Seriously Social

Warc Trends: Seriously Social

A casebook of effectiveness trends in social media campaigns
January 2013


Single licence: US$495.00
Multi-user licence: US$1,485.00
Published by Warc
Brands’ use of social media has grown explosively in recent years. Yet objective analysis of how to use the channel as an effective communications platform has not kept pace with this growth. This report is designed to help bridge this knowledge gap by analyzing more than 800 award-winning case studies featuring social media to identify what has worked for brands and why. Written by Peter Field, the respected industry consultant on effectiveness, and Carlos Grande, editor of Warc, it draws on trends, research and recommended cases from round the world.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report here.
Key Benefits
  • Examples of how brands such as Hellmann’s, AT&T, Audi and Wal-Mart effectively deployed social media
  • Exclusive Warc data on budgets, campaign length, media integration and other strategic issues
  • Analysis of four common characteristics shared by effective social campaigns
  • Practical implications for planning, goal-setting, measurement and other aspects of social initiatives
Sample Version
Sample Version 
When you purchase a copy of this Warc Report you will receive a summary version alongside the full report PDF.
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