Advertising Works 18

The prize-winning campaigns from the IPA Effectiveness Awards 2009
Edited by Andy Nairn
Edited by:
Andy Nairn

Imprint:
Warc

Published:
March 2010

ISBN:
978-1-84116-218-8

Format:
Hardback 250x175mm

Price:
US$206.25 +p&p
Published in association with the Institute of Practitioners in Advertising
Advertising Works 18 showcases 16 prize-winning campaign case-studies from the IPA's 2009 Effectiveness Awards, the industry's most prestigious competition.
The book features seven specially commissioned chapters including insights on behavioural economics, share of voice vs share of market, and digital effectiveness from leading industry experts.
For anyone wanting to understand how effective communications can transform business fortunes, this book is a goldmine.
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