Or search by:

Industry Sectors

  • Automotive
  • Business and industrial
  • Drink and beverage
  • Financial services
  • Food
  • Government and non-profit
  • Household and domestic
  • Leisure and entertainment
  • Luxury
  • Media and publishing
  • Pharmaceutical and healthcare
  • Retail
  • Telecoms
  • Tobacco
  • Toiletries and cosmetics
  • Travel, transport and tourism
  • Utilities and services
  • Wearing apparel

Countries & Regions



Campaign Objectives

Find cases matching:











Media & Channels

Lead: Select 'Lead' to find cases in which a media or channel plays a leading or significant role (available for case studies since 2011).

Mix: Select 'Mix' to find cases that simply include a media or channel in their marketing mix.
Traditional Media
Lead
Mix
















Digital Media
Lead
Mix














Other Channels
Lead
Mix
























* Only includes cases since 2009.

Creative Approach

Find cases matching:







Note: Creative Approach data is available for cases since 2011.

Target Audience

Find cases matching:


  • Age
  • Business
  • Education
  • Employment
  • Ethnicity
  • Household
  • Income, grade
  • Opinion leaders
  • Product use
  • Segmentation
  • Sex
  • Shopping

Budget





Note: Budget data is in US dollars, denotes media spend and applies to cases since 2006 (when provided).

Campaign Duration




Note: Campaign Duration data is available for cases since 2006 (when provided).

Reported Metrics

Find cases matching:


Hard metricsSoft metrics

















Note: Reported Metrics data is available for cases since 2011.

Show Fewer Options