Summary
ISTANBUL: Coca-Cola, Nestlé and IBM are among the global brands that have taken advantage of Turkey's strategic location as well as its sizeable domestic market, a new survey has found.. An Ernst & Young attractiveness survey, based on the tracking of actual foreign direct investment (FDI) projects as well as interviews with 201 international ...

Summary
NEW YORK: Apple, Google and IBM head the list of the 100 most valuable global brands in 2013, which together have a combined brand value of $2.6tr, according to a new report. The annual BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, used the views of potential and current buyers of a ...

Summary
LONDON: Brand owners need to invest in mobile relationship strategies as well as increasing the amount of advertising expenditure directed to this channel, a leading industry figure has argued. Writing in the Guardian, Thomas Enraght-Moony, CEO at Lumata, the mobile marketing consultancy, warned of a "serious risk" of a disconnect developing ...

Summary
SINGAPORE: Two WPP-owned agencies have come together in an initiative aimed at developing a range of communication solutions to reach rural and low-income consumers across South East Asian markets. Mindshare, the marketing and media network, has teamed up with OgilvyAction, the brand activation company, to carry out operations across India, ...

Summary
BANGALORE: Some 2.7m PCs were shipped in India during the first quarter of 2013, representing year-on-year growth of 7.5%, according to latest data. Figures from IDC, the research business, showed that the commercial sector was driving growth, as sales of branded desktops had increased thanks to several large deals, primarily in the banking, ...

Summary
CHICAGO: Many retailers are failing to successfully exploit the volume of customer data that is available to them, whether that is collected by technology or comes in the form of interactions between customers and staff, a new report has claimed. The Achieving Excellence in Retail Operations (AERO) Study, from consultancy A.T. Kearney, examined ...

Summary
This report offers a theory of marketing from Lenovo, an electronics firm, which suggests that, following the digital revolution, consumers have evolved from friendly and obedient "dogs" to finicky "cats" in terms of how they respond to marketing. Issues covered by the presentation include proper use of crowdsourcing, increasing personalisation in communications, and measuring engagement as a way of determining ultimate ROI. Brands cited as positive examples of appealing to "cats" are Oreo, Hippo, Volkswagen and Expedia.

Summary
BASINGSTOKE: Rising mobile device ownership will result in more than 2bn consumers regularly watching mobile TV and video within four years, a new study has claimed.. The report, Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013-2017, from Juniper Research, the research and analytics company, looked at latest ...

Summary
SAN JOSE: Increased connectivity, of both people and devices, will transform how consumers shop, how businesses handle data and how individuals deal with privacy issues, according to industry experts. Raymond Velez, global CTO at digital agency Razorfish, described the "internet of things" as the biggest innovation in the digital world.. "We've ...

Summary
This report discusses findings from Millward Brown's Top 50 Most Valuable Chinese Brands study, which is being used by advertisers to quantify the financial impact of their brands to revenues. Brand strategy is seen by the market research firm as being crucial to building value in China. Generally, in order to boost brand value, marketers are advised to be clear about positioning, stand out from rivals and deliver "brand experiences" that live up to the brand's promise. Value is also a key concern of Chinese consumers. The report also includes closer analysis of the Chinese beer market.