Sponsored by BusinessWeek
Agency Business Wins: Omnicom Group
Year-to-date account wins and losses ($5m+) reported in the press
Omnicom Group


Wins
(Year to Date)

 

Losses
(Year to Date)

Pizza Hut ($26.0m)
L.L.Bean ($30.0m)
Eli Lilly & Co ($250.0m)
Sprint Nextel ($35.0m)
Estée Lauder ($400.0m)
Intel ($300.0m)
Hewlett-Packard ($200.0m)
PepsiCo ($30.0m)
PepsiCo ($180.0m)
New Balance ($55.0m)
AA ($66.0m)
Ruth's Chris Steak House ($5.0m)
The Pep Boys ($85.0m)
Cigna Corp ($20.0m)
Harrah's Entertainment ($50.0m)
Anheuser-Busch ($35.0m)
Vestas ($20.0m)
Kaupthing Group ($10.0m)
Warner Brothers Entertainment ($8.0m)
PepsiCo ($70.0m)
Florida Department of Health ($17.0m)
AT&T ($40.0m)
Integrated Beverage Group ($20.0m)		 Schering-Plough ($226.0m)
PepsiCo ($30.0m)
PepsiCo ($180.0m)
Bank of America ($234.0m)
Match.com ($16.0m)
Cigna Corp ($20.0m)
JCPenney ($40.0m)
Harrah's Entertainment ($50.0m)
Warner Music ($13.0m)
Warner Brothers Entertainment ($8.0m)
PepsiCo ($70.0m)
Virgin Money ($24.0m)
O2 ($48.0m)
Motorola ($300.0m)


Wins in Detail

Pizza Hut (restaurant chain)
Brand/sAll
CountryUK
DutiesCreative
New AgencyAMV.BBDO (Omnicom Group)
Incumbent AgencyWieden & Kennedy (Independent)
Est Billings$26m


L.L.Bean (outdoor clothing and footwear retailer)
Brand/sAll
CountryUSA
DutiesCreative
New AgencyGSD&M Idea City (Omnicom Group)
Incumbent AgencyMultiple (Multiple)
Est Billings$30m


Eli Lilly & Co (pharma company)
Brand/sCialis/Evista/Humalog/Effient/Byetta
CountryUSA
DutiesMedia planning
New AgencyOMD (Omnicom Group)
Incumbent AgencyMediaCom (WPP Group)
Est Billings$250m


Sprint Nextel (telecoms company)
Brand/sBoost Mobile
CountryUSA
DutiesCreative
New Agency180 LA (Omnicom Group)
Incumbent AgencyAttik (Independent)
Est Billings$35m


Estée Lauder (cosmetics and beauty)
Brand/sAll
CountryMultiple
DutiesMedia planning and buying
New AgencyM2M/MindShare (Omnicom Group/WPP Group)
Incumbent AgencyMultiple (Multiple)
Est Billings$400m


Intel (computing products)
Brand/sAll
CountryMultiple
DutiesMedia planning and buying
New AgencyOMD (Omnicom Group)
Incumbent AgencyUniversal McCann (Interpublic Group)
Est Billings$300m


Hewlett-Packard (IT & technology company)
Brand/sImaging and printing
CountryMultiple (except US)
DutiesCreative
New AgencyBBDO (Omnicom Group)
Incumbent AgencyPublicis (Publicis Groupe)
Est Billings$200m


PepsiCo (soft drinks manufacturer)
Brand/sTropicana
CountryUSA
DutiesCreative
New AgencyArnell Group (Omnicom Group)
Incumbent AgencyElement 79 (Omnicom Group)
Est Billings$30m


PepsiCo (soft drinks manufacturer)
Brand/sGatorade
CountryUSA
DutiesCreative
New AgencyTBWA\Chiat\Day (Omnicom Group)
Incumbent AgencyElement 79 (Omnicom Group)
Est Billings$180m


New Balance (footwear manufacturer)
Brand/sAll
CountryMultiple
DutiesMedia planning and buying
New AgencyPHD (Omnicom Group)
Incumbent AgencyMultiple (Multiple)
Est Billings$55m


AA (break down insurance)
Brand/sAll
CountryUK
DutiesCreative
New AgencyMaher Bird Associates (Omnicom Group)
Incumbent AgencyDelaney Lund Knox Warren/Rapier (Creston/Independent)
Est Billings$66m


Ruth's Chris Steak House (restaurant chain)
Brand/sAll
CountryUSA
DutiesCreative
New AgencyMerkley + Partners (Omnicom Group)
Incumbent AgencyPeter A. Mayer Advertising (Independent)
Est Billings$5m


The Pep Boys (automotive chain)
Brand/sAll
CountryUSA
DutiesCreative
New AgencyZimmerman Advertising (Omnicom Group)
Incumbent AgencyNot applicable (Not applicable)
Est Billings$85m


Cigna Corp (health maintenance)
Brand/sAll
CountryUSA
DutiesAll
New AgencyDoremus (Omnicom Group)
Incumbent AgencyDDB (Creative); media agency not reported (Omnicom Group)
Est Billings$20m


Harrah's Entertainment (casinos and holiday resorts)
Brand/sAll
CountryUSA
DutiesCreative/media buying
New AgencyBBDO West/PHD West (Omnicom Group)
Incumbent AgencyTracyLocke (Omnicom Group)
Est Billings$50m


Anheuser-Busch (brewing company)
Brand/sBud Light Lime
CountryUSA
DutiesCreative
New AgencyDDB (Omnicom Group)
Incumbent AgencyNot reported (Not reported)
Est Billings$35m


Vestas (wind energy company)
Brand/sAll
CountryMultiple
DutiesMedia planning and buying
New AgencyPHD (Omnicom Group)
Incumbent AgencyNot applicable (Not applicable)
Est Billings$20m


Kaupthing Group (financial services)
Brand/sKaupthing Edge
CountryUK
DutiesCreative/media planning and buying
New AgencyNaked Communications/M2M (Independent/Omnicom Group)
Incumbent AgencyNot applicable (Not applicable)
Est Billings$10m


Warner Brothers Entertainment (movie studio)
Brand/sHome entertainment
CountryUK
DutiesMedia planning and buying
New AgencyPHD (Omnicom Group)
Incumbent AgencyManning Gottlieb OMD (Omnicom Group)
Est Billings$8m


PepsiCo (drinks manufacturer)
Brand/sPropel
CountryUSA
DutiesCreative
New AgencyGoodby, Silverstein & Partners (Omnicom Group)
Incumbent AgencyElement 79 (Omnicom Group)
Est Billings$70m


Florida Department of Health (state government department)
Brand/sTobacco prevention
CountryUSA
DutiesAll
New AgencyZimmerman Agency (Omnicom Group)
Incumbent AgencyNot reported (Not reported)
Est Billings$17m


AT&T (online/telecoms)
Brand/sAT&T 411/1-800-Yellowpages
CountryUS
DutiesCreative
New AgencyIdea City (Omnicom Group)
Incumbent AgencyNot applicable (Not applicable)
Est Billings$40m


Integrated Beverage Group (sports drinks manufacturer)
Brand/sAll
CountryUS
DutiesCreative
New AgencyZimmerman Advertising (Omnicom Group)
Incumbent AgencyNot applicable (Not applicable)
Est Billings$20m





Losses in Detail

Schering-Plough (pharma company)
Brand/sGlobal prescription brands
CountryUSA
DutiesMedia planning and buying
New AgencyMediaVest (Publicis Groupe)
Incumbent AgencyOMD (Omnicom Group)
Est Billings$226m


PepsiCo (soft drinks manufacturer)
Brand/sTropicana
CountryUSA
DutiesCreative
New AgencyArnell Group (Omnicom Group)
Incumbent AgencyElement 79 (Omnicom Group)
Est Billings$30m


PepsiCo (soft drinks manufacturer)
Brand/sGatorade
CountryUSA
DutiesCreative
New AgencyTBWA\Chiat\Day (Omnicom Group)
Incumbent AgencyElement 79 (Omnicom Group)
Est Billings$180m


Bank of America (financial services)
Brand/sAll
CountryUSA
DutiesMedia planning and buying
New AgencyStarcom (Publicis Groupe)
Incumbent AgencyPrometheus (Omnicom Group)
Est Billings$234m


Match.com (online dating service)
Brand/sAll
CountryUK
DutiesMedia planning and buying
New AgencyInitiative (Interpublic Group)
Incumbent AgencyM2M (Omnicom Group)
Est Billings$16m


Cigna Corp (health maintenance)
Brand/sAll
CountryUSA
DutiesAll
New AgencyDoremus (Omnicom Group)
Incumbent AgencyDDB (Creative); media agency not reported (Omnicom Group)
Est Billings$20m


JCPenney (department store chain)
Brand/sAll
CountryUSA
DutiesHispanic advertising
New AgencyVidal Partnership (Independent)
Incumbent AgencyDieste Harmel & Partners (Omnicom Group)
Est Billings$40m


Harrah's Entertainment (casinos and holiday resorts)
Brand/sAll
CountryUSA
DutiesCreative/media buying
New AgencyBBDO West/PHD West (Omnicom Group)
Incumbent AgencyTracyLocke (Omnicom Group)
Est Billings$50m


Warner Music (record company)
Brand/sAll
CountryUK
DutiesMedia planning and buying
New AgencyZenithOptimedia/MediaMix (Publicis Groupe/Not reported)
Incumbent AgencyPHD (Omnicom Group)
Est Billings$13m


Warner Brothers Entertainment (movie studio)
Brand/sHome entertainment
CountryUK
DutiesMedia planning and buying
New AgencyPHD (Omnicom Group)
Incumbent AgencyManning Gottlieb OMD (Omnicom Group)
Est Billings$8m


PepsiCo (drinks manufacturer)
Brand/sPropel
CountryUSA
DutiesCreative
New AgencyGoodby, Silverstein & Partners (Omnicom Group)
Incumbent AgencyElement 79 (Omnicom Group)
Est Billings$70m


Virgin Money (financial services)
Brand/sAll
CountryUK
DutiesMedia planning and buying
New AgencyCHI & Partners (Independent)
Incumbent AgencyManning Gottlieb OMD (Omnicom Group)
Est Billings$24m


O2 (telecoms)
Brand/sAll
CountryUK
DutiesOnline planning and buying
New AgencyZenithOptimedia (Publicis Groupe)
Incumbent AgencyMedia Republic (Omnicom Group)
Est Billings$48m


Motorola (mobile handset manufacturer)
Brand/sAll
CountryMultiple
DutiesCreative/direct marketing/digital
New AgencyOgilvy (WPP Group)
Incumbent AgencyAMV.BBDO/Profero/RMG Connect (Omnicom Group/Independent/WPP Group)
Est Billings$300m





Also see:
Profile of Omnicom Group



WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData