Media Trends

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Browse and click on the links below to see Charts on Media Trends. This section covers historic trends in adspend and media channels such as magazines, mobile and the internet, and data on practices including word of mouth and sponsorship. Our Charts are continually updated and the most recently-published appears at the top.

Where the data in a Chart has come from a Warc article, we have provided a link in the Chart’s source to the original article. You will need to view the Chart in the PowerPoint Slide Show setting to activate this link.

Entertainment adspend by sectors, Q1-Q3 2012
Entertainment adspend by top 10 product categories, Q1-Q3 2012
Growth in adspend by region, Q1-Q3 2012
Growth in entertainment adspend in top 10 product categories, Q1-Q3
Share of entertainment adspend by medium and market, Q1-Q3
Growth in entertainment and total adspend by medium, Q1-Q3 2012
Total UK adspend, 2004-2013
TV and internet adspend in the UK, 1995-2013
Internet adspend by type in the UK, 2000-2013
Print adspend in the UK, 1995-2013
UK adspend by AA/Warc product category, 2007-2013
Top UK advertising categories, H1 2012
Top 10 advertisers in the UK by adspend, H1 2012
Top 10 brands in the UK by adspend, H1 2012
Adspend by global region, 2002-2011
International Ad Forecast: Australia adspend, 2004-2013 (November 2012)
International Ad Forecast: Brazil adspend, 2004-2013 (November 2012)
International Ad Forecast: Canada adspend, 2004-2013 (November 2012)
International Ad Forecast: China adspend, 2004-2013 (November 2012)
International Ad Forecast: France adspend, 2004-2013 (November 2012)
International Ad Forecast: Germany adspend, 2004-2013 (November 2012)
International Ad Forecast: India adspend, 2004-2013 (November 2012)
International Ad Forecast: Italy adspend, 2004-2013 (November 2012)
International Ad Forecast: Japan adspend, 2004-2013 (November 2012)
International Ad Forecast: Russia adspend, 2004-2013 (November 2012)
International Ad Forecast: UK adspend, 2004-2013 (November 2012)
International Ad Forecast: USA adspend, 2004-2013 (November 2012)
FMCG adspend by product category, 2012
Growth in adspend by region, 2012
Top ten brands, US adspend in toiletries and cosmetics category, 2012
Growth in adspend in top 10 product categories, 2012
Share of cosmetics and toiletries adspend by medium, 2012
Cosmetics and toiletries adspend by category sector, 2012
Growth in cosmetics and toiletries versus global adspend by medium, 2012
Newspaper adspend, top five markets, 2011
Demographic profile of top three newspaper sites by age group, July 2012
Top six paid-for newspapers, 2011
Top ten global newspaper sites, 2012
Reach of newspaper sites, key markets, 2012
Global trends in press budgets vs. marketing budgets, 2012
Newspaper media inflation forecast by key market, 2012 vs 2011
Total adspend vs newspaper adspend forecast, 2012 vs 2011
Trends in global marketing budgets, 2011-2012
Trends in global media budgets, 2011-2012
Trends in marketing budgets by region, 2012
International Ad Forecast: Australia adspend, 2004-2013 (June 2012)
International Ad Forecast: Brazil adspend, 2004-2013 (June 2012)
International Ad Forecast: Canada adspend, 2004-2013 (June 2012)
International Ad Forecast: China adspend, 2004-2013 (June 2012)
International Ad Forecast: France adspend, 2004-2013 (June 2012)
International Ad Forecast: Germany adspend, 2004-2013 (June 2012)
International Ad Forecast: India adspend, 2004-2013 (June 2012)
International Ad Forecast: Italy adspend, 2004-2013 (June 2012)
International Ad Forecast: Japan adspend, 2004-2013 (June 2012)
International Ad Forecast: Russia adspend, 2004-2013 (June 2012)
International Ad Forecast: UK adspend, 2004-2013 (June 2012)
International Ad Forecast: USA adspend, 2004-2013 (June 2012)
Long-term TV adspend trends: Five key markets, 1981-2012
Global TV viewing by device, 2011
TV adspend forecast by country, 2012
Global food ad spend by product category, 2011
Global FMCG adspend by product category, 2011
Growth in food ad spend against total growth by region, 2011
Global growth in food ad spend by category, 2011
Share of food ad spend by medium and market, Asia, 2011
Share of food ad spend by medium and market, Europe, 2011
Share of food ad spend by medium and market, Americas, 2011
Global TV ad spend by food product category, 2011
Global growth in food and FMCG ad spend by medium, 2011
Magazine adspend by global region, 2010
Long-term trends in magazine ad spend, APAC, 2001-2010
Long-term trends in magazine ad spend, Europe, 2001-2010
Long-term trends in magazine ad spend, USA vs World, 2001-2010
Magazine media cost comparison in the USA, 2010
Internet penetration by global region, 2011
Internet ad spend by region, 2000-2010
Internet penetration vs adspend by key market, 2011
Time spent online by web category, 2011
Top 10 brands by famecount worldwide, 2012
Share of adspend market by key markets, 2012
Share of Chinese adspend by top 5 categories, 2011
Time spent by medium by Chinese tier group, 2011
Chinese adspend by medium, 2011
Favourite online activities by Chinese tier group, 2011
Regional share of global healthcare spend, 2011
Global ad spend by product category, 2011
Growth in healthcare adspend by region vs global, 2011
Growth in global adspend by category, Q1-Q3 2011
Share of healthcare spend by medium and market, APAC, 2011
Share of healthcare spend by medium and market, Europe, 2011
Share of healthcare spend by medium and market, Americas, 2011
Healthcare ad spend by product category, 2011
Top UK pharmaceutical advertisers, 2011
Share of telecoms spend by region, 2011
Growth in ad spend by region, 2011
Global ad spend by product category, 2011
Growth in global ad spend by category, 2011
Share of telecoms spend by medium and market, 2011
Telecoms ad spend by product category, 2011
Top 10 global advertisers, 2011
Markit composite PMITM (Manufacturing and services), 2008-2011
Adspend vs industrial production, China and Russia, 1993-2010
Adspend vs unemployment, USA and Japan, 2001-2010
US online ad spend by format, 2011
Effectiveness of online ads vs. select media, 2011
Usage of video ad formats, 2011
Planned shift in adspend to online video, 2011
Number of online video viewers, 2011
Online video viewers by age, 2011
Growth in adspend by region, financial services versus total 2011
Global adspend by product category 2011
Growth in global adspend by category 2011
Share of financial services adspend by medium and market 2011
Share of financial services spend by region 2011
Top UK financial services advertisers 2011
Financial services adspend by product category 2011
Settings Where Consumers Recall OOH in Hong Kong, 2010
Settings Where Consumers Recall OOH in Malaysia, 2010
Settings Where Consumers Recall OOH in Philippines, 2010
Trends in global outdoor adspend, 2003-2012
Outdoor adspend in China, 2003-2012
Outdoor adspend in France, 2003-2012
Outdoor adspend in Germany, 2003-2012
Outdoor adspend in Japan, 2003-2012
Outdoor adspend in UK, 2003-2012
Outdoor adspend in USA, 2003-2012
UK outdoor adspend: top ten product categories, 2010
US outdoor adspend: top ten product categories, 2010
Outdoor advertising by global region, 2009
US mobile adspend by category, 2010
Box office revenue, top 10 markets, 2009
Cinema ad spend by country, 2002-2011
Cinema ad spend in Brazil, 2002-2011
Cinema ad spend in France, 2002-2011
Cinema ad spend in Germany, 2002-2011
Cinema ad spend in India, 2002-2011
Cinema ad spend in UK, 2002-2011
Cinema ad spend in USA, 2002-2011
Cinema admissions, top six markets, 1999-2009
Global cinema ad spend, 2002-2011
Global cinema ad spend by region, 2009
Number of cinema screens, selected markets, 2009
Mobile phone usage 15-24, smartphones vs feature phones, global
Global mobile phone usage, advanced data users 15-24
% Users of key mobile features in Hong Kong 2010
% Use of websites by UK mums, 2010
Minutes spent online per day by UK mums
Uses of internet by UK mums, 2010
Growth trends in media usage of the last 5 years, USA, 2005-2010
Regional ad spend by medium, 2000-2011
Trends in global ad spend, 2000-2011
Trends in global ad spend by medium, 2011
Total ad spend by product category, Jan-Jun 2010
Share of automotive spend by region, Jan-Jun 2010
Growth in ad spend by region, Jan-Jun 2010
Growth in ad spend by category, Jan-Jun 2010
Share of automotive ad spend by medium and market, Jan-Jun 2010
Automotive ad spend by medium, Jan-Jun 2010
Top global automotive spenders, Jan-Jun 2010
Contacts of 15-24 years old in Asia by country, 2010
Channels used by Asian 15-24 years old to stay in contact, 2010
Channels used by Asian 15-24 years old to stay in contact with parents, 2010
Word of mouth with branded content index, Australia vs. USA, 2010
Brands spread by word of mouth (overall - positive and negative), Australia vs. USA, 2010
Brands spread by word of mouth (positive only), Australia vs. USA, 2010
Xbox 360 users by age, 2010
Xbox game, 1 vs. 100, player profile, 2010
Sponsorship pre-selection research 2010
Sponsorship concurrent and post-event research 2010
UK Top 15 web destinations – total unique visitors and time spent, February 2010
Percentage of total time spent across the UK top 15 web destinations, February 2010
Distribution of European children that would subscribe to online gaming, 2010
Platforms that European children use to play online games, 2010
Distribution of European children that do subscribe to online gaming, 2010
Reasons why European children have not subscribed for online games 2010
Five types of influencer