Pinpoint the case evidence you need – search by industry, objective, media and more.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Our ranking of the world's best marketing campaigns and companies.
Browse Warc by subject.
Brands & branding
Consumer research & insight
Media channels & touchpoints
Key Warc papers on marketing best practice.
In-depth analysis of 200 global brand owners.
Develop your skills as a marketing strategist.
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Forecasts and Data Homepage
Overview of databases, forecasts and reports.
Annual ad expenditure data for 90 markets.
International Ad Forecast
Warc's forecasts for adspend in 12 key markets.
Consensus Ad Forecast
Adspend forecast aggregating several sources.
Media Costs Database
Compare costs across media and markets.
Global Marketing Index
A monthly indicator of the state of the industry.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Learn how to tackle key marketing challenges from leading experts in our series of in-depth webinars.
Content & Partners
What Our Clients Say
Request a Trial
For our market-leading publications and events
Contact us on +1 202 778 0680
Do I Subscribe?
Books & Reports
Warc Trends: Seriously Social
Warc Trends: Asia Toolkit 2012
Warc Trends: Mobile Marketing
Warc Trends: Shopper Marketing
Warc Trends: Toolkit 2013
Advertising Works 16
Advertising Works 17
Advertising Works 18
Advertising Works 19
Advertising Works 20
Advertising Works 21
Advertising Works 22
From Prime Time To My Time
Goodthinking: A Guide to Qualitative Research
The Hidden Power of Advertising
How Public Service Advertising Works
Marketing Excellence 2
Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Warc Trends: Seriously Social: Contents
Chapter 1 – The social mindset
At a glance: Creating the social mindset
Adopting a social mindset
Data: Barriers to a social mindset
Case study: American Express OPEN
Case study: Philadelphia
Case study: Hellmann’s
Implications: Working in a social mindset
Chapter 2 – Strategic or tactical
At a glance: Choosing an approach
Social is flexible, but strategy needs time
Effective tactical campaigns
Strategic case study: Wal-Mart
Strategic case study: Audi Brazil
Implications: Mixing strategy and tactics
Chapter 3 – Loyalty or reach?
At a glance: Setting the right goal
Choosing reach over loyalty
The quantity and quality of social reach
Case study: T-Mobile
Case study: Virgin Mobile
Case study: GRAACC
Implications: Focusing on quality reach
Chapter 4 – Integration or stand alone?
At a glance: Putting social into the mix
Combine social with other channels
Data: How social is used with other channels
Integrated case study: U by Kotex
Stand-alone social media cases
Implications: Social on the media schedule
Chapter 5 – Social budgets
At a glance: Social media trends by budget
Taking social seriously, including budgets
Data: Social media cases by budget category
Case <$500,000 Troy Public Library
Case <$1m Gillette Mach3
Case $1m-$5m Knorr Sidekicks
Case >$5m National Australia Bank
Implications: The right budget for the idea
Chapter 6 –Measuring social media
At a glance: Measuring social media
The need for rigour in measurement
Data: Digital measurement
Case study: Inspired by Iceland
Case study: Metropolitan Police
Implications: Measuring social rigorously
Chapter 7 – Future directions
At a glance: What’s next for social media campaigns?
Consumer insight and future technology
Four future trends in social communications
Data: Brands’ use of new platforms
Case study: AT&T
Case study: C&A
Implications: Adopting new social technologies
Use the 'Add to Cart' button above to add this product to your cart.
Other Payment Methods
If you would like to pay by bank transfer or cheque, please complete our distributor's order form using the button below: