Advertising Works 21

January 2013

US$187.50 +p&p
Published by Warc. ISBN: 978-1-84116-226-3
Advertising Works 21 showcases the prize winning case studies from the IPA’s 2012 Effectiveness Awards.
Each gold and silver winning case study describes the objectives of the campaign, its strategy, media thinking and creative execution. Campaign results and the effects on sales or behaviour are quantified and analysed, providing a wealth of valuable research about brands and their markets.
In addition of the case studies you can read insight and analysis from industry experts in six specially commissioned chapters which complement the invaluable information from the case studies.
For anyone wanting to produce effective campaigns or drive their business to greater success Advertising Works 21 provides unrivalled inspiration. It is an essential resource for all those involved in advertising, marketing and media, providing guidance for tackling a variety of objectives.
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Advertising Works 21 Brochure
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