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Books & Reports
Warc Trends: Asia Toolkit 2012
Asia Toolkit 2012
Warc Trends: Mobile Marketing
Warc Trends: Seriously Social
Warc Trends: Shopper Marketing
Warc Trends: Toolkit 2013
Advertising Works 16
Advertising Works 17
Advertising Works 18
Advertising Works 19
Advertising Works 20
Advertising Works 21
From Prime Time To My Time
Goodthinking: A Guide to Qualitative Research
The Hidden Power of Advertising
How Public Service Advertising Works
Marketing Excellence 2
Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Warc Trends: Asia Toolkit 2012
Published by Warc
Warc’s Asia Toolkit 2012 is a guide to the key challenges facing Asian brands. It identifies trends relevant to brand owners and agencies across the region, looks at why they are important, and demonstrates how leading brands are responding to them.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report
Meet Asia’s ‘new consumers’ and understand their media consumption
Global/local relationships – the importance of emerging markets
The effects of emotional advertising strategies vs. those built on rational appeals
Case study summaries from Mercedes, Maybelline, Intel and many more
Ad expenditure and media inflation forecasts
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