Rory Sutherland
Opinion
29 September 2015
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I once met someone from an IT company who had been present at several advertising pitches. By and large he was impressed. In countless ways - the pitch theatre, the audio-visual displays, the presentation skills - he had found what the agencies did extraordinarily impressive; much more exotic and polished than anything he had seen before.
About Rory Sutherland
Rory Sutherland is vice-chairman of OgilvyOne London and Ogilvy Group UK. He was formerly president of the IPA and currently writes a column for The Spectator.