DUESSELDORF: Online adspend, excluding search, rose by 16.8% in the first nine months of this year in Germany, to a total of €1.1 billion ($1.6bn; £1.01bn), figures from Bitkom
, the trade industry body, and Thomson Media Control
, the research firm, show.
Expenditure levels in the European country reached €340 million in the first quarter of 2009, growing to €362m in Q2, and €371m from July to September, according to the two organisations.
The telecoms sector delivered the most overall revenues in the third quarter, at €96.5m, followed by the entertainment and media sector, on €50.3m.
Figures included display, pop-up and banner advertising, but did not account for paid search, one of the mediums expected to prove particularly resilient during the downturn. Achim Berg
, vice president of Bitkom, argued that "advertising on websites has never been so strong", and predicted heightened activity over the Christmas period would see the online market reach a value of €1.5bn over this year as a whole.
Data sourced from Reuters; additional content by Warc staff