Duncan joined Millward Brown after graduation in 1994 where he managed the UK’s first ever test of online advertising impact (in 1997).
Duncan’s next 4 years were spent in the US where a specialist interactive role meant he was heavily involved in online initiatives.
Back in the UK, Duncan joined MB’s Global Innovations team in September 2004. Most recently he has been instrumental in the launch of IDEABLOGTM, an online qual-quant research forum for ideation development. He is also a member of MB’s Futures Group.