Warc Blog

Online adspend up in Germany

8 October 2009
DUESSELDORF: Online adspend, excluding search, rose by 16.8% in the first nine months of this year in Germany, to a total of €1.1 billion ($1.6bn; £1.01bn), figures from Bitkom, the trade industry body, and Thomson Media Control, the research firm, show.

Expenditure levels in the European country reached €340 million in the first quarter of 2009, growing to €362m in Q2, and €371m from July to September, according to the two organisations.

The telecoms sector delivered the most overall revenues in the third quarter, at €96.5m, followed by the entertainment and media sector, on €50.3m.

Figures included display, pop-up and banner advertising, but did not account for paid search, one of the mediums expected to prove particularly resilient during the downturn.

Achim Berg, vice president of Bitkom, argued that "advertising on websites has never been so strong", and predicted heightened activity over the Christmas period would see the online market reach a value of €1.5bn over this year as a whole.

Data sourced from Reuters; additional content by Warc staff

 
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