Jim DeLash
Opinion
28 March 2024
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For WARC’s third marketing truth, we turned to a category that most don’t think of when it comes to leading with creativity, pharmaceuticals. Here, Jim DeLash, marketing director, GSK direct & long-tail customer acquisition, vaccines, US, explains how he’s used the principles of creative effectiveness to reach both consumers and physicians. Podcast episode Marketing Truth #3: Creativity supercharges marketing's impact with Jim DeLash, marketing director, GSK direct & long-tail customer acquisition, vaccines, US
Opinion
06 June 2016
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Jim DeLash is Director, Multi Channel Marketing Execution, at GlaxoSmithKline US, and a judge on the channel integration panel for Warc's Media Awards .
