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  Source(s) Note(s)
Algeria SIGMA Conseil; © Warc 2016.
www.e-sigmaconseil.com
These data are net of discounts and include agency commission and sponsorship, but exclude production costs. Press data include classified advertising and internet data include paid-for search. The original data from which these figures are derived are collected from a rate card survey.
Argentina Up to 2002: Monitor de Medios Publicitarios (IBOPE Group), from 2002: Camara Argentina de Agencias de Medios, IAB; © Warc 2016.
www.mmp.com.ar, www.agenciasdemedios.com.ar
These data are net of discounts and include press classified advertising and agency commission but exclude production costs. The original data from which these estimates are derived are collected from a media survey. Data from 2002 are not comparable with those of previous years due to a change in source.
Australia Commercial Economic Advisory Service of Australia (CEASA), IAB; © Warc 2016.
www.ceasa.com.au
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for agency commission are estimates. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Austria Media Focus, IAB Europe; © Warc 2016.
www.focusmr.com
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2006 onwards include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Bahrain Pan Arab Research Center; © Warc 2016.
www.www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Belgium CIM MDB, Space, IAB Europe; © Warc 2016.
www.cim.be, space.unitednetworks.be
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are estimates. Internet data from 2006 onwards include display, classified, search and email and are not comparable with those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Bosnia & Herzegovina MIB Gallup; © Warc 2016.
www.mib.ba
These data are at rate card level and do not include press classified advertising and sponsorship, nor do they include agency commission and production costs. Internet expenditure includes search advertising.
Brazil Projeto Inter-Meios, IAB; © Warc 2016.
www.projetointermeios.com.br
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for agency commission are estimates. Pay TV is included from 1998. Internet data from 2010 are supplied by IAB Brasil and include display, classified, search and email and are not comparable to those of previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Bulgaria Be Media; IAB Europe © Warc 2016. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2006 onwards include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS and MMS ad revenues.
Canada TVB, IAB; © Warc 2016.
www.tvb.ca, www.iabcanada.com
These data are net of discounts and include agency commission and press classified advertising, but exclude sponsorship and production costs. The original data from which these figures are derived are collected from a media survey. Figures for internet include display, classified, paid-for search email, video and video game. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Chile Asociación Chilena de Agencias de Publicidad (ACHAP); © Warc 2016.
www.achap.cl
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Television data include cable advertising from 2003 onwards. The original data from which these figures are derived are collected from a media survey.
China CTR Market Research China; Warc © Warc 2016.
www.ctrchina.cn
These data are net of discounts and include press classified advertising, but exclude production costs, agency commission and sponsorship. The original data from which these figures are derived are collected from a rate card survey. The number of television channels covered is subject to increase over time. Radio data started in January 2001. Outdoor data started in March 2002 with three cities; the monitoring coverage was extended to ten cities from 2003, 24 cities from 2004. In 2008, OOH advertising was highly regulated and the proportion of advertising in Beijing, for example, decreased by 30% on the previous year following reconstruction due to the Olympic Games. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS and MMS.
Colombia La Asociación Nacional de Medios de Comunicación (ASOMEDIOS), IAB; © Warc 2016.
www.asomedios.com
These data are net of discounts and include agency commission and press classified advertising, but exclude sponsorship and production costs. Newspapers include classified and supplements from 2013. Internet data include display, classified, search and email. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS and MMS ad revenues.
Costa Rica Medio & Mensaje, Servicios Publicitarios Computerizados (1991–2001); MediaGuru (2002–2011); © Warc 2016.
www.mediaguru.co.cr
These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are industry estimates. Data from 2002 are not comparable to previous years due to a change in source.
Croatia Ipsos Puls to 2004; AGB Nielsen, Croatia (from 2005); IAB Europe, © Warc 2016.
www.agbnielsen.com
Data up to and including 2004 are at rate card; data from 2005 onwards are net of discounts and are not comparable with those of previous years. All data include agency commission, but exclude production costs. Press data exclude classified advertising. Internet data from 2008 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets. Consequently care should be taken when comparing data from 2011 with previous years. Mobile excludes search but includes display (including banner ads, video and audio), sponsorship (including "push" notifications), SMS and MMS.
Cyprus Ledra Advertising (1998–2000); AGB Nielsen Media Research (from 2001); © Warc 2016.
www.agbnielsen.com.cy
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Data for 2001–2013 are not comparable to those of previous years due to a change in source.
Czech Republic Kantar Media Intelligence; IAB Europe; Warc © Warc 2016.
www.kantarmedia.com
These data are net of discounts and include agency commission and press classified advertising but exclude production costs. Figures for discounts are Warc estimates. Original data collected from a rate card survey. Internet data from 2010 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Denmark Kreativititet & Kommunikation, IAB Europe; © Warc 2016.
www.kreativitetogkommunikation.dk
These data are net of discounts and include agency compensation, but exclude production costs. Internet data prior to 2006 are display only and from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Ecuador IBOPE, IAB Ecuador; © Warc 2016.
www.kantaribopemedia.com.ec/
These data are net of discounts and include press classified advertising and agency comission, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Discount rates are Warc estimates. Mobile includes Search, Display and Classified adspend. Data from 2014 are Warc extimates.
Egypt Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Estonia TNS Emor; © Warc 2016.
www.emor.ee
These data are net of discounts and include press classified advertising, agency commission and sponsorship but exclude production costs. Internet data include paid-for search advertising. The original data from which these figures are derived are collected from a rate card survey. Estonia joined the Euro on 1st January 2011. For comparative purposes, Warc has revised historical adspend data from Estonian Krooni to Euros.
Finland TNS Gallup Oy, IAB Europe; © Warc 2016.
www.tnsgallup.fi
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for agency commission are Warc estimates. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
France IREP, IAB Europe, © Warc 2016.
www.irep.asso.fr
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Internet data from 2006 onwards include display, classified, search and email and are not comparable with those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Georgia IPM Research; © Warc 2016.
www.ipm.ge
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for discounts and agency commission are estimates. Internet data are for mobile only.
Germany ZAW, IAB Europe; © Warc 2016.
www.zaw.de
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for agency commission are Warc estimates. Internet data from 2006 onwards include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Ghana Synovate Ghana; © Warc 2016.
www.synovate.com
The original data from which these figures derive are collected from a rate card survey and include agency commission, press classified and sponsorship advertising, but exclude production costs. Figures for discounts are industry estimates.
Greece Media Services, IAB Europe; © Warc 2016.
www.mediaservices.gr
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Guatemala MediaGuru; © Warc 2016.
www.mediaguru-gua.com
These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are Warc estimates. Internet expenditure includes paid-for search advertising.
Honduras MediaGuru; © Warc 2016.
www.mediaguru.co.cr
These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are industry estimates.
Hong Kong The Nielsen Company (1987–2007), admanGo (2008–2012); © Warc 2016.
www.admango.com
These data are net of discounts and include agency commission, but exclude press classified advertising and production costs. Figures for discounts are industry estimates. Original data collected from a rate card survey. Mobile figures include search and display.
Hungary Kantar Media Hungary, IAB Europe; © Warc 2016.
www.kantarmedia.hu
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2000 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
India TAM Media Research (India) Pvt Ltd, MMA India; © Warc 2016.
www.tamindia.com
These data are net of discounts and include agency commission, sponsorship (press only) and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for discounts, agency commission and press classified are estimates. Internet data exclude paid-for search advertising. Magazines were included with newspapers for the period 1998–2002. Mobile ad revenues include search and display.
Indonesia Media Palette, Warc © Warc 2016. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts are industry estimates. Original data collected from a rate card survey.
Ireland The Nielsen Company, IAB Europe, Warc; © Warc 2016. www.nielsenmedia.ie These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Discounts are Warc estimates. Internet data prior to 2009 exclude paid-for search advertising. Internet data from 2009 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Israel Tamir Cohen JWT Ltd (1999–2000); Ifat Advertising Monitoring (2002 onwards); © Warc 2016.
www.Ifat.com
Data for 1999–2001 are at rate card level. Data from 2002 onward are net of discounts. These data include agency commission, press classified advertising and sponsorship, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Data from 2002 onwards are not comparable to those of previous years due to a change in source. Internet data from 2007 onwards include paid-for search advertising – prior to this paid-for search was excluded.
Italy The Nielsen Company, IAB; © Warc 2016.
www.nielsen.com/it
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. From 2006, free newspapers are not included in the newspaper total. The number of monitored cinema screens in 2006 is not comparable with 2007 and likewise, the number in 2007 is not comparable with 2008. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Japan Dentsu; © Warc 2016.
www.dentsu.com
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Deductions for all TV and internet production costs are actual Dentsu data; for all other media they are Warc estimates.
Jordan Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Kazakhstan TNS Kazakhstan; © Warc 2016.
www.tns-global.kz
These data are net of discounts and include press classified advertising and sponsorship, but exclude agency commission and production costs. Discounts are industry estimates. The original data from which these figures are derived are collected from a rate card survey.
Kenya Ipsos Kenya; © Warc 2016.
www.ipsos.com
These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.
Kuwait Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Latvia TNS Latvia; © Warc 2016.
www.tns.lv
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are Warc estimates. Internet data exclude paid-for search advertising.
Lebanon Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Lithuania TNS Lithuania; © Warc 2016.
www.tns.lt
These data are net of discounts and include agency commission and press classified advertising and sponsorship but exclude production costs. The original data from which these figures are derived are collected from a rate card survey.
Macedonia Warc; © Warc 2016.
www.analitika.com.mk or www.madvertising.com.mk
These data are net of discounts and include agency commission and press classified advertising and sponsorship but exclude production costs. The original data from which these figures are derived are collected from a rate card survey.
Malaysia Warc estimates; © Warc 2016. These data are net of discounts and include agency commission, press classified advertising, but exclude production costs. The data are derived from a rate card survey and figures for discounts are Warc estimates. Internet data includes search advertising.
Malta BPC International Ltd., Malta; © Warc 2016.
www.bpc.com.mt
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Internet data exclude paid-for search advertising.
Mexico Associación de Agencias de Medios, IAB; © Warc 2016.
www.aamedios.com
These data are net of discounts and include agency commission and press classified advertising, but exclude sponsorship and production costs. Newspapers include classified and supplements from 2013. Internet data are supplied by the IAB and include display, classified, search and email. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS and MMS ad revenues.
Moldova Association of Advertising Agencies of Moldova (AAPM); © Warc 2016.
www.aapm.md
Data are net of discounts and exclude agency commission and sponsorship, but exclude production costs. Original data are derived from a rate card survey. Press data include classified advertising and internet data include paid-for search.
Morocco SIGMA Conseil; © Warc 2016.
www.e-sigmaconseil.com
Data are net of discounts and include agency commission and sponsorship, but exclude production costs. Original data are derived from a rate card survey. Press data include classified advertising and internet data include paid-for search.
Mozambique Ipsos Mozambique; © Warc 2016. These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.
Netherlands The Nielsen Company (1999–2006); Warc estimates (2011–); IAB Europe; © Warc 2016. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Internet data from 2006 onwards include display, classified, search and email and are not comparable to those of previous years. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
New Zealand Advertising Standards Authority New Zealand (ASANZ), IAB; © Warc 2016.
www.asa.co.nz
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Nicaragua Medio & Mensaje, Servicios Publicitarios Computerizados (1991–2001); MediaGuru 2002–2011); © Warc 2016.
www.mediaguru.co.cr
These data are net of discounts and include agency commission, sponsorship and press classified advertising but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts are estimates. Data from 2002 are not comparable to previous years due to a change in source.
Norway IRM; IAB Europe; © Warc 2016.
www.irm-media.no
These data are net of discounts and include agency commission, press classified advertising and sponsorship, but exclude production costs. Data prior to 2005 are incomparable due to a change in data supplier. Figures for press classified advertising are Warc estimates. Internet data from 2007 onwards include display, classified, search and email; data for 2005/2006 include display and classified; data prior to 2005 are display only. IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Oman Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Pakistan Media Bank; Warc © Warc 2016.
www.mediabank.net.pk
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Television data include sponsorship. Data from 2010 are Warc estimates.
Panama IBOPE; © Warc 2016.
www.kantaribopemedia.com/ca/
These data are net of discounts and include press classified advertising and agency comission, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Discount rates are Warc estimates. Data from 2014 are Warc extimates.
Praguay IBOPE; © Warc 2016.
www.ibopeparaguay.com.py/
These data are net of discounts and include press classified advertising and agency comission, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Discount rates are Warc estimates. Data from 2014 are Warc extimates.
Peru CPI Peru, IAB; © Warc 2016.
www.cpi.com.pe
These data are net of discounts and include agency commission and sponsorship, but exclude production costs. Newspaper data excludes classified advertising. Figures for cinema also includes direct mail. The original data from which these figures are derived are collected from a media survey. Internet data from 2012 onwards are supplied by the IAB and include display, classified, search and email and are not comparable to those of previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS and MMS ad revenues.
Philippines IMMAP, Warc estimates © Warc 2016. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts are industry estimates. Original data collected from a rate card survey. The original data from which these figures are derived are collected from a media survey. Internet figures are provided by IMMAP and include search and display.
Poland Expert Monitor, Media Watch (outdoor), IAB Europe; © Warc 2016.
www.expert-monitor.pl
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Internet data from 2008 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Portugal MediaMonitor; © Warc 2016.
www.mediamonitor.pt
These data are net of discounts and include agency commission, press classified advertising and sponsorship, but exclude production costs. Figures for discounts are Warc estimates.
Qatar Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Romania Alfa Cont, (Pre 2000, data from ACNielsen Romania), IAB Europe © Warc 2016.
www.alfacont.ro
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts and press classified advertising are estimates. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Russia Russian Association of Communication Agencies (AKAR); IAB Europe; © Warc 2016.
akarussia.ru/ob_m09
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived were collected from a media survey. Figures for agency commission and press classified advertising are estimates. Internet data include media and context adspend, but exclude paid-for search advertising. Newspaper figures include specialist advertising titles. TV advertising in 2008/09 includes Cable, Satellite and Broadcast TV. Internet data from 2009 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Saudi Arabia Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Serbia AGB Nielsen Audience Measurement, IAB Europe; © Warc 2016.
www.agbnielsen.com
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Internet data include paid-for search advertising. Cinema data for 2008–2011 include other forms of advertising. Data (excluding internet) for 2012 onwards are Warc estimates. Internet data from 2010 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Singapore IAB, Warc estimates © Warc 2016. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts are industry estimates. Original data collected from a rate card survey. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Slovak Republic TNS Media Intelligence; IAB Europe; © Warc 2016.
www.tns-global.sk
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original figures from which the data are derived are collected from a rate card survey. Figures for discounts and agency commission are estimates. Outdoor and cinema figures significantly increased in 2008 due to an increase in the number of companies monitored. Internet data are supplied by IAB Europe and include display, classified, search and email. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Slovenia Institute for Market and Media Research, Mediana; IAB Europe © Warc 2016.
www.mediana.si
These data are net of discounts and include agency commission, press classified advertising and sponsorship but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts, agency commission and press classified advertising are estimates. Internet data from 2007 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Outdoor data from 2010/11 are not available. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
South Africa The Nielsen Company, IAB; © Warc 2016.
www.nielsen.com/za/
These data are at rate card level and include agency commission and sponsorship, but exclude production costs and classified advertising. The original data from which these figures are derived are collected from a rate card survey. Internet data exclude paid-for search advertising. Internet data from 2013 onwards are supplied by the IAB and include display, classified, search and email and are not comparable to those of previous years. Mobile excludes search but includes display (including banner ads, video and audio), sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
South Korea The Nielsen Company; Warc estimates (2009–2013) © Warc 2016. These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for discounts and press classified advertising are Warc estimates. Original data collected from a rate card survey. Internet data include display and paid-for search advertising. Mobile figures include search and display. Data from 2010 onwards are Warc estimates.
Spain Infoadex, IAB Spain & IAB Europe; © Warc 2016.
www.infoadex.es
but exclude production costs. Internet data from 2006 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Sweden IRM; © Warc 2016.
www.irm-media.se
These data are net of discounts and include agency commission, press classified advertising and sponsorship but exclude production costs. Internet data include display, classified, email and search advertising, and are fully comparable with the IAB Europe figures for other countries. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues from 2014 onwards. Prior to 2014, mobile excludes search.
Switzerland WEMF/REMP, MediaFocus (internet to 2008), IAB Europe (internet 2009-); © Warc 2016.
www.wemf.ch
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Television data include teletext adspend figures. TV data include sponsorship from 2010. Out of home data have been revised (August 2015) from 2009 onwards to reflect a change in methodology. Internet data are display only and at rate card level to 2008. Internet data from 2008 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Internet data include mobile and video.
Syria Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey. Data for 2012/13 are unavailable.
Taiwan Rainmaker XKM International Corp.; © Warc 2016.
www.xkm.com.tw
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for discounts and press classified advertising are estimates. Cinema is included with outdoor.
Tanzania Synovate Tanzania; © Warc 2016.
www.synovate.com
These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.
Thailand The Nielsen Company, Digital Advertising Association Thailand (DAAT); Warc © Warc 2016. These data are at rate card level and include agency commission and press classified advertising, but exclude production costs. Internet data from 2012 and mobile data from 2014 are provided by DAAT. Prior to 2012, internet data are display only and are Warc estimates. Mobile figures are display only.
Tunisia SIGMA Conseil; © Warc 2016.
www.e-sigmaconseil.com
Data are net of discounts and include agency commission and sponsorship, but exclude production costs. Original data are derived from a rate card survey. Press data include classified advertising and internet data include paid-for search.
Turkey Reklamcilar Dernegi (Turkish Association of Advertising Agencies),
IAB Europe; © Warc 2016.
www.rd.org.tr
Data are net of discounts and include sponsorship and agency commission, but exclude production costs. Figures from 2008 onwards include press classified advertising. The original data from which these figures are derived are collected from a rate card survey. Internet data in 2006 include paid-for search. Internet data from 2007 onwards are supplied by IAB Europe and include display, classified, search and email and are not comparable to those of previous years. Additionally, IAB Europe has recently harmonised its datasets to allow greater comparison between markets, consequently care should be taken when comparing data from 2011 with previous years. Mobile excludes search but includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Uganda Synovate Uganda; © Warc 2016.
www.synovate.com
The original data from which these figures derive are collected from a rate card survey and include agency commission, press classified and sponsorship advertising, but exclude production costs. Figures for discounts are industry estimates.
Ukraine Ukrainian Advertising Coalition; © Warc 2016.
www.adcoalition.org.ua
These data are net of discounts, inclusive of agency commission but exclude production costs. Data exclude tax. Newspaper data from 2002–2004 represent total print. TV includes sponsorship revenue from 2006. Outdoor includes all out of home advertising media: outdoor, indoor and transit advertising. From 2013, the Ukrainian Advertising Coalition undertook a major methodological restructuring to align its research with Warc and IAB definitions. Consequently, newspapers and magazines now include classified and non-standard advertising, and Internet includes digital revenues for newspapers and magazines. Care should be taken when comparing print and digital data from 2013 with previous years.
United Arab Emirates Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
United Kingdom The Advertising Association, Warc, IAB; © Warc 2016.
www.warc.com/expenditurereport
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Internet data include display, classified, email and search advertising. The IAB increases its survey panel from time to time. On a like-for-like basis, total internet adspend rose by 4.2% at current prices in 2009. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
United States MAGNA, IAB, Cinema Advertising Council; © Warc 2016.
www.magnainsights.com
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs. Figures for production costs are Warc estimates. Internet data include display, classified, search, email. Mobile includes display (including banner ads, video and audio), search, sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues.
Uruguay IBOPE Medios Uruguay; IAB; Data (except internet) from 2011 onwards are Warc estimates; © Warc 2016.
www.ibope.com.uy
These data are net of discounts and include agency commission and press classified advertising, but exclude production costs.
Venezuela Asociacion nacional de anunciantes – Venezuela (ANDA); © Warc 2016.
www.andaven.org
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Discounts are Warc estimates.
Vietnam Kantar Media/TNS Media Vietnam; © Warc 2016.
www.kantarmedia.com
These data are net of discounts and include agency commission, sponsorship and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a media survey. Figures for discounts and agency commission are estimates.
Yemen Pan Arab Research Center; © Warc 2016.
www.arabdemog.com
These data are at rate card level and include press classified advertising and sponsorship, but exclude agency commission and production costs. The original data from which these figures are derived are collected from a rate card survey.
Zambia Synovate Zambia; © Warc 2016.
www.synovate.com
These data are at rate card level and include sponsorship and agency commission but exclude press classified and production costs. The original data from which these figures are derived are collected from a rate card survey.

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