The Warc Blog


Mythbuster Name: Mythbuster
Job Title: Les Binet and Sarah Carter
Company: DDB

Les Binet is European director of DDB Matrix and co-author, with Peter Field, of Advertising in the Era of Accountability. He has won 13 IPA Effectiveness Awards.

Sarah Carter is a former Unilever marketer, now strategy director at DDB London. She edits DDB’s IPA Effectiveness Awards entries and leads DDB’s Brainlab project – an association with Goldsmiths University to improve our understanding of how communication works.