Agency Business Wins: Publicis Groupe
Year-to-date account wins and losses ($5m+) reported in the press
Wins in Detail
Wendy's (restaurant chain)
Littlewoods (retail chain)
Bristol-Myers Squibb (pharmaceutical company)
Crown Imports (beer importer and distributor)
118 118 (directory services)
RSA (financial services)
Yoplait (dairy products)
Pernod Ricard (alcoholic beverages)
TGI Friday's (restaurant chain)
Unilever (consumer goods manufacturer)
Mars (snackfoods manufacturer)
Hewlett Packard (computer manufacturer)
MillerCoors (brewers)
eBay (online auction service)
Kaiser Permanente (health insurance)
Dean Foods (food and beverage company)
BlackBerry (mobile phone manufacturer)
Mars Petcare (petcare products)
Comcast (cable network)
CNAMTS (national health insurance agency)
Coca-Cola (soft drinks manufacturer)
General Mills (food manufacturer)
Carrefour (grocery retail chain)
Procter & Gamble (consumer goods manufacturer)
Coca-Cola (beverage manufacturer)
Jenny Craig (weight management foods and services)
Capital One (financial services provider)
Losses in Detail
Zurich Financial Services (financial services)
Unilever (consumer goods manufacturer)
COI (government communications)
Mars (snackfoods manufacturer)
Delta Air Lines (airline)
MillerCoors (brewers)
Sun Products (detergent brands)
Pinnacle Foods (food manufacturer)
Philips Electronics (electronics manufacturer)
Aussie Home Loans (financial services)
Hewlett-Packard (computer manufacturer)
General Mills (food manufacturer)
Procter & Gamble (consumer goods manufacturer)
Denny's (restaurant chain)
Burger King (restaurant chain)
Capital One (financial services provider)
NBC Universal Television Group (media group)
Fiat (auto manufacturer)
Year-to-date account wins and losses ($5m+) reported in the press
Wins | Losses | |
| Wendy's ($275.0m) Littlewoods ($19.0m) Bristol-Myers Squibb ($420.0m) Crown Imports ($10.0m) 118 118 ($23.0m) RSA ($80.0m) Yoplait ($12.0m) Pernod Ricard ($35.0m) TGI Friday's ($90.0m) Unilever ($1000.0m) Mars ($250.0m) Hewlett Packard ($150.0m) MillerCoors ($22.0m) eBay ($32.0m) Kaiser Permanente ($10.0m) Dean Foods ($30.0m) BlackBerry ($7.0m) Mars Petcare ($21.0m) Comcast ($250.0m) CNAMTS ($25.0m) Coca-Cola ($25.0m) General Mills ($20.0m) Carrefour ($1000.0m) Procter & Gamble ($250.0m) Coca-Cola ($70.0m) Jenny Craig ($70.0m) Capital One ($10.0m) | Zurich Financial Services ($85.0m) Unilever ($1000.0m) COI ($13.0m) Mars ($250.0m) Delta Air Lines ($70.0m) MillerCoors ($140.0m) Sun Products ($20.0m) Pinnacle Foods ($7.0m) Philips Electronics ($15.0m) Aussie Home Loans ($10.0m) Hewlett-Packard ($320.0m) General Mills ($20.0m) Procter & Gamble ($250.0m) Denny's ($63.0m) Burger King ($30.0m) Capital One ($10.0m) NBC Universal Television Group ($35.0m) Fiat ($217.0m) |
Wins in Detail
Wendy's (restaurant chain)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | The Kaplan Thaler Group (Publicis Groupe) |
| Incumbent Agency | Kirshenbaum Bond + Partners (MDC Partners) |
| Est Billings | $275m |
Littlewoods (retail chain)
| Brand/s | All |
| Country | UK |
| Duties | Creative |
| New Agency | Leo Burnett (Publicis Groupe) |
| Incumbent Agency | WCRS (Engine Group) |
| Est Billings | $19m |
Bristol-Myers Squibb (pharmaceutical company)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaVest (Publicis Groupe) |
| Incumbent Agency | Mindshare (WPP Group) |
| Est Billings | $420m |
Crown Imports (beer importer and distributor)
| Brand/s | Corona Light |
| Country | USA |
| Duties | Creative |
| New Agency | Publicis (Publicis Groupe) |
| Incumbent Agency | Cramer-Krasselt (Independent) |
| Est Billings | $10m |
118 118 (directory services)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | ZenithOptimedia (Publicis Groupe) |
| Incumbent Agency | OMD/BLM Quantum (Omnicom Group/Havas) |
| Est Billings | $23m |
RSA (financial services)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Starcom (Publicis Groupe) |
| Incumbent Agency | Universal McCann (Interpublic Group) |
| Est Billings | $80m |
Yoplait (dairy products)
| Brand/s | Yoghurt range |
| Country | USA |
| Duties | Creative |
| New Agency | Publicis (Publicis Groupe) |
| Incumbent Agency | McCann Erickson (Interpublic Group) |
| Est Billings | $12m |
Pernod Ricard (alcoholic beverages)
| Brand/s | Malibu |
| Country | Multiple |
| Duties | Creative |
| New Agency | Publicis (Publicis Groupe) |
| Incumbent Agency | Droga5 (Independent) |
| Est Billings | $35m |
TGI Friday's (restaurant chain)
| Brand/s | All |
| Country | USA |
| Duties | Creative/media planning and buying |
| New Agency | Publicis/Digitas/Spark (Publicis Groupe) |
| Incumbent Agency | Deutsch/LA (Interpublic Group) |
| Est Billings | $90m |
Unilever (consumer goods manufacturer)
| Brand/s | Surf |
| Country | Multiple |
| Duties | Creative |
| New Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Incumbent Agency | Bartle Bogle Hegarty/Lowe (Publicis Groupe/Interpublic Group) |
| Est Billings | $1000m |
Mars (snackfoods manufacturer)
| Brand/s | Wrigley |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaVest (Publicis Groupe) |
| Incumbent Agency | MediaVest/Mindshare (Publicis Groupe/WPP Group) |
| Est Billings | $250m |
Hewlett Packard (computer manufacturer)
| Brand/s | Personal computers |
| Country | Various |
| Duties | Creative/digital |
| New Agency | Saatchi & Saatchi/Publicis Modem (Publicis Groupe) |
| Incumbent Agency | Various (Various) |
| Est Billings | $150m |
MillerCoors (brewers)
| Brand/s | Miller Genuine Draft/MGD 64/Keystone |
| Country | USA |
| Duties | Creative |
| New Agency | Saatchi & Saatchi (Publicis Groupe) |
| Incumbent Agency | Various (Various) |
| Est Billings | $22m |
eBay (online auction service)
| Brand/s | All |
| Country | Multiple |
| Duties | Creative |
| New Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Incumbent Agency | Various (Various) |
| Est Billings | $32m |
Kaiser Permanente (health insurance)
| Brand/s | All |
| Country | USA |
| Duties | Direct marketing/digital creative |
| New Agency | Digitas (Publicis Groupe) |
| Incumbent Agency | Various (Various) |
| Est Billings | $10m |
Dean Foods (food and beverage company)
| Brand/s | Silk Soymilk |
| Country | USA |
| Duties | Creative |
| New Agency | Leo Burnett/Seed Strategy (Publicis Groupe/Independent) |
| Incumbent Agency | Berlin Cameron United (WPP Group) |
| Est Billings | $30m |
BlackBerry (mobile phone manufacturer)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | Starcom MediaVest (Publicis Groupe) |
| Incumbent Agency | Manning Gottlieb OMD (Omnicom Group) |
| Est Billings | $7m |
Mars Petcare (petcare products)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | ZenithOptimedia (Publicis Groupe) |
| Incumbent Agency | MediaCom (WPP Group) |
| Est Billings | $21m |
Comcast (cable network)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaVest USA (Publicis Groupe) |
| Incumbent Agency | Not reported (Not reported) |
| Est Billings | $250m |
CNAMTS (national health insurance agency)
| Brand/s | All |
| Country | France |
| Duties | Media planning and buying |
| New Agency | Starcom MediaVest (Publicis Groupe) |
| Incumbent Agency | Carat (Aegis Group) |
| Est Billings | $25m |
Coca-Cola (soft drinks manufacturer)
| Brand/s | Sprite |
| Country | USA |
| Duties | Creative |
| New Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Incumbent Agency | Crispin Porter + Bogusky (MDC Partners) |
| Est Billings | $25m |
General Mills (food manufacturer)
| Brand/s | Totino |
| Country | USA |
| Duties | Creative |
| New Agency | Fallon (Publicis Groupe) |
| Incumbent Agency | Saatchi & Saatchi (Publicis Groupe) |
| Est Billings | $20m |
Carrefour (grocery retail chain)
| Brand/s | All |
| Country | Multiple |
| Duties | Creative |
| New Agency | TBC (Publicis Groupe) |
| Incumbent Agency | Various (Various) |
| Est Billings | $1000m |
Procter & Gamble (consumer goods manufacturer)
| Brand/s | Crest |
| Country | USA |
| Duties | Creative |
| New Agency | Publicis (Publicis Groupe) |
| Incumbent Agency | Saatchi & Saatchi (Publicis Groupe) |
| Est Billings | $250m |
Coca-Cola (beverage manufacturer)
| Brand/s | Vitaminwater |
| Country | USA |
| Duties | Creative |
| New Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Incumbent Agency | Berlin Cameron United (WPP Group) |
| Est Billings | $70m |
Jenny Craig (weight management foods and services)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | Zenith Media (Publicis Groupe) |
| Incumbent Agency | Carat (Aegis Group) |
| Est Billings | $70m |
Capital One (financial services provider)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying (digital) |
| New Agency | Zed (Publicis Groupe) |
| Incumbent Agency | MediaVest (Publicis Groupe) |
| Est Billings | $10m |
Losses in Detail
Zurich Financial Services (financial services)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Mindshare (WPP Group) |
| Incumbent Agency | ZenithOptimedia (Publicis Groupe) |
| Est Billings | $85m |
Unilever (consumer goods manufacturer)
| Brand/s | Surf |
| Country | Multiple |
| Duties | Creative |
| New Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Incumbent Agency | Bartle Bogle Hegarty/Lowe (Publicis Groupe/Interpublic Group) |
| Est Billings | $1000m |
COI (government communications)
| Brand/s | Act on CO2 |
| Country | UK |
| Duties | Communications planning |
| New Agency | PHD (Omnicom Group) |
| Incumbent Agency | Mindshare (Publicis Groupe) |
| Est Billings | $13m |
Mars (snackfoods manufacturer)
| Brand/s | Wrigley |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MediaVest (Publicis Groupe) |
| Incumbent Agency | MediaVest/Mindshare (Publicis Groupe/WPP Group) |
| Est Billings | $250m |
Delta Air Lines (airline)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Wieden & Kennedy (Independent) |
| Incumbent Agency | Digitas (Publicis Groupe) |
| Est Billings | $70m |
MillerCoors (brewers)
| Brand/s | Miller Lite |
| Country | USA |
| Duties | Creative |
| New Agency | DraftFCB (Interpublic Group) |
| Incumbent Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Est Billings | $140m |
Sun Products (detergent brands)
| Brand/s | Wisk |
| Country | USA |
| Duties | Creative |
| New Agency | Lowe (Interpublic Group) |
| Incumbent Agency | Bartle Bogle Hegarty (Publicis Groupe) |
| Est Billings | $20m |
Pinnacle Foods (food manufacturer)
| Brand/s | Vlasic |
| Country | USA |
| Duties | Creative |
| New Agency | Merkley + Partners (Omnicom Group) |
| Incumbent Agency | Publicis & Hal Riney (Publicis Groupe) |
| Est Billings | $7m |
Philips Electronics (electronics manufacturer)
| Brand/s | Healthcare/lighting/consumer lifestyle |
| Country | Multiple |
| Duties | PR |
| New Agency | One Voice (Omnicom Group) |
| Incumbent Agency | MS&L Worldwide (Publicis Groupe) |
| Est Billings | $15m |
Aussie Home Loans (financial services)
| Brand/s | All |
| Country | Australia |
| Duties | Creative |
| New Agency | Lowe (Interpublic Group) |
| Incumbent Agency | Saatchi and Saatchi (Publicis Groupe) |
| Est Billings | $10m |
Hewlett-Packard (computer manufacturer)
| Brand/s | Corporate/Personal Systems Group/Image and Printing Group |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Omnicom Media Group (Omnicom Group) |
| Incumbent Agency | ZenithOptimedia (Publicis Groupe) |
| Est Billings | $320m |
General Mills (food manufacturer)
| Brand/s | Totino |
| Country | USA |
| Duties | Creative |
| New Agency | Fallon (Publicis Groupe) |
| Incumbent Agency | Saatchi & Saatchi (Publicis Groupe) |
| Est Billings | $20m |
Procter & Gamble (consumer goods manufacturer)
| Brand/s | Crest |
| Country | USA |
| Duties | Creative |
| New Agency | Publicis (Publicis Groupe) |
| Incumbent Agency | Saatchi & Saatchi (Publicis Groupe) |
| Est Billings | $250m |
Denny's (restaurant chain)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Goodby, Silverstein & Partners (Omnicom Group) |
| Incumbent Agency | Publicis Mid America (Publicis Groupe) |
| Est Billings | $63m |
Burger King (restaurant chain)
| Brand/s | All |
| Country | USA |
| Duties | Hispanic advertising |
| New Agency | LatinWorks (Omnicom Group) |
| Incumbent Agency | Bromley Communications (Publicis Groupe) |
| Est Billings | $30m |
Capital One (financial services provider)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying (digital) |
| New Agency | Zed (Publicis Groupe) |
| Incumbent Agency | MediaVest (Publicis Groupe) |
| Est Billings | $10m |
NBC Universal Television Group (media group)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying (digital) |
| New Agency | Ignited (Independent) |
| Incumbent Agency | Spark (Publicis Groupe) |
| Est Billings | $35m |
Fiat (auto manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | Various (WPP Group) |
| Incumbent Agency | Starcom (Publicis Groupe) |
| Est Billings | $217m |
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Agency Business Wins
