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  Source(s) Note(s)
Algeria SIGMA Conseil; © Warc 2014.
www.e-sigmaconseil.com
These data are net of discounts and include agency commission and sponsorship, but exclude production costs. Press data include classified advertising and internet data include paid-for search. The original data from which these figures are derived are collected from a rate card survey.
Argentina Up to 2002: Monitor de Medios Publicitarios (IBOPE Group), from 2002: Camara Argentina de Agencias de Medios, Warc; © Warc 2014.
www.mmp.com.ar, www.agenciasdemedios.com.ar
These data are net of discounts and include press classified advertising and agency commission but exclude production costs. The original data from which these estimates are derived are collected from a media survey. Data from 2002 are not comparable with those of previous years due to a change in source.
Australia Commercial Economic Advisory Service of Australia (CEASA); © Warc 2014.
www.ceasa.com.au
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for agency commission are estimates.
Austria Media Focus, IAB Europe; © Warc 2014.
www.focusmr.com
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
Bahrain Pan Arab Research Center; © Warc 2014.
www.www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Belgium CIM MDB, Space, IAB Europe; © Warc 2014.
www.cim.be, space.unitednetworks.be
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are estimates. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
Brazil Projeto Inter-Meios; © Warc 2014.
www.projetointermeios.com.br
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for agency commission are estimates. Pay TV is included from 1998. Internet data from 2010 are supplied by IAB Brasil and include display, classified, search and email and are not comparable to those of previous years.
Bulgaria Be Media; IAB Europe © Warc 2014. These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are estimates. Internet data from 2009 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Canada TVB, IAB Canada; © Warc 2014.
www.tvb.ca, www.iabcanada.com
These data are net of discounts and include agency commission and press classified advertising, but exclude sponsorship and production costs. The original data from which these figures are derived are collected from a media survey. Figures for internet include display, classified, paid-for search email, video and video game. Magazines, radio, out of home and internet data for 2011 are Warc estimates pending release of official figures.
Chile ACHAP (Associacion Chilena de Agencias de Publicidad) (Chilean Association of Advertising Agencies); © Warc 2014.
www.achap.cl
These data are net of discounts and include agency commission and press classified advertising , but exclude production costs. Television data include cable advertising from 2003 onwards. The original data from which these figures are derived are collected from a media survey.
China CTR Market Research China; Warc © Warc 2014.
www.ctrchina.cn
These data are net of discounts and include press classified advertising and agency commission, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. The number of television channels covered is subject to increase over time. Radio data started in January 2001. Outdoor data started in March 2002 with three cities; the monitoring coverage was extended to ten cities from 2003, 24 cities from 2004. In 2008, OOH advertising was highly regulated and the proportion of advertising in Beijing, for example, decreased by 30% on the previous year following reconstruction due to the Olympic Games.
Costa Rica Medio & Mensaje, Servicios Publicitarios Computerizados (1991–2001); MediaGuru (2002–2011); © Warc 2014.
www.mediaguru.co.cr
These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are estimates. Data from 2002 are not comparable to previous years due to a change in source.
Croatia Ipsos Puls to 2004; AGB Nielsen, Croatia (from 2005); IAB Europe, © Warc 2014.
www.agbnielsen.com
Data up to and including 2004 are at rate card; data from 2005 onwards are net of discounts and are not comparable with those of previous years. All data include agency commission, but exclude production costs. Press data exclude classified advertising. Internet data from 2008 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Cyprus Ledra Advertising (1998–2000); AGB Nielsen Media Research (from 2001); © Warc 2014.
www.agbnielsen.com.cy
These data are at rate card level and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Data from 2001 are not comparable to those of previous years due to a change in source.
Czech Republic Kantar Media Intelligence; IAB Europe; Warc © Warc 2014.
www.kantarmedia.com
These data are net of discounts and include agency commission and press classified advertising but exclude production costs. Figures for discounts are Warc estimates. Original data collected from a rate card survey. Internet data from 2010 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
Denmark DRRB (Danish Association of Advertising and Relationship Agencies), IAB Europe; © Warc 2014.
www.drrb.dk
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Internet data prior to 2006 are display only and from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
Egypt Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Estonia TNS Emor; © Warc 2014.
www.emor.ee
These data are net of discounts and include press classified advertising, agency commission and sponsorship but exclude production costs. Internet data include paid-for search advertising. The original data from which these figures are derived are collected from a rate card survey. Estonia joined the Euro on 1st January 2011. For comparative purposes, Warc has revised historical adspend data from Estonian Krooni to Euros using the fixed conversion rate of 15.6466 for all periods 1994–2010.
Finland TNS Gallup Oy, IAB Europe; © Warc 2014.
www.tnsgallup.fi
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for agency commission are Warc estimates. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
France IREP, IAB Europe, © Warc 2014.
www.irep.asso.fr
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Germany ZAW, IAB Europe; © Warc 2014.
www.zaw.de
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for agency commission are Warc estimates. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Revenues exclude Youtube and Facebook.
Ghana Synovate Ghana; © Warc 2014.
www.synovate.com
These data are net of discounts and include agency commission press classified and sponsorship advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2006 onwards include display, classified, search and email and are not comparable with those of previous years. Internet data for 2011 are Warc estimates.
Greece Media Services, IAB Europe; © Warc 2014.
www.mediaservices.gr
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Guatemala MediaGuru; © Warc 2014.
www.mediaguru-gua.com
These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are Warc estimates. Internet expenditure includes paid-for search advertising.
Honduras MediaGuru; © Warc 2014.
www.mediaguru.co.cr
These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey.
Hong Kong The Nielsen Company (1987–2007), admanGo (2008–2012); © Warc 2014.
www.admango.com
These data are net of discounts and include agency commission, but exclude press classified advertising and production costs.
Figures for discounts are industry estimates. Original data collected from a rate card survey.
Hungary Kantar Media Hungary, IAB Europe; © Warc 2014.
www.kantarmedia.hu
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2008 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
India TAM Media Research (India) Pvt Ltd; © Warc 2014.
www.tamindia.com
These data are net of discounts and include agency commission, sponsorship (press only) and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for discounts, agency commission and press classified are estimates. Internet data exclude paid-for search advertising. Magazines were included with newspapers for the period 1998–2002.
Indonesia Warc © Warc 2014. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts are industry estimates. Original data collected from a rate card survey.
Ireland The Nielsen Company, IAB Europe, Warc; © Warc 2014. www.nielsenmedia.ie These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Discounts are Warc estimates. Internet data prior to 2009 exclude paid-for search advertising. Internet data from 2009 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Israel Tamir Cohen JWT Ltd (1999–2000); Ifat Advertising Monitoring (2002 onwards); © Warc 2014.
www.Ifat.com
Data for 2002–2011 are net of discounts. Data for 2000 are at rate card level. These data include agency commission, press classified advertising and sponsorship, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Data from 2002 onwards are not comparable to those of previous years due to a change in source. Internet data from 2007 onwards include paid-for search advertising – prior to this paid-for search was excluded.
Italy The Nielsen Company, IAB; © Warc 2014.
www.nielsen.com/it
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. From 2006, free newspapers are not included in the newspaper total. The number of monitored cinema screens in 2006 is not comparable with 2007 and likewise, the number in 2007 is not comparable with 2008. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Japan Dentsu; © Warc 2014.
www.dentsu.com
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Deductions for all TV and internet production costs are actual Dentsu data; for all other media they are Warc estimates.
Jordan Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Kenya Ipsos Kenya; © Warc 2014.
www.ipsos.com
These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.
Kuwait Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Latvia TNS Latvia; © Warc 2014.
www.tns.lv
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are Warc estimates. Internet data exclude paid-for search advertising.
Lebanon Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Lithuania TNS Lithuania; © Warc 2014.
www.tns.lt
These data are net of discounts and include agency commission and press classified advertising and sponsorship but exclude production costs. The original data from which these figures are derived are collected from a rate card survey.
Macedonia Warc; © Warc 2014.
www.analitika.com.mk or www.madvertising.com.mk
These data are net of discounts and include agency commission and press classified advertising and sponsorship but exclude production costs. The original data from which these figures are derived are collected from a rate card survey.
Malaysia Warc estimates; © Warc 2014 These data are net of discounts and include agency commission, press classified advertising, but exclude production costs. The data are derived from a rate card survey and figures for discounts are Warc estimates. Internet data includes search advertising.
Malta BPC International Ltd., Malta; © Warc 2014.
www.bpc.com.mt
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Internet data exclude paid-for search advertising.
Mexico Associación de Agencias de Medios; © Warc 2014.
www.aamedios.com
These data are net of discounts and include agency commission, and press classified advertising, but exclude production costs. Internet data includes search.
Morocco SIGMA Conseil; © Warc 2014.
www.e-sigmaconseil.com
Data are net of discounts and include agency commission and sponsorship, but exclude production costs. Original data are derived from a rate card survey. Press data include classified advertising and internet data include paid-for search.
Mozambique Ipsos Mozambique; © Warc 2014. These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.
Netherlands The Nielsen Company (1999–2006); Warc estimates (2007–2011); IAB Europe; © Warc 2014. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
New Zealand Advertising Standards Authority New Zealand (ASANZ), Advertising Industry Turnover; © Warc 2014.
www.asa.co.nz
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey.
Nicaragua Medio & Mensaje, Servicios Publicitarios Computerizados (1991–2001); MediaGuru 2002–2011); © Warc 2014.
www.mediaguru.co.cr
These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are estimates. Data from 2002 are not comparable to previous years due to a change in source.
Norway IRM; IAB Europe; © Warc 2014.
www.irm-media.no
These data are net of discounts and include agency commission, press classified advertising and sponsorship, but exclude production costs. Data prior to 2005 are incomparable due to a change in data supplier. Figures for press classified advertising are Warc estimates. Internet data from 2007 onwards include display, classified, search and email; data for 2005/2006 include display and classified; data prior to 2005 are display only. IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
Oman Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Pakistan Media Bank; Warc © Warc 2011.
www.mediabank.net.pk
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Television data include sponsorship. Data from 2010 onwards are Warc estimates.
Peru CPI Peru; © Warc 2014.
www.cpi.com.pe
These data are net of discounts and include agency commission and sponsorship, but exclude production costs. Newspaper data excludes classified advertising. Figures for cinema also includes direct mail. The original data from which these figures are derived are collected from a media survey.
Philippines The Nielsen Company; Warc estimates (2009 onwards) © Warc 2014. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts are industry estimates. Original data collected from a rate card survey. Data for 2010 are Warc estimates.
Poland Expert Monitor, Media Watch (outdoor), IAB Europe; © Warc 2014.
www.expert-monitor.pl
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts, press classified advertising and internet are Warc estimates Internet data from 2008 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. IAB Europe estimates total internet advertising (including display, classified, search and email) in 2007 to be PLN 804 million. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Portugal MediaMonitor; © Warc 2014.
www.mediamonitor.pt
These data are net of discounts and include agency commission, press classified advertising and sponsorship, but exclude production costs. Figures for discounts are Warc estimates.
Qatar Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Romania Alfa Cont, (Pre 2000, data from ACNielsen Romania), IAB Europe © Warc 2014.
www.alfacont.ro
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts and press classified advertising are estimates. Internet data for 2013 are Warc estimates.
Russia Russian Association of Communication Agencies (AKAR); IAB Europe; © Warc 2014.
akarussia.ru/ob_m09
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived were collected from a media survey. Figures for agency commission and press classified advertising are estimates. Newspaper figures include specialist advertising titles. TV advertising in 2008/09 includes Cable, Satellite and Broadcast TV. Internet data from 2009 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Saudi Arabia Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Serbia AGB Nielsen Audience Measurement; © Warc 2014.
www.agbnielsen.com
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Magazines included with newspapers. Cinema in 2008 and 2009 includes other forms of advertising. Cinema data from 2008 include other forms of advertising. Internet data from 2010 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Singapore The Nielsen Company; Warc estimates (2009–2011) © Warc 2011. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts are Warc estimates. Original data collected from a rate card survey.
Slovak Republic TNS Media Intelligence; IAB Europe; © Warc 2014.
www.tns-global.sk
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original figures from which these figures are derived are collected from a rate card survey. Figures for discounts and agency commission are estimates. Outdoor and cinema figures significantly increased in 2008 due to an increase in the number of companies monitored. Internet data are supplied by IAB Europe and include display, classified, search and email. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
Slovenia Institute for Market and Media Research, Mediana; IAB Europe © Warc 2014.
www.mediana.si
These data are net of discounts and include agency commission, press classified advertising and sponsorship but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts, agency commission and press classified advertising are estimates. Outdoor data from 2010 are not available. Internet data from 2007 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Internet data for 2013 are Warc estimates.
South Africa The Nielsen Company; © Warc 2014.
www.nielsen.com
These data are at rate card level and include agency commission and sponsorship, but exclude production costs and classified advertising. The original data from which these figures are derived are collected from a rate card survey. Internet data exclude paid-for search advertising.
South Korea The Nielsen Company; Warc estimates (2009–2011) © Warc 2011. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Original data collected from a rate card survey. Internet data include display and paid-for search advertising. Data for 2010 are Warc estimates.
Spain Infoadex, IAB Spain & IAB Europe; © Warc 2014.
www.infoadex.es
These data are net of discounts and include agency commission, press classified advertising and sponsorship but exclude production costs. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Sweden IRM; © Warc 2014.
www.irm-media.se
These data are net of discounts and include agency commission, press classified advertising and sponsorship but exclude production costs. Internet data include display, classified, email and search advertising, and are fully comparable with the IAB Europe figures for other countries.
Switzerland WEMF/REMP, MediaFocus (internet to 2008), IAB Europe (internet 2009); © Warc 2014.
www.wemf.ch
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Television data include teletext adspend figures. TV and radio data from 2010 onwards exclude sponsorship. The combined sponsorship figure for 2010 was 91 CHFm, 2011 88CHFm. Out of home data have been revised (August 2012) from 2002 onwards to reflect a change in methodology. Internet data are display only and at rate card level to 2008. Internet data from 2008 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Syria Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Taiwan Rainmaker XKM International Corp.; © Warc 2014.
www.xkm.com.tw
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts and press classified advertising are estimates. Cinema is included with outdoor.
Tanzania Synovate Tanzania; © Warc 2011.
www.synovate.com
These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.
Thailand The Nielsen Company; Warc © Warc 2014. These data are at rate card level and include agency commission and press classified advertising, but exclude production costs. Internet data are display only.
Tunisia SIGMA Conseil; © Warc 2014.
www.e-sigmaconseil.com
Data are net of discounts and include agency commission and sponsorship, but exclude production costs. Original data are derived from a rate card survey. Press data include classified advertising and internet data include paid-for search.
Turkey Reklamcilar Dernegi (Turkish Association of Advertising Agencies), IAB Europe; © Warc 2014.
www.rd.org.tr
Data are net of discounts and include production costs, but exclude agency commission. Figures from 2008 onwards include press classified advertising. The original data from which these figures are derived are collected from a rate card survey. Internet data in 2006 include paid-for search. Internet data from 2007 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Uganda Synovate Uganda; © Warc 2011.
www.synovate.com
These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.
Ukraine Ukrainian Advertising Coalition; © Warc 2014
www.adcoalition.org.ua
These data are net of discounts, inclusive of agency commission but exclude production costs. Data exclude tax. Newspaper data from 2002–2004 represent total press. TV includes sponsorship revenue from 2006. Outdoor includes all out of home advertising media: outdoor, indoor and transit advertising. Internet data include search advertising.
United Arab Emirates Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
United Kingdom The Advertising Association, Warc, IAB; © Warc 2014.
www.warc.com/expenditurereport
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Internet data include display, classified, email and search advertising. The IAB increases its survey panel from time to time. On a like-for-like basis, total internet adspend rose by 4.2% at current prices in 2009.
United States MAGNA, IAB, Cinema Advertising Council; © Warc 2014.
www.magnainsights.com
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for production costs are Warc estimates. Internet data include display, classified, search and email.
Uruguay IBOPE Medios Uruguay; Data from 2011 onwards are Warc estimates; © Warc 2014.
www.ibope.com.uy
These data are at rate card and include agency commission and press classified advertising, but exclude production costs.
Venezuela Asociacion nacional de anunciantes – Venezuela (ANDA); © Warc 2014.
www.andaven.org
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey.
Vietnam Kantar Media/TNS Media Vietnam; © Warc 2014.
www.kantarmedia.com
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for discounts and agency commission are estimates.
Yemen Pan Arab Research Center; © Warc 2014.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Zambia Synovate Zambia; © Warc 2014.
www.synovate.com
These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.

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