Agency Business Wins: Publicis Groupe
Year-to-date account wins and losses ($5m+) reported in the press
Wins in Detail
Schering-Plough (pharma company)
Miller (brewery)
Collective Brands (footwear and accessory group)
Bank of America (financial services)
Miller Brewing (brewery)
Warner Music (record company)
Slendertone (body toning technology)
Sepracor (pharmaceuticals)
O2 (telecoms)
L'Oréal (cosmetics and beauty products)
BT Group (telecoms)
Losses in Detail
Hewlett-Packard (IT & technology company)
Diageo (premium drinks manufacturer)
Discovery Networks UK (broadcast network)
MiTAC (satnav manufacturer)
Sony Ericsson (mobile handset manufacturer)
Also see:
Profile of Publicis Groupe
Year-to-date account wins and losses ($5m+) reported in the press
Wins | Losses | |
| Schering-Plough ($226.0m) Miller ($70.0m) Collective Brands ($90.0m) Bank of America ($234.0m) Miller Brewing ($50.0m) Warner Music ($13.0m) Slendertone ($20.0m) Sepracor ($300.0m) O2 ($48.0m) L'Oréal ($700.0m) BT Group ($130.0m) | Hewlett-Packard ($200.0m) Diageo ($80.0m) Discovery Networks UK ($8.0m) MiTAC ($21.0m) Sony Ericsson ($160.0m) |
Wins in Detail
Schering-Plough (pharma company)
| Brand/s | Global prescription brands |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaVest (Publicis Groupe) |
| Incumbent Agency | OMD (Omnicom Group) |
| Est Billings | $226m |
Miller (brewery)
| Brand/s | Miller Genuine Draft |
| Country | Multiple |
| Duties | Creative |
| New Agency | Leo Burnett/Arc (Publicis Groupe) |
| Incumbent Agency | Mother (Independent) |
| Est Billings | $70m |
Collective Brands (footwear and accessory group)
| Brand/s | Payless ShoeSource/Stride Rite |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Optimedia (Publicis Groupe) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $90m |
Bank of America (financial services)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | Starcom (Publicis Groupe) |
| Incumbent Agency | Prometheus (Omnicom Group) |
| Est Billings | $234m |
Miller Brewing (brewery)
| Brand/s | Miller Chill |
| Country | USA |
| Duties | Creative |
| New Agency | Saatchi & Saatchi (Publicis Groupe) |
| Incumbent Agency | Y&R (WPP Group) |
| Est Billings | $50m |
Warner Music (record company)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | ZenithOptimedia/MediaMix (Publicis Groupe/Not reported) |
| Incumbent Agency | PHD (Omnicom Group) |
| Est Billings | $13m |
Slendertone (body toning technology)
| Brand/s | All |
| Country | UK |
| Duties | Creative |
| New Agency | Publicis (Publicis Groupe) |
| Incumbent Agency | Not applicable (Not applicable) |
| Est Billings | $20m |
Sepracor (pharmaceuticals)
| Brand/s | Lunesta |
| Country | USA |
| Duties | Creative |
| New Agency | Kaplan Thaler Group (Publicis Groupe) |
| Incumbent Agency | McCann Humancare (Interpublic Group) |
| Est Billings | $300m |
O2 (telecoms)
| Brand/s | All |
| Country | UK |
| Duties | Online planning and buying |
| New Agency | ZenithOptimedia (Publicis Groupe) |
| Incumbent Agency | Media Republic (Omnicom Group) |
| Est Billings | $48m |
L'Oréal (cosmetics and beauty products)
| Brand/s | All |
| Country | France |
| Duties | Media planning and buying |
| New Agency | ZenithOptimedia (Publicis Groupe) |
| Incumbent Agency | Not applicable (Not applicable) |
| Est Billings | $700m |
BT Group (telecoms)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning |
| New Agency | Starcom (Publicis Groupe) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $130m |
Losses in Detail
Hewlett-Packard (IT & technology company)
| Brand/s | Imaging and printing |
| Country | Multiple (except US) |
| Duties | Creative |
| New Agency | BBDO (Omnicom Group) |
| Incumbent Agency | Publicis (Publicis Groupe) |
| Est Billings | $200m |
Diageo (premium drinks manufacturer)
| Brand/s | Baileys |
| Country | Multiple |
| Duties | Creative |
| New Agency | JWT (WPP Group) |
| Incumbent Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Est Billings | $80m |
Discovery Networks UK (broadcast network)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | Vizeum (Aegis) |
| Incumbent Agency | Starcom (Publicis Groupe) |
| Est Billings | $8m |
MiTAC (satnav manufacturer)
| Brand/s | Navman/Mio |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | MediaCom (WPP Group) |
| Incumbent Agency | ZenithOptimedia (Publicis Groupe) |
| Est Billings | $21m |
Sony Ericsson (mobile handset manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Creative |
| New Agency | McCann Erickson (Interpublic Group) |
| Incumbent Agency | Saatchi & Saatchi (Publicis Groupe) |
| Est Billings | $160m |
Also see:
Profile of Publicis Groupe
Agency Business Wins
