Asia Toolkit 2012

Warc Trends: Asia Toolkit 2012

Published:
July 2012

Format:
PDF

Price:
Single licence: US$495.00
Multi-user licence: US$1,485.00
Published by Warc
Warc’s Asia Toolkit 2012 is a guide to the key challenges facing Asian brands. It identifies trends relevant to brand owners and agencies across the region, looks at why they are important, and demonstrates how leading brands are responding to them.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report here.
Key Benefits
  • Meet Asia’s ‘new consumers’ and understand their media consumption
  • Global/local relationships – the importance of emerging markets
  • The effects of emotional advertising strategies vs. those built on rational appeals
  • Case study summaries from Mercedes, Maybelline, Intel and many more
  • Ad expenditure and media inflation forecasts
Sample Version
Sample Version 
When you purchase a copy of this Warc Report you will receive a summary version alongside the full report PDF.
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