Mobile Marketing

Warc Trends: Mobile Marketing

Published:
May 2012

Format:
PDF

Price:
Single licence: US$495.00
Multi-user licence: US$1,485.00
Published by Warc
Published by Warc, this report explores how the rapid evolution of mobile technology, and the enthusiasm with which it has been embraced, has transformed mobile as a marketing channel. Mobile marketing spend across the world is starting to rise significantly and it has become a powerful marketing tool.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report here.
Key Benefits
  • Explore how mobile supports brand building, sales growth and other goals
  • Learn the different roles of mobile in the media mix
  • How smartphones have enabled ‘digitally enhanced downtime’
  • Summarised case studies include Lynx, Johnnie Walker and Land Rover
Sample Version
Sample Version 
When you purchase a copy of this Warc Report you will receive a summary version alongside the full report PDF.
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