Agencies must face up to "new realities," says 4As' Hill - Warc News

News: April 27, 2009

Agencies must face up to "new realities," says 4As' Hill

SAN FRANCISCO: Advertising agencies in the US have to "deal with a set of new realities," ranging from the economic downturn to mobile media and a need for increased employee diversity, according to Nancy Hill, president/ceo of the AAAA.

Hill was speaking ahead of the organisation's annual conference from 27–29 April, full coverage of which will be provided by WARC Online's US Editor, Geoffrey Precourt, and can be accessed here.

Overall, Hill says that in the current climate, it is not appropriate to "be going around and crying on each other's shoulders for how bad times are" or "patting each other on the back for how well things are going."

Rather, she suggests it is a "time for us to attempt to take a hard core looks at many aspects of the business."

While many of these challenges are "centered around economic realities," a major theme at AAAA Leadership 2009, other sessions will discuss creativity, digital and mobile media, global brands, environmental issues and the changing political agenda.

Speakers include Dan Wieden, of Wieden + Kennedy, Tim Armstrong, chairman/ceo of AOL and David Jones, global ceo, EuroRSCG Worldwide.

The full conference begins on 27 April, and regular updates can be accessed here.

Data sourced from WARC Online, 27 April 2009

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