Andrew Challier
Opinion
09 March 2010
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As we contemplate a conference on 'Measuring Advertising Performance', we should perhaps consider the extent to which, in our eagerness to 'prove' the power of advertising, we are becoming solipsists; four advertising legs good, all forms of promotion on two legs bad.
About Andrew Challier
Before joining Billetts in 2007 Andrew was a Director at Verdict Research and Ninah Consulting. He specialised in marketing effectiveness, marketing strategy and consultancy.
As Managing Director of Billetts UK, Andrew oversees a team of experienced specialists within econometrics, media auditing, planning, digital and sponsorship.