Browse and click on the links below to see Charts on Media Trends. This section covers historic trends in adspend and media channels such as magazines, mobile and the internet, and data on practices including word of mouth and sponsorship. Our Charts are continually updated and the most recently-published appears at the top.Where the data in a Chart has come from a Warc article, we have provided a link in the Chart’s source to the original article. You will need to view the Chart in the PowerPoint Slide Show setting to activate this link.
Entertainment adspend by sectors, Q1-Q3 2012 Entertainment adspend by top 10 product categories, Q1-Q3 2012 Growth in adspend by region, Q1-Q3 2012 Growth in entertainment adspend in top 10 product categories, Q1-Q3 Share of entertainment adspend by medium and market, Q1-Q3 Growth in entertainment and total adspend by medium, Q1-Q3 2012 Total UK adspend, 2004-2013 TV and internet adspend in the UK, 1995-2013 Internet adspend by type in the UK, 2000-2013 Print adspend in the UK, 1995-2013 UK adspend by AA/Warc product category, 2007-2013 Top UK advertising categories, H1 2012 Top 10 advertisers in the UK by adspend, H1 2012 Top 10 brands in the UK by adspend, H1 2012 Adspend by global region, 2002-2011 International Ad Forecast: Australia adspend, 2004-2013 (November 2012) International Ad Forecast: Brazil adspend, 2004-2013 (November 2012) International Ad Forecast: Canada adspend, 2004-2013 (November 2012) International Ad Forecast: China adspend, 2004-2013 (November 2012) International Ad Forecast: France adspend, 2004-2013 (November 2012) International Ad Forecast: Germany adspend, 2004-2013 (November 2012) International Ad Forecast: India adspend, 2004-2013 (November 2012) International Ad Forecast: Italy adspend, 2004-2013 (November 2012) International Ad Forecast: Japan adspend, 2004-2013 (November 2012) International Ad Forecast: Russia adspend, 2004-2013 (November 2012) International Ad Forecast: UK adspend, 2004-2013 (November 2012) International Ad Forecast: USA adspend, 2004-2013 (November 2012) FMCG adspend by product category, 2012 Growth in adspend by region, 2012 Top ten brands, US adspend in toiletries and cosmetics category, 2012 Growth in adspend in top 10 product categories, 2012 Share of cosmetics and toiletries adspend by medium, 2012 Cosmetics and toiletries adspend by category sector, 2012 Growth in cosmetics and toiletries versus global adspend by medium, 2012 Newspaper adspend, top five markets, 2011 Demographic profile of top three newspaper sites by age group, July 2012 Top six paid-for newspapers, 2011 Top ten global newspaper sites, 2012 Reach of newspaper sites, key markets, 2012 Global trends in press budgets vs. marketing budgets, 2012 Newspaper media inflation forecast by key market, 2012 vs 2011 Total adspend vs newspaper adspend forecast, 2012 vs 2011 Trends in global marketing budgets, 2011-2012 Trends in global media budgets, 2011-2012 Trends in marketing budgets by region, 2012 International Ad Forecast: Australia adspend, 2004-2013 (June 2012) International Ad Forecast: Brazil adspend, 2004-2013 (June 2012) International Ad Forecast: Canada adspend, 2004-2013 (June 2012) International Ad Forecast: China adspend, 2004-2013 (June 2012) International Ad Forecast: France adspend, 2004-2013 (June 2012) International Ad Forecast: Germany adspend, 2004-2013 (June 2012) International Ad Forecast: India adspend, 2004-2013 (June 2012) International Ad Forecast: Italy adspend, 2004-2013 (June 2012) International Ad Forecast: Japan adspend, 2004-2013 (June 2012) International Ad Forecast: Russia adspend, 2004-2013 (June 2012) International Ad Forecast: UK adspend, 2004-2013 (June 2012) International Ad Forecast: USA adspend, 2004-2013 (June 2012) Long-term TV adspend trends: Five key markets, 1981-2012 Global TV viewing by device, 2011 TV adspend forecast by country, 2012 Global food ad spend by product category, 2011 Global FMCG adspend by product category, 2011 Growth in food ad spend against total growth by region, 2011 Global growth in food ad spend by category, 2011 Share of food ad spend by medium and market, Asia, 2011 Share of food ad spend by medium and market, Europe, 2011 Share of food ad spend by medium and market, Americas, 2011 Global TV ad spend by food product category, 2011 Global growth in food and FMCG ad spend by medium, 2011 Magazine adspend by global region, 2010 Long-term trends in magazine ad spend, APAC, 2001-2010 Long-term trends in magazine ad spend, Europe, 2001-2010 Long-term trends in magazine ad spend, USA vs World, 2001-2010 Magazine media cost comparison in the USA, 2010 Internet penetration by global region, 2011 Internet ad spend by region, 2000-2010 Internet penetration vs adspend by key market, 2011 Time spent online by web category, 2011 Top 10 brands by famecount worldwide, 2012 Share of adspend market by key markets, 2012 Share of Chinese adspend by top 5 categories, 2011 Time spent by medium by Chinese tier group, 2011 Chinese adspend by medium, 2011 Favourite online activities by Chinese tier group, 2011 Regional share of global healthcare spend, 2011 Global ad spend by product category, 2011 Growth in healthcare adspend by region vs global, 2011 Growth in global adspend by category, Q1-Q3 2011 Share of healthcare spend by medium and market, APAC, 2011 Share of healthcare spend by medium and market, Europe, 2011 Share of healthcare spend by medium and market, Americas, 2011 Healthcare ad spend by product category, 2011 Top UK pharmaceutical advertisers, 2011 Share of telecoms spend by region, 2011 Growth in ad spend by region, 2011 Global ad spend by product category, 2011 Growth in global ad spend by category, 2011 Share of telecoms spend by medium and market, 2011 Telecoms ad spend by product category, 2011 Top 10 global advertisers, 2011 Markit composite PMITM (Manufacturing and services), 2008-2011 Adspend vs industrial production, China and Russia, 1993-2010 Adspend vs unemployment, USA and Japan, 2001-2010 US online ad spend by format, 2011 Effectiveness of online ads vs. select media, 2011 Usage of video ad formats, 2011 Planned shift in adspend to online video, 2011 Number of online video viewers, 2011 Online video viewers by age, 2011 Growth in adspend by region, financial services versus total 2011 Global adspend by product category 2011 Growth in global adspend by category 2011 Share of financial services adspend by medium and market 2011 Share of financial services spend by region 2011 Top UK financial services advertisers 2011 Financial services adspend by product category 2011 Settings Where Consumers Recall OOH in Hong Kong, 2010 Settings Where Consumers Recall OOH in Malaysia, 2010 Settings Where Consumers Recall OOH in Philippines, 2010 Trends in global outdoor adspend, 2003-2012 Outdoor adspend in China, 2003-2012 Outdoor adspend in France, 2003-2012 Outdoor adspend in Germany, 2003-2012 Outdoor adspend in Japan, 2003-2012 Outdoor adspend in UK, 2003-2012 Outdoor adspend in USA, 2003-2012 UK outdoor adspend: top ten product categories, 2010 US outdoor adspend: top ten product categories, 2010 Outdoor advertising by global region, 2009 US mobile adspend by category, 2010 Box office revenue, top 10 markets, 2009 Cinema ad spend by country, 2002-2011 Cinema ad spend in Brazil, 2002-2011 Cinema ad spend in France, 2002-2011 Cinema ad spend in Germany, 2002-2011 Cinema ad spend in India, 2002-2011 Cinema ad spend in UK, 2002-2011 Cinema ad spend in USA, 2002-2011 Cinema admissions, top six markets, 1999-2009 Global cinema ad spend, 2002-2011 Global cinema ad spend by region, 2009 Number of cinema screens, selected markets, 2009 Mobile phone usage 15-24, smartphones vs feature phones, global Global mobile phone usage, advanced data users 15-24 % Users of key mobile features in Hong Kong 2010 % Use of websites by UK mums, 2010 Minutes spent online per day by UK mums Uses of internet by UK mums, 2010 Growth trends in media usage of the last 5 years, USA, 2005-2010 Regional ad spend by medium, 2000-2011 Trends in global ad spend, 2000-2011 Trends in global ad spend by medium, 2011 Total ad spend by product category, Jan-Jun 2010 Share of automotive spend by region, Jan-Jun 2010 Growth in ad spend by region, Jan-Jun 2010 Growth in ad spend by category, Jan-Jun 2010 Share of automotive ad spend by medium and market, Jan-Jun 2010 Automotive ad spend by medium, Jan-Jun 2010 Top global automotive spenders, Jan-Jun 2010 Contacts of 15-24 years old in Asia by country, 2010 Channels used by Asian 15-24 years old to stay in contact, 2010 Channels used by Asian 15-24 years old to stay in contact with parents, 2010 Word of mouth with branded content index, Australia vs. USA, 2010 Brands spread by word of mouth (overall - positive and negative), Australia vs. USA, 2010 Brands spread by word of mouth (positive only), Australia vs. USA, 2010 Xbox 360 users by age, 2010 Xbox game, 1 vs. 100, player profile, 2010 Sponsorship pre-selection research 2010 Sponsorship concurrent and post-event research 2010 UK Top 15 web destinations – total unique visitors and time spent, February 2010 Percentage of total time spent across the UK top 15 web destinations, February 2010 Distribution of European children that would subscribe to online gaming, 2010 Platforms that European children use to play online games, 2010 Distribution of European children that do subscribe to online gaming, 2010 Reasons why European children have not subscribed for online games 2010 Five types of influencer