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Warc Trends: Shopper Marketing
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Goodthinking: A Guide to Qualitative Research
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Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Warc Trends: Shopper Marketing
Published by Warc
This report explores how shopper marketing has become a major focus for brand owners in recent years. As we have seen a squeeze on consumer spending, it has become more important than ever to understand shopper motivations. As a result, retailers and brands have been looking for new ways to build sales in this tough environment.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report
Explore the new paths to purchase
See how companies are tracking their own success
Tips on integrating shopper work with broader marketing activity
Case study summaries from leading brands including Coca-Cola, Deutsche Bank, McDonald’s, Cover Girl
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