|
About Us
Help
Store
ALL OF WARC
ALL OF WARC
Case Studies
Articles
Research Papers
News
Advanced Search
Case Finder
Pinpoint the case evidence you need – search by industry, objective, media and more.
Recommended Cases
Case summaries showcasing leading brands achieving key marketing objectives.
Campaign Videos
Creative TV and video executions from the most innovative and market-leading brands.
Latest Awards
Browse campaigns from the world's leading advertising and marketing effectiveness awards.
Warc Prizes
The latest from our annual case study competitions.
Effectiveness Index
(external website)
Rankings of the world's most effective agencies, advertisers and brands.
Industry Topic Pages
Shortcuts to the latest industry-focused information and insight.
Alcoholic Drinks
Apparel & Accessories
Automotive
Financial Services
Food
Government & Non-profit
Household & Domestic
Luxury
Media & Entertainment
Pharmaceutical & Health
Retail
Soft Drinks
Telecoms
Tobacco
Toiletries & Cosmetics
Travel & Tourism
Utilities
Subject Topic Pages
Shortcuts to the latest information
and insight by subject area.
Consumers
Data
Geographies
Main Media
Marketing
Other Channels
Guides
Overviews of leading brand owners, and guides to key issues and tasks.
Company Profiles
Best Practice
Briefings
Warc Index
Browse all articles, papers and case studies by subject.
Latest Trends
Latest reports from Warc and trusted partners offering unique insights into current trends.
Consumers
The driving forces behind consumer behaviour.
Industries
New developments for industries and sectors.
Marketing
Strategic insight for the marketing of brands.
Media & Tech
Latest innovations in media and technology.
Geographies
Insight and intelligence for countries and regions.
News
Daily coverage of key developments for marketers worldwide.
The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.
Data
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries.
Event Reports
Key briefings from major conferences and events in the US, Europe and Asia Pacific.
Event Listings
Plan your schedule of must-attend events with our global calendar of conferences.
Your Profile
Review your contact details and public profile.
Your Topics
Choose and review which topics to follow.
Your Brands
Choose and review which brands to follow.
Your Email Updates
Select and manage the emails you receive.
Client Services
Contact your dedicated Client Services Manager.
Warc Plus
Put our research team at your service.
YOU SEARCHED FOR:
Date range:
20101223 to 20110203
REFINE YOUR RESULTS BY:
Search Within
Enter a search term:
Within results
New search
Industry Sector
Food
(20)
Retail
(13)
Leisure and entertainment
(12)
Media and publishing
(11)
Business and industrial
(8)
Brand
Facebook
(12)
Google
(8)
Coca-Cola
(5)
Apple Inc
(5)
Nike
(4)
Country
United States
(51)
United Kingdom
(33)
China
(28)
India
(18)
France
(14)
(380)
(53)
(126)
(11)
(176)
(14)
Results:
1
-
10
of
176
Sort by:
select
Date: newest first
Date: oldest first
Show
select
10
20
30
50
100
per page
Previous
1
2
3
4
5
6
7
Next
1
Warc partners with Cannes Lions
Warc News, 03 February 2011
LONDON: Warc has been named as the official knowledge partner of the Cannes Creative Effectiveness Lions, a new category forming part of the Cannes Lions International Festival of Creativity.Warc will support the Creative Effectiveness Lions, more ...
View Summary
Summary
LONDON: Warc has been named as the official knowledge partner of the Cannes Creative Effectiveness Lions, a new category forming part of the Cannes Lions International Festival of Creativity.Warc will support the Creative Effectiveness Lions, more ...
2
US media habits evolve
Warc News, 03 February 2011
NEW YORK: Television remains the favourite medium of US consumers, but the viewing experience is increasingly being integrated with various forms of digital media.Consultancy Deloitte and research firm the Harrison Group surveyed 2,000 people aged ...
View Summary
Summary
NEW YORK: Television remains the favourite medium of US consumers, but the viewing experience is increasingly being integrated with various forms of digital media.Consultancy Deloitte and research firm the Harrison Group surveyed 2,000 people aged ...
3
Ogilvy among top Indian agencies
Warc News, 03 February 2011
NEW DELHI: Ogilvy, Mindshare and Hungama are all among the top agencies in India, according to a survey of senior executives.The Economic Times newspaper and research firm IMRB interviewed 587 experts from the client-side alongside their agency ...
View Summary
Summary
NEW DELHI: Ogilvy, Mindshare and Hungama are all among the top agencies in India, according to a survey of senior executives.The Economic Times newspaper and research firm IMRB interviewed 587 experts from the client-side alongside their agency ...
4
New mobile trends emerge in UK
Warc News, 03 February 2011
LONDON: Consumers in the UK are adopting an increasingly diverse range of mobile habits, from browsing the web while on the move to using their phone when watching TV.Industry body the IAB and research firm Connect Insight asked 500 people who ...
View Summary
Summary
LONDON: Consumers in the UK are adopting an increasingly diverse range of mobile habits, from browsing the web while on the move to using their phone when watching TV.Industry body the IAB and research firm Connect Insight asked 500 people who ...
5
Finance brands bounce back
Warc News, 03 February 2011
NEW YORK: Many of the world's biggest banking brands increased in value last year, as the sector began to recover following the recession.Consultancy BrandFinance estimated the largest 500 assets in the category registered a $139bn (€100.7bn; ...
View Summary
Summary
NEW YORK: Many of the world's biggest banking brands increased in value last year, as the sector began to recover following the recession.Consultancy BrandFinance estimated the largest 500 assets in the category registered a $139bn (€100.7bn; ...
6
China set for luxury boom
Warc News, 03 February 2011
HONG KONG: The Chinese luxury market should become the largest in the world by 2020, benefitting global players like Louis Vuitton and a new breed of local challengers.Brokerage and investment group CLSA surveyed 340 consumers and 31 store ...
View Summary
Summary
HONG KONG: The Chinese luxury market should become the largest in the world by 2020, benefitting global players like Louis Vuitton and a new breed of local challengers.Brokerage and investment group CLSA surveyed 340 consumers and 31 store ...
7
Japanese brands must adapt
Warc News, 02 February 2011
TOKYO: Some of Japan's biggest brands fell in value last year, and are also now facing rising competition provided by emerging Chinese rivals.Consultancy Interbrand reported that the net worth of the 30 largest Japanese assets, earning at least 30% ...
View Summary
Summary
TOKYO: Some of Japan's biggest brands fell in value last year, and are also now facing rising competition provided by emerging Chinese rivals.Consultancy Interbrand reported that the net worth of the 30 largest Japanese assets, earning at least 30% ...
8
Major marketers go mobile
Warc News, 02 February 2011
NEW YORK: A majority of brand owners are planning to increase their mobile marketing activity this year, a study has found.Trade bodies the Association of National Advertisers and Mobile Marketing Association surveyed senior executives, mostly ...
View Summary
Summary
NEW YORK: A majority of brand owners are planning to increase their mobile marketing activity this year, a study has found.Trade bodies the Association of National Advertisers and Mobile Marketing Association surveyed senior executives, mostly ...
9
German media habits evolve
Warc News, 02 February 2011
MUNICH: Smartphones and social networks are attracting increasing numbers of German consumers, but loyalty to print media also remains comparatively strong.A survey of 1,930 people by consultancy Deloitte found smartphone ownership has reached a ...
View Summary
Summary
MUNICH: Smartphones and social networks are attracting increasing numbers of German consumers, but loyalty to print media also remains comparatively strong.A survey of 1,930 people by consultancy Deloitte found smartphone ownership has reached a ...
10
Coke toasts Chinese brand
Warc News, 02 February 2011
SHANGHAI: Coca-Cola, the soft drinks specialist, has revealed that Minute Maid Pulpy, created in China, is its first "billion dollar brand" wholly developed in an emerging market.The US multinational previously boasted 13 products generating at ...
View Summary
Summary
SHANGHAI: Coca-Cola, the soft drinks specialist, has revealed that Minute Maid Pulpy, created in China, is its first "billion dollar brand" wholly developed in an emerging market.The US multinational previously boasted 13 products generating at ...
1
-
10
of
176
Previous
1
2
3
4
5
6
7
Next
Automatic phrasing
As
, your search results have been restricted to items that contain .
To search for
without automatic phrasing
click here
(this will find items containing all the words in your search term, but not only as a phrase).
If you want to search for other exact phrases, simply put your terms in quotes. There is more about search on the
Search Tips
page.
Sitemap
Content & Partners
|
Home
Help
Contact Us
Terms & Conditions
© 2013 Copyright and Database Rights owned by Warc