Anna Hamill

Opinion
24 November 2023 In an exclusive interview for WARC Marketer’s Toolkit, Grant McKenzie  –  Chief Marketing Officer, Europe and International at Asahi  –  talks to WARC’s Anna Hamill about sports sponsorship, media fragmentation, moving on from gender stereotypes, and the impact of climate change on the beer industry.
Opinion
22 November 2023 In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill about pricing strategies through inflation, the artificial intelligence revolution, and brand purpose in a polarised world.
Opinion
21 November 2023 In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports, piloting generative AI and much more. 
Opinion
14 August 2023 As part of WARC’s CMO Conversations podcast series, Doug Martin, Chief Marketing and Disruptive Growth Officer at General Mills, spoke to WARC’s Anna Hamill about keeping iconic brands relevant, why innovation matters and the importance of staying the course on brand building investment.
Opinion
09 August 2023 As part of WARC’s CMO Conversations podcast series, Asmita Dubey, Chief Marketing and Digital Officer at L’Oreal Group, spoke to WARC’s Anna Hamill about how the company’s marketing strategy is driving growth. WARC subscribers can listen to the full podcast here .
Opinion
28 June 2023 Angela Zepeda, Chief Marketing Officer at Hyundai Motor America, talks to WARC’s Anna Hamill about standing out as a challenger brand, tapping into pop culture, and why diverse voices are key to success in multicultural marketing.
Opinion
28 June 2023 In this exclusive interview from Cannes Lions, Ulta Beauty’s Chief Marketing Officer, Michelle Crossan-Matos, spoke to WARC’s Anna Hamill about thinking beyond Gen Z, the success of retail media, and why retention matters. Michelle Crossan-Matos, Chief Marketing Officer, Ulta Beauty
Opinion
26 March 2023 As entries for the WARC Awards for Effectiveness (Global Edition) flow in, Beatrice Boue, Global Head of Media at De Beers Group, spoke to WARC’s Anna Hamill about the importance of clarity in effectiveness goals and the role of data in marketing.
Opinion
07 March 2023 As entries for the WARC Awards for Effectiveness (Global Edition) open, Simon Peel, VP  –  Global Media at Haleon, spoke to WARC’s Anna Hamill about defining effectiveness and the changing world of partnerships and sponsorships.
Opinion
23 February 2023 As entries for the WARC Awards for Effectiveness (Global Edition) open, Ross Sergeant, Global Head of Media and Touchpoints at Asahi Europe & International, spoke to WARC’s Anna Hamill about media effectiveness and judging the path-to-purchase and channel integration categories.
Opinion
08 November 2022 As part of the WARC Marketer’s Toolkit 2023, Conny Braams – Chief Digital and Commercial Officer at FMCG giant Unilever – shared with WARC’s Anna Hamill her thoughts on the existential risk of climate change, connecting with Gen Z and media transparency.
Opinion
08 November 2022 As part of WARC Marketer’s Toolkit 2023, PWC’s Chief Marketing Officer, Antonia Wade, shared her thoughts with WARC’s Anna Hamill about the challenges clients are bringing to the business, forays in the metaverse, and the dangers of short-termism.
Opinion
08 November 2022 As part of the WARC Marketer’s Toolkit, Rebecca Dibb-Simkin, Chief Marketing Officer at British energy firm Octopus Energy, spoke to WARC’s Anna Hamill about the cost of living crisis, customer experience and sustainability messaging.
Opinion
08 November 2022 As part of the WARC Marketer’s Toolkit 2023, Qaiser Bachani, Global Head of Digital COE and Europe Consumer Experience Lead at Mondelez, spoke to WARC’s Anna Hamill about the rise of e-commerce, brand equity, and emerging media opportunities.
Opinion
24 July 2022 Gaming is an emerging opportunity as brands look to connect with difficult-to-reach audiences. Activision Blizzard’s CMO, Fernando Machado, spoke to WARC’s Anna Hamill about creativity in whitespace, the metaverse, fandoms, and misperceptions about gaming.
Opinion
13 July 2022 Lyft, the US ride-sharing company, was forced to think differently when COVID hit. Lyft’s VP of Creative, Karin Onsager-Birch, spoke to WARC’s Anna Hamill about creativity, innovation, building a brand playbook and why localization is the key to relevancy.
Opinion
11 July 2022 Insights and analytics experts enjoyed a surge of influence during the pandemic. Reckitt’s Elaine Rodrigo, Chief Insights and Analytics Officer, shared with WARC’s Anna Hamill how the company develops fresh insights, navigates big data and why the function can drive diversity, equity and inclusion for brands.
Opinion
06 July 2022 The upheaval of the COVID-19 pandemic saw KIA, the automotive giant, rethink its customer journey and serve customers in new ways. KIA’s Chief Brand and Experience Officer, Artur Martins, spoke to WARC’s Anna Hamill at Cannes Lions about how experience expectations are changing, and how the category needs to keep up.
Opinion
06 July 2022 In an increasingly crowded streaming market, Hulu is counting on superior content and personalized on-platform experiences to drive brand preference. Scott Donaton, SVP Marketing at Hulu, spoke to WARC’s Anna Hamill at Cannes Lions.
Opinion
18 March 2022 2022 was always going to be a difficult year as the after-effects of the pandemic played out. Now war in Ukraine is dialling up the impact. WARC’s Anna Hamill introduces a new series in which industry experts consider what it all means for the 4Ps of marketing.
Opinion
07 February 2022 The old saying ‘the only constant in life is change’ has never been truer when it comes to how marketers are approaching the customer journey in 2022. The COVID-19 pandemic, which emerged in early 2020, has set a fire under digital acceleration and transformed consumer habits in two short years. Today, 81% of customers are omnichannel shoppers by default, according to 2021 data from YouGov . 
Opinion
03 November 2021 Martha Velando is the Chief Marketing Officer for luxury jeweller De Beers. She spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about scaling up omnichannel strategies, focusing on effectiveness, and why shoppers expect more from brands on sustainability. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
02 November 2021 Bernice Samuels, Chief Marketing Officer at telco MTN Group, spoke to WARC’s Anna Hamill about adapting to COVID-19 across Africa, digital inclusivity, and using data-driven insights in developing markets. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
01 November 2021 David Sandstrom, Chief Marketing Officer at digital payments brand Klarna, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about evolving its brand story, challenging measurement norms, and never outgrowing the ‘start-up’ mindset. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
28 October 2021 Pete Markey, Chief Marketing Officer at British health and beauty retailer Boots, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about integrating physical and digital retail, sustainability as a core value, and new approaches to measurement. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .