2013 is the definitive guide to the year’s biggest marketing challenges. This report distils the best of Warc’s new thinking, case studies, data and research into 10 chapters, each focusing on a different trend in marketing and communications. Each chapter analyses the latest thinking on a particular trend, and provides links to further reading and data. The report includes case studies for companies including Unilever, Reckitt-Benckiser and Coca-Cola, plus data and research from all over the world. Toolkit 2013 also includes analysis of the outlook for marketing budgets in 2013.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report
The marketing implications of a collapse of global consumer trust in business.
Examples of how brands are responding to trends such as ‘showrooming’ and ‘multiscreening’.
A summary of new thinking around social media and social influence.
The first priorities for brands tackling ‘big data’.
Summarised case studies include Coca-Cola ‘Chok Chok Chok’ which shows a response to ‘multiscreening’, and Unilever ‘CybrTrak’ demonstrating a response to big data
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