Agency Business Wins: WPP Group
Year-to-date account wins and losses ($5m+) reported in the press
Wins in Detail
The Home Office (government department)
Microsoft (IT and software products)
Betfair (online betting exchange)
Zurich Financial Services (financial services)
National Football League (professional football league)
T.J. Maxx (discount retailer)
Reliant Energy of Texas (energy company)
Activision Blizzard (videogames manufacturer)
GlaxoSmithKline (healthcare)
Gatwick Airport (airport)
Modell's (sporting goods retailer)
Gatwick Airport (airport)
Bank of Scotland (financial services)
Egyptian Tourism Authority (government tourism body)
The Office for National Statistics (government body)
Debenhams (department store chain)
Microsoft (IT software/home entertainment)
Diageo (premium drinks manufacturer)
InterContinental Hotels Group (hotel company)
United Healthcare (health insurance and services)
Hotels.com (hotel booking website)
Primelocation.com (property website)
Sony (electronics manufacturer)
Department of Communities and Local Government (government department)
Round Table Pizza (restaurant chain)
Fiat (auto manufacturer)
Losses in Detail
Monster.com (recruitment website)
B&Q (DIY retailer)
Betfair (online betting exchange)
LVMH (luxury goods group)
Bristol-Myers Squibb (pharmaceutical company)
Nokia (mobile phone manufacturer)
Admiral Group (insurance provider)
Kraft Foods (food manufacturer)
Ace Hardware (hardware retailer)
Mars (snackfoods manufacturer)
Sony Computer Entertainment (consumer electronics)
Newell Rubbermaid (housewares and office products)
Vodafone (telecoms)
Dean Foods (food and beverage company)
White Castle (restaurant chain)
Mars Petcare (petcare products)
Illinois Lottery (state lottery)
Coca-Cola (beverage manufacturer)
Canon (photographic equipment)
Long John Silver's (seafood restaurant chain)
Dr Pepper Snapple Group (beverage company)
Year-to-date account wins and losses ($5m+) reported in the press
Wins | Losses | |
| The Home Office ($10.0m) Microsoft ($.0m) Betfair ($11.0m) Zurich Financial Services ($85.0m) National Football League ($158.0m) T.J. Maxx ($35.0m) Reliant Energy of Texas ($25.0m) Activision Blizzard ($200.0m) GlaxoSmithKline ($26.0m) Gatwick Airport ($8.0m) Modell's ($5.0m) Gatwick Airport ($8.0m) Bank of Scotland ($12.0m) Egyptian Tourism Authority ($50.0m) The Office for National Statistics ($14.0m) Debenhams ($22.0m) Microsoft ($150.0m) Diageo ($14.0m) InterContinental Hotels Group ($80.0m) United Healthcare ($30.0m) Hotels.com ($42.0m) Primelocation.com ($5.0m) Sony ($150.0m) Department of Communities and Local Government ($6.0m) Round Table Pizza ($24.0m) Fiat ($217.0m) | Monster.com ($200.0m) B&Q ($65.0m) Betfair ($11.0m) LVMH ($185.0m) Bristol-Myers Squibb ($420.0m) Nokia ($500.0m) Admiral Group ($10.0m) Kraft Foods ($80.0m) Ace Hardware ($42.0m) Mars ($250.0m) Sony Computer Entertainment ($120.0m) Newell Rubbermaid ($10.0m) Vodafone ($170.0m) Dean Foods ($30.0m) White Castle ($15.0m) Mars Petcare ($21.0m) Illinois Lottery ($18.0m) Coca-Cola ($70.0m) Canon ($74.0m) Long John Silver's ($35.0m) Dr Pepper Snapple Group ($25.0m) |
Wins in Detail
The Home Office (government department)
| Brand/s | Anti-crime, identity theft, violence against women |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | Manning Gottlieb OMD (Omnicom Group) |
| Est Billings | $10m |
Microsoft (IT and software products)
| Brand/s | Office products |
| Country | Multiple |
| Duties | Creative |
| New Agency | JWT (WPP Group) |
| Incumbent Agency | McCann Erickson (Interpublic Group) |
| Est Billings | $0m |
Betfair (online betting exchange)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | CHI & Partners/GroupM (Independent/WPP Group) |
| Incumbent Agency | Maxus (WPP Group) |
| Est Billings | $11m |
Zurich Financial Services (financial services)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Mindshare (WPP Group) |
| Incumbent Agency | ZenithOptimedia (Publicis Groupe) |
| Est Billings | $85m |
National Football League (professional football league)
| Brand/s | All |
| Country | USA |
| Duties | Branding |
| New Agency | Grey (WPP Group) |
| Incumbent Agency | BBDO (Omnicom Group) |
| Est Billings | $158m |
T.J. Maxx (discount retailer)
| Brand/s | All |
| Country | USA |
| Duties | Creative (broadcast) |
| New Agency | Grey (WPP Group) |
| Incumbent Agency | Mullen (Interpublic Group) |
| Est Billings | $35m |
Reliant Energy of Texas (energy company)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Grey West (WPP Group) |
| Incumbent Agency | The Richards Group (Independent) |
| Est Billings | $25m |
Activision Blizzard (videogames manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Mediaedge:cia (WPP Group) |
| Incumbent Agency | Various (Various) |
| Est Billings | $200m |
GlaxoSmithKline (healthcare)
| Brand/s | Tums/Citrucel/Fiber Choice |
| Country | Multiple |
| Duties | Creative |
| New Agency | Grey (WPP Group) |
| Incumbent Agency | Various (Various) |
| Est Billings | $26m |
Gatwick Airport (airport)
| Brand/s | All |
| Country | UK |
| Duties | Creative/media planning and buying |
| New Agency | Naked Communications/Mindshare (Photon Group/WPP Group) |
| Incumbent Agency | Not applicable (Not applicable) |
| Est Billings | $8m |
Modell's (sporting goods retailer)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Berlin Cameron United (WPP Group) |
| Incumbent Agency | In-house (In-house) |
| Est Billings | $5m |
Gatwick Airport (airport)
| Brand/s | All |
| Country | UK |
| Duties | Creative/media planning and buying |
| New Agency | Naked Communications/Mindshare (Photon Group/WPP Group) |
| Incumbent Agency | Not applicable (Not applicable) |
| Est Billings | $8m |
Bank of Scotland (financial services)
| Brand/s | Retail banking |
| Country | UK |
| Duties | Creative |
| New Agency | Rainey Kelly Campbell Roalfe/Y&R (WPP Group) |
| Incumbent Agency | Newhaven (Independent) |
| Est Billings | $12m |
Egyptian Tourism Authority (government tourism body)
| Brand/s | All |
| Country | Multiple |
| Duties | Creative/media planning and buying |
| New Agency | JWT/Mindshare/RMG (WPP Group) |
| Incumbent Agency | DDB/OMD (Omnicom Group) |
| Est Billings | $50m |
The Office for National Statistics (government body)
| Brand/s | 2011 Census |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | Not applicable (Not applicable) |
| Est Billings | $14m |
Debenhams (department store chain)
| Brand/s | All |
| Country | UK |
| Duties | Creative |
| New Agency | JWT (WPP Group) |
| Incumbent Agency | Miles Calcraft Briginshaw Duffy (Cossette Communications Group) |
| Est Billings | $22m |
Microsoft (IT software/home entertainment)
| Brand/s | Online search engine |
| Country | Multiple |
| Duties | Creative |
| New Agency | JWT (WPP Group) |
| Incumbent Agency | Not applicable (Not applicable) |
| Est Billings | $150m |
Diageo (premium drinks manufacturer)
| Brand/s | Ketel One Vodka |
| Country | USA |
| Duties | Creative |
| New Agency | Grey (WPP Group) |
| Incumbent Agency | Wieden + Kennedy (Independent) |
| Est Billings | $14m |
InterContinental Hotels Group (hotel company)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Mindshare (WPP Group) |
| Incumbent Agency | Various (Various) |
| Est Billings | $80m |
United Healthcare (health insurance and services)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Ogilvy & Mather (WPP Group) |
| Incumbent Agency | Deutsch/LA (Interpublic Group) |
| Est Billings | $30m |
Hotels.com (hotel booking website)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Young & Rubicam (WPP Group) |
| Incumbent Agency | TBWA\Chiat\Day (Omnicom Group) |
| Est Billings | $42m |
Primelocation.com (property website)
| Brand/s | All |
| Country | UK |
| Duties | Creative |
| New Agency | RKCR/Y&R (WPP Group) |
| Incumbent Agency | In-house (In-house) |
| Est Billings | $5m |
Sony (electronics manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Mediaedge:cia (WPP Group) |
| Incumbent Agency | Various (Various) |
| Est Billings | $150m |
Department of Communities and Local Government (government department)
| Brand/s | Fire Kills |
| Country | UK |
| Duties | Creative |
| New Agency | RKCR/Y&R (WPP Group) |
| Incumbent Agency | Euro RSCG (Havas) |
| Est Billings | $6m |
Round Table Pizza (restaurant chain)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Young & Rubicam (WPP Group) |
| Incumbent Agency | WongDoody (Independent) |
| Est Billings | $24m |
Fiat (auto manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Various (WPP Group) |
| Incumbent Agency | Starcom (Publicis Groupe) |
| Est Billings | $217m |
Losses in Detail
Monster.com (recruitment website)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | OMD (Omnicom Group) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $200m |
B&Q (DIY retailer)
| Brand/s | All |
| Country | UK |
| Duties | Creative |
| New Agency | McCann Erickson (Interpublic Group) |
| Incumbent Agency | JWT (WPP Group) |
| Est Billings | $65m |
Betfair (online betting exchange)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | CHI & Partners/GroupM (Independent/WPP Group) |
| Incumbent Agency | Maxus (WPP Group) |
| Est Billings | $11m |
LVMH (luxury goods group)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MPG (Havas) |
| Incumbent Agency | MediaCom (WPP Group) |
| Est Billings | $185m |
Bristol-Myers Squibb (pharmaceutical company)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaVest (Publicis Groupe) |
| Incumbent Agency | Mindshare (WPP Group) |
| Est Billings | $420m |
Nokia (mobile phone manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Carat (Aegis Group) |
| Incumbent Agency | MediaCom (WPP Group) |
| Est Billings | $500m |
Admiral Group (insurance provider)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | MPG (Havas) |
| Incumbent Agency | Mindshare (WPP Group) |
| Est Billings | $10m |
Kraft Foods (food manufacturer)
| Brand/s | Oscar Mayer |
| Country | USA |
| Duties | Creative |
| New Agency | mcgarrybowen (Dentsu) |
| Incumbent Agency | Ogilvy & Mather (WPP Group) |
| Est Billings | $80m |
Ace Hardware (hardware retailer)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | GSD&M Idea City (Omnicom Group) |
| Incumbent Agency | Mars Advertising (WPP Group) |
| Est Billings | $42m |
Mars (snackfoods manufacturer)
| Brand/s | Wrigley |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaVest (Publicis Groupe) |
| Incumbent Agency | MediaVest/Mindshare (Publicis Groupe/WPP Group) |
| Est Billings | $250m |
Sony Computer Entertainment (consumer electronics)
| Brand/s | Playstation |
| Country | Global (excl America and Asia) |
| Duties | Media planning and buying |
| New Agency | OMD (Omnicom Group) |
| Incumbent Agency | Mindshare (WPP Group) |
| Est Billings | $120m |
Newell Rubbermaid (housewares and office products)
| Brand/s | Sharpie |
| Country | USA |
| Duties | Creative |
| New Agency | Draftfcb (Interpublic Group) |
| Incumbent Agency | BrandBuzz (WPP Group) |
| Est Billings | $10m |
Vodafone (telecoms)
| Brand/s | All |
| Country | Germany |
| Duties | Brand communications |
| New Agency | Scholz & Friends (Independent) |
| Incumbent Agency | JWT (WPP Group) |
| Est Billings | $170m |
Dean Foods (food and beverage company)
| Brand/s | Silk Soymilk |
| Country | USA |
| Duties | Creative |
| New Agency | Leo Burnett/Seed Strategy (Publicis Groupe/Independent) |
| Incumbent Agency | Berlin Cameron United (WPP Group) |
| Est Billings | $30m |
White Castle (restaurant chain)
| Brand/s | All |
| Country | USA |
| Duties | All |
| New Agency | Zimmerman (Omnicom Group) |
| Incumbent Agency | Team Detroit (WPP Group) |
| Est Billings | $15m |
Mars Petcare (petcare products)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | ZenithOptimedia (Publicis Groupe) |
| Incumbent Agency | MediaCom (WPP Group) |
| Est Billings | $21m |
Illinois Lottery (state lottery)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Energy BBDO (Omnicom Group) |
| Incumbent Agency | JWT (WPP Group) |
| Est Billings | $18m |
Coca-Cola (beverage manufacturer)
| Brand/s | Vitaminwater |
| Country | USA |
| Duties | Creative |
| New Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Incumbent Agency | Berlin Cameron United (WPP Group) |
| Est Billings | $70m |
Canon (photographic equipment)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | PHD (Omnicom Group) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $74m |
Long John Silver's (seafood restaurant chain)
| Brand/s | All |
| Country | USA |
| Duties | Media buying (national) |
| New Agency | Empower MediaMarketing (Independent) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $35m |
Dr Pepper Snapple Group (beverage company)
| Brand/s | Diet Dr Pepper |
| Country | USA |
| Duties | Creative |
| New Agency | Deutsch (Interpublic Group) |
| Incumbent Agency | Young & Rubicam (WPP Group) |
| Est Billings | $25m |
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Agency Business Wins
