Brian Hauck
Opinion
12 April 2011
•
In an industry where change is the norm, thousands of ideas are generated daily… some good, some bad.
Opinion
11 February 2011
•
As we've seen over the past few months, there have been several attempts at restaging some of America's most iconic brands. These restages have all been received with different levels of success, as well as public acceptance. The redesign of a brand presents some unique problems… problems not often encountered during the birthing of a brand, line extensions, new product offerings, etc… There are many complex components that can derail (or enhance) the redesign of any particular brand. Restaging a heritage brand, regardless of the brand's overall health, is a complex endeavor that needs to be executed with the utmost care.
