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Warc Trends: Mobile Marketing
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Advertising Works 16
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Advertising Works 18
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Advertising Works 20
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From Prime Time To My Time
Goodthinking: A Guide to Qualitative Research
The Hidden Power of Advertising
How Public Service Advertising Works
Marketing Excellence 2
Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Warc Trends: Mobile Marketing
Published by Warc
Published by Warc, this report explores how the rapid evolution of mobile technology, and the enthusiasm with which it has been embraced, has transformed mobile as a marketing channel. Mobile marketing spend across the world is starting to rise significantly and it has become a powerful marketing tool.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report
Explore how mobile supports brand building, sales growth and other goals
Learn the different roles of mobile in the media mix
How smartphones have enabled ‘digitally enhanced downtime’
Summarised case studies include Lynx, Johnnie Walker and Land Rover
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