Toolkit 2013

Warc Trends: Toolkit 2013

How to respond to marketing's biggest challenges
January 2013


Single licence: US$495.00
Multi-user licence: US$1,485.00
Published by Warc in association with Deloitte
Toolkit 2013 is the definitive guide to the year’s biggest marketing challenges. This report distils the best of Warc’s new thinking, case studies, data and research into 10 chapters, each focusing on a different trend in marketing and communications. Each chapter analyses the latest thinking on a particular trend, and provides links to further reading and data. The report includes case studies for companies including Unilever, Reckitt-Benckiser and Coca-Cola, plus data and research from all over the world. Toolkit 2013 also includes analysis of the outlook for marketing budgets in 2013.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report here.
Key Benefits
  • The marketing implications of a collapse of global consumer trust in business.
  • Examples of how brands are responding to trends such as ‘showrooming’ and ‘multiscreening’.
  • A summary of new thinking around social media and social influence.
  • The first priorities for brands tackling ‘big data’.
  • Summarised case studies include Coca-Cola ‘Chok Chok Chok’ which shows a response to ‘multiscreening’, and Unilever ‘CybrTrak’ demonstrating a response to big data
Sample Version
Sample Version 
When you purchase a copy of this Warc Report you will receive a summary version alongside the full report PDF.
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