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Books & Reports
Advertising Works 17
Advertising Works 17
New Learning Chapters
Warc Trends: Asia Toolkit 2012
Warc Trends: Mobile Marketing
Warc Trends: Seriously Social
Warc Trends: Shopper Marketing
Warc Trends: Toolkit 2013
Advertising Works 16
Advertising Works 18
Advertising Works 19
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Advertising Works 22
From Prime Time To My Time
Goodthinking: A Guide to Qualitative Research
How Public Service Advertising Works
Marketing Excellence 2
Marketing in the Era of Accountability
New Models of Marketing Effectiveness
Advertising Works 17: Case Studies
The Winning Case Studies
From Whisky producer to global icon: The story of 'Keep Walking'
Cutting the cost of crime
Now everyone has a mate called Dave
'Finger Lickin Good Results' How celebrating taste reversed the fortunes of KFC
How an Idea Helped make Sainsbury's Great Again
Firing up the Quattro. How Audi accelerated into the 21st Century
The value of letting the product shine
Billion Dollar Ideas
Giving It To You Straight
Dove's Big Ideal - From Real Curves to Growth Curves
How we doubled sales by focusing on less
Public Awareness Campaign for Helmet Wearing
Winning Vietnam's Helmet War
From Bags to Riches
How 15 years of communications helped break British Airways stranglehold
David vs Goliath: The Rematch
BRONZE WINNERS (200-word summaries only)
Creating a brand to help prevent rapes
Oh Happy Day: How advertising helped biscuits buyers discover a new name in chocolate digestives
Careers Advice from learndirect: The whole story about being incomplete
Please look after this brand: the launch of the Marmite Squeezy
Fresh Growth for Morrisons
Marketing Motorola in China
The longer term effects of seatbelt advertising
Making a small budget go a long way
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