The Warc Blog

Paul Feldwick

Paul Feldwick Name: Paul Feldwick
Job Title: Admap Columnist and Consultant
Company: Paul Feldwick Ltd

I address issues of advertising effectiveness and creativity using not only my thirty years experience in a major ad agency as account planner and trainer, but alternative perspectives such as action research and poetry. My experience is that even 'creative' organisations are generally blocked from achieving their goals by unconscious assumptions and habits which are resistant to change.