Dan Calladine
Opinion
06 December 2021
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Ahead of a WARC Podcast on Dentsu’s 2022 media trends report, Dan Calladine outlines three ‘megatrends’ and ten trending topics set to impact marketers in the coming 12 months.
Opinion
31 May 2021
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Brands are developing tools and content designed to reach people spending more time at home, writes Dan Calladine.
Opinion
14 March 2017
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The news that Facebook has created its first app for VR headsets shows that the company is trying to remind people of its position as a leader in the field, how much 360° content there now is, and its ambitions to move onto new screens.
Opinion
24 February 2017
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The news that Facebook is developing an app that will let its users easily watch video from the site on their smart TVs should not come as much of a surprise. Last year, Mark Zuckerberg said that he expected the site to be mostly video within five years, and it has been steadily increasing the amount of video that we see in our feeds for quite a while. It has also developed new video products, including live video, and is even paying advertising money to encourage users to share their live moments.
Opinion
09 January 2017
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Each year we at Carat write a trends presentation, looking at the themes we expect to become more prevalent and mainstream in the year to come. You can find this year's presentation here, and listen to a webinar on the key trends for 2017 on 11 th January.
Opinion
22 November 2010
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Last week it was announced that iAds - ads within iPhone and iPad apps - were finally coming to Europe, over 6 months after the initial announcement of iAds in the US. iAds were initially announced in a blaze of publicity by Steve Jobs in April, and were immediately predicted by many to be likely to revolutionise mobile advertising by offering previously unseen engagement and creativity.
Opinion
11 February 2010
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Earlier this week Google launched Buzz, an extension to Gmail. Google launches lots of things – some work – Maps, News, Gmail, some don’t, or haven’t yet, like Base and Wave. Buzz works as a status stream, like twitter or Facebook. You write a short message, spreading news of even just saying what you’re doing, and this can be seen by your ‘followers’. You can also link your other sites to it, for example a blog, and also get it to automatically update from your twitter stream or Flickr account.
Opinion
05 February 2010
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The iPad launched last week - here are a few initial thoughts:
