News: June 8, 2007
| Hotline Aims to Clean Up London Free Newspapers' Garbage LONDON: The UK's Audit Bureau of Circulations has launched a hotline enabling Londoners to complain and alert it to distributors who dump free newspapers in bulk around the capital's streets. Rival afternoon free-sheets London Lite and The London Paper attracted the ABC's attention after investigators revealed large quantities of unwanted copies were being thrown in garbage bins. While this is environmentally undesirable, the ABC is equally concerned that it skews circulation figures on which advertising rates are based. ABC director of newspapers and consumer magazines Martin Gates says the organisation will monitor the performance of the hotline and integrate its findings with the newspapers' circulation audits. Data sourced from MediaGuardian.co.uk; additional content by WARC staff, 08 June 2007 Print | Email | Add to Folder  Related News Stories Murdoch's London Freesheet Shed £17m in Ten Months Warc News, Apr 21, 08 Murdoch Continues to Rule UK Newspaper Readership Roost Warc News, Feb 25, 08 Britain's Local Newspapers to Audit Cross-Platform Readership Warc News, Sep 5, 07 | Case Studies & ArticlesManaging Editor: Stephen Whiteside |
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