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Campaign Objectives

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Lead: Select 'Lead' to find cases in which a media or channel plays a leading or significant role (available for case studies since 2011).

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* Only includes cases since 2009.

Creative Approach

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Note: Creative Approach data is available for cases since 2011.

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Note: Budget data is in US dollars, denotes media spend and applies to cases since 2006 (when provided).

Campaign Duration

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Reported Metrics

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Note: Reported Metrics data is available for cases since 2011.

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