Shopper Marketing

Warc Trends: Shopper Marketing

Published:
June 2012

Format:
PDF

Price:
Single licence: US$495.00
Multi-user licence: US$1,485.00
Published by Warc
This report explores how shopper marketing has become a major focus for brand owners in recent years. As we have seen a squeeze on consumer spending, it has become more important than ever to understand shopper motivations. As a result, retailers and brands have been looking for new ways to build sales in this tough environment.
Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report here.
Key Benefits
  • Explore the new paths to purchase
  • See how companies are tracking their own success
  • Tips on integrating shopper work with broader marketing activity
  • Case study summaries from leading brands including Coca-Cola, Deutsche Bank, McDonald’s, Cover Girl
Sample Version
Sample Version 
When you purchase a copy of this Warc Report you will receive a summary version alongside the full report PDF.
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