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Books & Reports
Warc Trends: Shopper Marketing
Warc Trends: Asia Toolkit 2012
Warc Trends: Mobile Marketing
Warc Trends: Seriously Social
Warc Trends: Toolkit 2013
Advertising Works 16
Advertising Works 17
Advertising Works 18
Advertising Works 19
Advertising Works 20
Advertising Works 21
Advertising Works 22
From Prime Time To My Time
Goodthinking: A Guide to Qualitative Research
How Public Service Advertising Works
Marketing Excellence 2
Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Warc Trends: Shopper Marketing: Contents
Chapter 1 - The New Path To Purchase
Key Insights: Path to purchase
The new face of shopper marketing
Decoding a shopper’s decisions
Online meets offline
Mobile use grows pre- and post-purchase
Case study: CoverGirl
Implications: Rethinking purchase paths
Chapter 2 – Turning Data Into Insight
Key Insights: Making sense of data
Shopper insight gives nuance to data
Customer data and customer service
Case study: McDonald’s
Implications: Understanding shoppers
Chapter 3 – Directing Traffic
Key Insights: Driving footfall to retail
From screens to stores
Case study: De Bijenkorf
Implications: Traffic through technology
Chapter 4 – Standing Out In Store
Key Insights: In-store innovation
Breaking through the clutter
Case study: Coca Cola
Implications: Standing out from the crowd
Chapter 5 – The Shopper Experience
Key Insights: Retail meets experiential
When actions speak louder than words
Six elements of great customer experience
Case study: Burger King
Implications: The shopper experience
Chapter 6 - Integration
Key Insights: Shopper integration
Start in-store, work backwards
Alignment springs from measurement
Case study: Guide Dogs Australia
Implications: Priorities for integration
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