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Quotebank

Find the quote you need for a presentation or a speech from the list below. You can always suggest new quotes or additional subjects for quotes by emailing enquiries@warc.com

Media

"If you go running, you put on sneakers. When you go bowling, you take your personal bowling balls with you. In much the same fashion, it won’t be long before you have your special sunglasses to take to the movie theater."

Jeffrey Katzenberg,
ceo, DreamWorks Animation SKG

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Business

"We need to get to kids. We need to open the doors wide and let them in. There are many undiscovered voices out there - voices that, against all odds, can rise up and enrich this culture and perhaps change the very nature of the marketplace for the better."

Dan Wieden,
co-founder, Wieden + Kennedy

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Society

"Movements should be highly attractive to brands because, if you get it right, they are so powerful that people become your media and do the work for you, amplifying your message far beyond anything possible using 'paid-for' media alone."

Bridget Angear,
head of planning, AMV

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Research

"Marketing of the past took us door to door. Technology today enables us to do much more. For instance, we now know when consumers do something different from what they say they do…Listening give us deeper, more penetrating insights."

Phil Roos,
md, GfK Strategic Innovation

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Digital

"Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook."

Howard Schultz,
chairman/ceo, Starbucks

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Marketing

"If there is one thing more dishonest than dodgy marketing, it is the pretence that marketing raises no ethical concerns. The truth is that marketing raises enormous ethical questions every day – at least it does if you are doing it right."

Rory Sutherland,
vice chairman, Ogilvy UK

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Recession

"It is a truism that in a recession 'big brands get bigger'. The reality is that in a climate of weak consumer confidence, falling demand and price warfare, the ability of marketing to influence purchasing behaviour is likely to become a great deal more reactive and tactical."

Charles Kirchner,
Marketing Supply Chain International

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Creativity

"Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough … never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be."

Phil Dusenberry,
former chairman, BBDO

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Brands

"One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent."

Stephen King,
former JWT executive

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Advertising

"Advertising [is] one of the most fundamental ways to sort out information. And that’s the gift of advertising - to connect with people in a human way - to make the kind of emotional connections that are at the core of story telling."

Eric Schmidt,
ceo, Google

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