Media Forecasts

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Browse and click on the links below to see Charts on Media Forecasts. This section covers projections for adspend and media inflation. Our Charts are continually updated and the most recently-published appears at the top.

Where the data in a Chart has come from a Warc article, we have provided a link in the Chart’s source to the original article. You will need to view the Chart in PowerPoint’s Slide Show setting to activate this link.

Forecast UK adspend by medium, 2013
Forecast adspend growth by medium, 2013
Predicted adspend by key market, 2013
Adspend by medium and country, 2013
Adspend forecast BRICs vs major markets, 2012-2013
Forecast internet adspend by country, 2013
International Ad Forecast: Adspend by country (current prices) - November 2012
International Ad Forecast: Adspend by country (constant prices) - November 2012
International Ad Forecast: Share of total adspend by country (PPPs) - November 2012
International Ad Forecast: Share of total adspend by country (US$) - November 2012
International Ad Forecast: Global adspend trends, 2013 - November 2012
Forecast real GDP share, by key market, 2012
Forecast adspend as percentage of GDP, 2012
Forecast adspend growth by medium, 2012-2011
Global consumer confidence, 2012
Consensus Forecast: Internet Advertising Expenditure, 2012-2013 (August 2012)
Consensus Forecast: Total Advertising Expenditure, 2012-2013 (August 2012)
Consensus Forecast: Newspaper Advertising Expenditure, 2012-2013 (August 2012)
Consensus Forecast: Magazine Advertising Expenditure, 2012-2013 (August 2012)
Consensus Forecast: TV Advertising Expenditure, 2012-2013 (August 2012)
Consensus Forecast: Radio Advertising Expenditure, 2012-2013 (August 2012)
Consensus Forecast: Cinema Advertising Expenditure, 2012-2013 (August 2012)
Ad spend by medium, 2003-2013
Predicted ad spend by key market, 2012
Adspend by medium and country, 2012
Forecast ad spend growth by medium, key markets, 2012
Adspend forecast BRICs vs major markets, 2012-2013
Forecast internet adspend by country, 2012
International Ad Forecast: Adspend by country (current prices) - June 2012
International Ad Forecast: Adspend by country (constant prices) - June 2012
International Ad Forecast: Share of total adspend by country (PPPs) - June 2012
International Ad Forecast: Share of total adspend by country (US$) - June 2012
International Ad Forecast: Global adspend trends, 2012 - June 2012
TV adspend by key market, 2012
Activities while watching TV in USA, 2012
Monthly TV viewing by format and demographic in the US, 2011
Consensus Forecast: Outdoor Advertising Expenditure, 2012-2013 (August 2012)
Consensus Forecast: Internet Advertising Expenditure, 2012-2013 (August 2012)
Consensus Forecast: Total Advertising Expenditure, 2012-2014 (January 2013)
Consensus Forecast: Newspaper Advertising Expenditure, 2012-2014 (January 2013)
Consensus Forecast: Magazine Advertising Expenditure, 2012-2014 (January 2013)
Consensus Forecast: TV Advertising Expenditure, 2012-2014 (January 2013)
Consensus Forecast: Radio Advertising Expenditure, 2012-2014 (January 2013)
Consensus Forecast: Cinema Advertising Expenditure, 2012-2014 (January 2013)
Consensus Forecast: Outdoor Advertising Expenditure, 2012-2014 (January 2013)
Consensus Forecast: Internet Advertising Expenditure, 2012-2014 (January 2013)
Consensus Forecast: Total Advertising Expenditure, 2012-2013 (April 2012)
Consensus Forecast: Newspaper Advertising Expenditure, 2012-2013 (April 2012)
Consensus Forecast: Magazine Advertising Expenditure, 2012-2013 (April 2012)
Consensus Forecast: TV Advertising Expenditure, 2012-2013 (April 2012)
Consensus Forecast: Radio Advertising Expenditure, 2012-2013 (April 2012)
Consensus Forecast: Cinema Advertising Expenditure, 2012-2013 (April 2012)
Consensus Forecast: Outdoor Advertising Expenditure, 2012-2013 (April 2012)
Forecast magazine ad spend growth by country, 2012
Top magazine marketing by no. titles, 2010
No. of consumer magazines sold, 2010
Forecast magazine ad spend by country, 2012
Growth in global internet spend, 2001-2012
Forecast adspend by medium, 2012
Adspend forecast by country, current prices, 2012
Adspend forecast by country, constant prices, 2012
Share of total adspend forecast by country, PPPs, 2012
Share of total adspend forecast by country, US$, 2012
Global adspend trends by medium, forecast, 2011
Australian adspend forecast 2003-2012
Brazilian adspend forecast 2003-2012
Canadian adspend forecast, 2003-2012
Chinese adspend forecast, 2003-2012
French adspend forecast, 2003-2012
German adspend forecast, 2003-2012
Indian adspend forecast, 2003-2012
Italian adspend forecast, 2003-2012
Japanese adspend forecast, 2003-2012
Russian adspend forecast, 2003-2012
UK adspend forecast, 2003-2012
USA adspend forecast, 2003-2012
Consensus forecast, total advertising expenditure, Jan 2012
Consensus forecast, newspaper advertising expenditure, Jan 2012
Consensus forecast, magazine advertising expenditure, Jan 2012
Consensus forecast, television advertising expenditure, Jan 2012
Consensus forecast, radio advertising expenditure, Jan 2012
Consensus forecast, cinema advertising expenditure, Jan 2012
Consensus forecast, outdoor advertising expenditure, Jan 2012
Consensus forecast, internet advertising expenditure, Jan 2012
% share of adspend by major media, 2003 and 2012
Long-term global adspend trends, 1990-2012
% share of forecast spend by global region, 2012
Consensus global adspend forecast by region, 2011-2012
Forecast adspend by country, 2012
Consensus global adspend forecast by major media, 2011-2012
Consensus global adspend forecast by country, 2011-2012
Adspend by medium, 12 key markets 2003-2013
Predicted ad spend by key market, 2011
Adspend by medium and country, 2011
Forecast ad spend growth by medium, key markets, 2011-2012
Adspend forecast by country, 2011-2012
Forecast internet adspend by country, 2011
Adspend by country, year-on-year % change, current prices, 2011
Adspend by country, year-on-year % change, constant prices, 2011
Share of Total Adspend by Country,PPPs, 2011
Share of Total Adspend by Country,US$, 2011
Global adspend trends, year-on-year % change, current prices, 2011
Australian adspend forecast 2003-2012
Brazilian adspend forecast 2003-2012
Canadian adspend forecast, 2003-2012
Chinese adspend forecast, 2003-2012
French adspend forecast, 2003-2012
German adspend forecast, 2003-2012
Indian adspend forecast, 2003-2012
Italian adspend forecast, 2003-2012
Japanese adspend forecast, 2003-2012
Russian adspend forecast, 2003-2012
UK adspend forecast, 2003-2012
US adspend forecast, 2003-2012
Predicted adspend by key markets, 2011
Consumer prices inflation by country, 2003-2012
Consensus adspend forecast by country, 2011
Consensus global adspend forecast by medium, 2011
Predicted US online ad spend by format, 2015
US online video ad growth, 2010-2015
Consensus Forecast: Total Advertising Expenditure, table, 2011-2012
Consensus Forecast: Total Advertising Expenditure, chart, 2011-2012
Consensus Forecast: Newspaper Advertising Expenditure, table, 2011-2012
Consensus Forecast: Newspaper Advertising Expenditure, chart, 2011-2012
Consensus Forecast: Magazine Advertising Expenditure, table, 2011-2012
Consensus Forecast: Magazine Advertising Expenditure, chart, 2011-2012
Consensus Forecast: Television Advertising Expenditure, table, 2011-2012
Consensus Forecast: Television Advertising Expenditure, chart, 2011-2012
Consensus Forecast: Radio Advertising Expenditure, table, 2011-2012
Consensus Forecast: Radio Advertising Expenditure, chart, 2011-2012
Consensus Forecast: Cinema Advertising Expenditure, table, 2011-2012
Consensus Forecast: Cinema Advertising Expenditure, chart, 2011-2012
Consensus Forecast: Outdoor Advertising Expenditure, table, 2011-2012
Consensus Forecast: Outdoor Advertising Expenditure, chart, 2011-2012
Consensus Forecast: Internet Advertising Expenditure, table, 2011-2012
Consensus Forecast: Internet Advertising Expenditure, chart, 2011-2012
Adspend by country forecast at current prices, 2011
Adspend by country forecast at constant prices, 2011
Share of total adspend by country forecast, 2011
Share of total adspend by country forecast, PPPs, 2011
Global adspend trends by media, forecast, 2011
Australian adspend forecast 2003-2012
Brazilian adspend forecast, 2003-2012
Canadian adspend forecast, 2003-2012
Chinese adspend forecast, 2003-2012
French adspend forecast, 2003-2012
German adspend forecast, 2003-2012
Indian adspend forecast, 2003-2012
Italian adspend forecast, 2003-2012
Japanese adspend forecast, 2003-2012
Russian adspend forecast, 2003-2012
UK adspend forecast, 2003-2012
US adspend forecast, 2003-2012
Consensus forecast, total ad expenditure
Consensus forecast, newspaper advertising expenditure
Consensus forecast, magazine advertising expenditure
Consensus forecast, television advertising expenditure
Consensus forecast, radio advertising expenditure
Consensus forecast, cinema advertising expenditure
Consensus forecast, outdoor advertising expenditure
Consensus forecast, internet advertising expenditure
Ad spend by medium in the BRIC markets, 2011
Ad spend in the BRIC markets, 2000-2012
Ad trends by medium: US, Japan, Germany & UK, 2000-2012
Ad trends by medium: BRIC markets, 2000-2012
Forecast ad trends by medium, 2011-2012
Forecast growth in key admarkets, 2011-2012
Share of adspend by country, 2011
TV adspend by key market, 2011
Adspend by country, year-on-year % change, 2011
Share of Adspend by country, 2011
Global Ad spend trends, 2011
Australia Adspend Summary
Brazil Adspend Summary, annual % change and total adspend
Canada Summary, annual % change and total adspend
France summary, annual % change and total adspend
Germany summary, annual % change and total adspend
India summary, annual % change and total adspend
Italy summary, annual % change and total adspend
Japan summary, annual % change and total adspend
Russia summary, annual % change and total adspend
UK summary, annual % change and total adspend
USA summary, annual % change and total adspend
European mobile internet users, 2010-2015
China summary, annual % change and total adspend
Fixed Network Consumer Internet Traffic PB/Month, 2010-2015
Fixed Mobile Consumer Internet Traffic PB/Month, 2010-2015
Global consumer internet traffic by geographic area
Global consumer internet traffic by geographic area
Global consumer fixed internet gaming traffic, 2010-2015
Global consumer mobile internet gaming traffic, 2010-2015
Global consumer internet traffic by geographic area, 2010-15
Global consumer fixed internet video traffic, 2010-15
Global consumer mobile internet video traffic, 2010-15
Global consumer internet video trafic by geografic area, 2010-15
Global consumer internet video trafic by geografic area, 2010-15