Agency Business Wins: WPP Group
Year-to-date account wins and losses ($5m+) reported in the press
Wins in Detail
Playtex Products (infant and feminine care)
Miramax (film company)
Estée Lauder (cosmetics and beauty)
Lifetime Television (broadcast network)
LG Electronics (electronics and communications company)
HomeForm Group (home improvement group)
TUI Travel (travel group)
Time Warner (media group)
Diageo (premium drinks manufacturer)
IPC Media (publishing group)
American Family Insurance (mutual property and casualty insurance)
LVG (driving instructor training)
MiTAC (satnav manufacturer)
Dell (computer manufacturer)
Citizens Bank (financial services)
Motorola (mobile handset manufacturer)
Losses in Detail
Playtex Products (infant and feminine care)
Eli Lilly & Co (pharma company)
Collective Brands (footwear and accessory group)
Cadbury Schweppes (confectionery/beverages manufacturer)
Kraft (grocery and dairy manufacturer)
Nationwide (financial services)
Rank Group (gaming group)
Miller Brewing (brewery)
Avon (cosmetics and healthcare)
Foster's (brewery)
Cadbury Schweppes (food and beverage manufacturer)
Motorola (mobile handset manufacturer)
BT Group (telecoms)
Also see:
Profile of WPP Group
Year-to-date account wins and losses ($5m+) reported in the press
Wins | Losses | |
| Playtex Products ($60.0m) Miramax ($144.0m) Estée Lauder ($400.0m) Lifetime Television ($25.0m) LG Electronics ($16.0m) HomeForm Group ($36.0m) TUI Travel ($40.0m) Time Warner ($250.0m) Diageo ($80.0m) IPC Media ($18.0m) American Family Insurance ($90.0m) LVG ($30.0m) MiTAC ($21.0m) Dell ($1700.0m) Citizens Bank ($18.0m) Motorola ($300.0m) | Playtex Products ($60.0m) Eli Lilly & Co ($250.0m) Collective Brands ($90.0m) Cadbury Schweppes ($35.0m) Kraft ($110.0m) Nationwide ($34.0m) Rank Group ($5.0m) Miller Brewing ($50.0m) Avon ($60.0m) Foster's ($32.0m) Cadbury Schweppes ($140.0m) Motorola ($300.0m) BT Group ($130.0m) |
Wins in Detail
Playtex Products (infant and feminine care)
| Brand/s | Infant and feminine care/Banana Boat |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | Mediaedge:cia (WPP Group) |
| Incumbent Agency | MediaCom (WPP Group) |
| Est Billings | $60m |
Miramax (film company)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying (except newspapers)/digital |
| New Agency | Maxus/Media Storm (WPP Group/Independent) |
| Incumbent Agency | Palisades Media Group (Independent) |
| Est Billings | $144m |
Estée Lauder (cosmetics and beauty)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | M2M/MindShare (Omnicom Group/WPP Group) |
| Incumbent Agency | Multiple (Multiple) |
| Est Billings | $400m |
Lifetime Television (broadcast network)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | Carat (Aegis Group) |
| Est Billings | $25m |
LG Electronics (electronics and communications company)
| Brand/s | All |
| Country | UK |
| Duties | Creative |
| New Agency | RKCR/Y&R (WPP Group) |
| Incumbent Agency | Not reported (Not reported) |
| Est Billings | $16m |
HomeForm Group (home improvement group)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | Brilliant Media (Independent) |
| Est Billings | $36m |
TUI Travel (travel group)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | MPG/Walker Media (Havas/Independent) |
| Est Billings | $40m |
Time Warner (media group)
| Brand/s | New Line Cinema |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | Carat (Aegis Group) |
| Est Billings | $250m |
Diageo (premium drinks manufacturer)
| Brand/s | Baileys |
| Country | Multiple |
| Duties | Creative |
| New Agency | JWT (WPP Group) |
| Incumbent Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Est Billings | $80m |
IPC Media (publishing group)
| Brand/s | Look magazine |
| Country | UK |
| Duties | Creative |
| New Agency | Grey (WPP Group) |
| Incumbent Agency | Hurrell & Dawson (Independent) |
| Est Billings | $18m |
American Family Insurance (mutual property and casualty insurance)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MindShare (WPP Group) |
| Incumbent Agency | Blue Horse Advertising (Independent) |
| Est Billings | $90m |
LVG (driving instructor training)
| Brand/s | The Instructor College/Red Driving School |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | Not reported (Not reported) |
| Est Billings | $30m |
MiTAC (satnav manufacturer)
| Brand/s | Navman/Mio |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | ZenithOptimedia (Publicis Groupe) |
| Est Billings | $21m |
Dell (computer manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | Multiple (Multiple) |
| Est Billings | $1700m |
Citizens Bank (financial services)
| Brand/s | All |
| Country | US |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | MPG (Havas) |
| Est Billings | $18m |
Motorola (mobile handset manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Creative/direct marketing/digital |
| New Agency | Ogilvy (WPP Group) |
| Incumbent Agency | AMV.BBDO/Profero/RMG Connect (Omnicom Group/Independent/WPP Group) |
| Est Billings | $300m |
Losses in Detail
Playtex Products (infant and feminine care)
| Brand/s | Infant and feminine care/Banana Boat |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | Mediaedge:cia (WPP Group) |
| Incumbent Agency | MediaCom (WPP Group) |
| Est Billings | $60m |
Eli Lilly & Co (pharma company)
| Brand/s | Cialis/Evista/Humalog/Effient/Byetta |
| Country | USA |
| Duties | Media planning |
| New Agency | OMD (Omnicom Group) |
| Incumbent Agency | MediaCom (WPP Group) |
| Est Billings | $250m |
Collective Brands (footwear and accessory group)
| Brand/s | Payless ShoeSource/Stride Rite |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Optimedia (Publicis Groupe) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $90m |
Cadbury Schweppes (confectionery/beverages manufacturer)
| Brand/s | Dr Pepper |
| Country | USA |
| Duties | Creative |
| New Agency | Deutsch (Interpublic Group) |
| Incumbent Agency | Young & Rubicam (WPP Group) |
| Est Billings | $35m |
Kraft (grocery and dairy manufacturer)
| Brand/s | All |
| Country | China |
| Duties | Media planning and buying |
| New Agency | Aegis Media (Aegis) |
| Incumbent Agency | MindShare (WPP Group) |
| Est Billings | $110m |
Nationwide (financial services)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | Media Planning Group (Havas) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $34m |
Rank Group (gaming group)
| Brand/s | Grosvenor Casinos |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | BLM Clilverd (Havas) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $5m |
Miller Brewing (brewery)
| Brand/s | Miller Chill |
| Country | USA |
| Duties | Creative |
| New Agency | Saatchi & Saatchi (Publicis Groupe) |
| Incumbent Agency | Y&R (WPP Group) |
| Est Billings | $50m |
Avon (cosmetics and healthcare)
| Brand/s | Fragrances |
| Country | Multiple |
| Duties | Creative/strategic development |
| New Agency | Kirshenbaum Bond & Partners (MDC Partners) |
| Incumbent Agency | SoHo Square (WPP Group) |
| Est Billings | $60m |
Foster's (brewery)
| Brand/s | Victoria Bitter |
| Country | Australia |
| Duties | Creative |
| New Agency | Droga5 (Independent) |
| Incumbent Agency | George Patterson Y&R (WPP Group) |
| Est Billings | $32m |
Cadbury Schweppes (food and beverage manufacturer)
| Brand/s | Beverages |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | Initiative (Interpublic Group) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $140m |
Motorola (mobile handset manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Creative/direct marketing/digital |
| New Agency | Ogilvy (WPP Group) |
| Incumbent Agency | AMV.BBDO/Profero/RMG Connect (Omnicom Group/Independent/WPP Group) |
| Est Billings | $300m |
BT Group (telecoms)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning |
| New Agency | Starcom (Publicis Groupe) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $130m |
Also see:
Profile of WPP Group
Agency Business Wins
