Pinpoint the case evidence you need – search by industry, objective, media and more.
Case summaries showcasing leading brands achieving key marketing objectives.
Creative TV and video executions from the most innovative and market-leading brands.
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
The latest from our annual case study competitions.
Our ranking of the world's 100 smartest marketing campaigns.
The latest on 80+ key topics
Media & Channels
Apparel & Accessories
Government & Non-profit
Household & Domestic
Media & Entertainment
Pharmaceutical & Health
Toiletries & Cosmetics
Travel & Tourism
Marketing advice and assistance
In-depth analysis of 200 global brand owners
Key Warc papers on marketing best practice
Quick one-stop overviews of major marketing themes
Browse all Warc papers and case studies by subject
Latest reports from Warc and trusted partners offering unique insights into current trends.
The driving forces behind consumer behaviour.
New developments for industries and sectors.
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Insight and intelligence for countries and regions.
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Plan your schedule of must-attend events with our global calendar of conferences.
Learn how to tackle key marketing challenges from leading experts in our series of in-depth webinars.
Content & Partners
What Our Clients Say
Request a Trial
For our market-leading publications and events
Contact us on +1 202 778 0680
Do I Subscribe?
Books & Reports
Warc Trends: Shopper Marketing
Warc Trends: Asia Toolkit 2012
Warc Trends: Mobile Marketing
Warc Trends: Seriously Social
Warc Trends: Toolkit 2013
Advertising Works 16
Advertising Works 17
Advertising Works 18
Advertising Works 19
Advertising Works 20
Advertising Works 21
From Prime Time To My Time
Goodthinking: A Guide to Qualitative Research
The Hidden Power of Advertising
How Public Service Advertising Works
Marketing Excellence 2
Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Warc Trends: Shopper Marketing: Contents
Chapter 1 - The New Path To Purchase
Key Insights: Path to purchase
The new face of shopper marketing
Decoding a shopper’s decisions
Online meets offline
Mobile use grows pre- and post-purchase
Case study: CoverGirl
Implications: Rethinking purchase paths
Chapter 2 – Turning Data Into Insight
Key Insights: Making sense of data
Shopper insight gives nuance to data
Customer data and customer service
Case study: McDonald’s
Implications: Understanding shoppers
Chapter 3 – Directing Traffic
Key Insights: Driving footfall to retail
From screens to stores
Case study: De Bijenkorf
Implications: Traffic through technology
Chapter 4 – Standing Out In Store
Key Insights: In-store innovation
Breaking through the clutter
Case study: Coca Cola
Implications: Standing out from the crowd
Chapter 5 – The Shopper Experience
Key Insights: Retail meets experiential
When actions speak louder than words
Six elements of great customer experience
Case study: Burger King
Implications: The shopper experience
Chapter 6 - Integration
Key Insights: Shopper integration
Start in-store, work backwards
Alignment springs from measurement
Case study: Guide Dogs Australia
Implications: Priorities for integration
Use the 'Add to Cart' button above to add this product to your cart.
Other Payment Methods
If you would like to pay by bank transfer or cheque, please complete our distributor's order form using the button below: