Advertising Works 17: Case Studies

The Winning Case Studies

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GOLD WINNERS

Johnnie Walker
From Whisky producer to global icon: The story of 'Keep Walking'
Acquisition Crime
Cutting the cost of crime
Dave
Now everyone has a mate called Dave
KFC
'Finger Lickin Good Results' How celebrating taste reversed the fortunes of KFC
Sainsbury’s
How an Idea Helped make Sainsbury's Great Again
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SILVER WINNERS

Audi
Firing up the Quattro. How Audi accelerated into the 21st Century
Danone Activia
The value of letting the product shine
De Beers
Billion Dollar Ideas
Direct Payment
Giving It To You Straight
Dove
Dove's Big Ideal - From Real Curves to Growth Curves
Lucozade Sport
How we doubled sales by focusing on less
Public Awareness Campaign for Helmet Wearing
Winning Vietnam's Helmet War
Radley
From Bags to Riches
Virgin Atlantic
How 15 years of communications helped break British Airways stranglehold
Waitrose
David vs Goliath: The Rematch
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BRONZE WINNERS (200-word summaries only)

Cabwise
Creating a brand to help prevent rapes
Cadbury’s Biscuits
Oh Happy Day: How advertising helped biscuits buyers discover a new name in chocolate digestives
learndirect
Careers Advice from learndirect: The whole story about being incomplete
Marmite
Please look after this brand: the launch of the Marmite Squeezy
Morrisons
Fresh Growth for Morrisons
Motorola
Marketing Motorola in China
Road Safety
The longer term effects of seatbelt advertising
Trident
Making a small budget go a long way
Credit/Debit Cards
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