Agency Business Wins: Interpublic Group
Year-to-date account wins and losses ($5m+) reported in the press
Wins in Detail
Unilever (consumer goods)
Cadbury Schweppes (confectionery/beverages manufacturer)
Match.com (online dating service)
Aruba Tourism Authority (tourism promotion body)
Kia (car manufacturer)
Staples (office supplies)
Cadbury Schweppes (food and beverage manufacturer)
Unilever (consumer goods)
Sony Ericsson (mobile handset manufacturer)
Hyundai Kia (automotive group)
Losses in Detail
Intel (computing products)
Hästens Sängar (bed manufacturer)
Adams Respiratory Therapeutics (pharmaceutical company)
Aruba Tourism Authority (tourism promotion body)
Telegraph Media Group (publishing group)
Lending Tree (online lending exchange)
Sepracor (pharmaceuticals)
Unilever (consumer goods)
Also see:
Profile of Interpublic Group
Year-to-date account wins and losses ($5m+) reported in the press
Wins | Losses | |
| Unilever ($60.0m) Cadbury Schweppes ($35.0m) Match.com ($16.0m) Aruba Tourism Authority ($10.0m) Kia ($160.0m) Staples ($6.0m) Cadbury Schweppes ($140.0m) Unilever ($208.0m) Sony Ericsson ($160.0m) Hyundai Kia ($800.0m) | Intel ($300.0m) Hästens Sängar ($10.0m) Adams Respiratory Therapeutics ($85.0m) Aruba Tourism Authority ($10.0m) Telegraph Media Group ($16.0m) Lending Tree ($226.0m) Sepracor ($300.0m) Unilever ($208.0m) |
Wins in Detail
Unilever (consumer goods)
| Brand/s | Knorr |
| Country | Multiple |
| Duties | Creative |
| New Agency | Lowe (Interpublic Group) |
| Incumbent Agency | Not reported (Not reported) |
| Est Billings | $60m |
Cadbury Schweppes (confectionery/beverages manufacturer)
| Brand/s | Dr Pepper |
| Country | USA |
| Duties | Creative |
| New Agency | Deutsch (Interpublic Group) |
| Incumbent Agency | Young & Rubicam (WPP Group) |
| Est Billings | $35m |
Match.com (online dating service)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | Initiative (Interpublic Group) |
| Incumbent Agency | M2M (Omnicom Group) |
| Est Billings | $16m |
Aruba Tourism Authority (tourism promotion body)
| Brand/s | All |
| Country | USA/Canada |
| Duties | Creative |
| New Agency | Lowe (Interpublic Group) |
| Incumbent Agency | Fitzgerald + Co (Interpublic Group) |
| Est Billings | $10m |
Kia (car manufacturer)
| Brand/s | C’eed |
| Country | Multiple |
| Duties | Creative |
| New Agency | Lowe Stratéus (Interpublic Group) |
| Incumbent Agency | Multiple (Multiple) |
| Est Billings | $160m |
Staples (office supplies)
| Brand/s | All |
| Country | UK |
| Duties | Creative |
| New Agency | McCann Erickson (Interpublic Group) |
| Incumbent Agency | Euro RSCG (Havas) |
| Est Billings | $6m |
Cadbury Schweppes (food and beverage manufacturer)
| Brand/s | Beverages |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | Initiative (Interpublic Group) |
| Incumbent Agency | Mediaedge:cia (WPP Group) |
| Est Billings | $140m |
Unilever (consumer goods)
| Brand/s | Magnum |
| Country | Multiple |
| Duties | Creative |
| New Agency | Lowe (Interpublic Group) |
| Incumbent Agency | McCann Erickson (Interpublic Group) |
| Est Billings | $208m |
Sony Ericsson (mobile handset manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Creative |
| New Agency | McCann Erickson (Interpublic Group) |
| Incumbent Agency | Saatchi & Saatchi (Publicis Groupe) |
| Est Billings | $160m |
Hyundai Kia (automotive group)
| Brand/s | All |
| Country | US |
| Duties | Media planning and buying |
| New Agency | Initiative (Interpublic Group) |
| Incumbent Agency | Carat (Aegis) |
| Est Billings | $800m |
Losses in Detail
Intel (computing products)
| Brand/s | All |
| Country | Multiple |
| Duties | Media planning and buying |
| New Agency | OMD (Omnicom Group) |
| Incumbent Agency | Universal McCann (Interpublic Group) |
| Est Billings | $300m |
Hästens Sängar (bed manufacturer)
| Brand/s | All |
| Country | Multiple |
| Duties | Creative |
| New Agency | Barker/DZP (Independent) |
| Incumbent Agency | Momentum (Interpublic Group) |
| Est Billings | $10m |
Adams Respiratory Therapeutics (pharmaceutical company)
| Brand/s | All |
| Country | USA |
| Duties | Media planning and buying |
| New Agency | MPG (Havas) |
| Incumbent Agency | Initiative (Interpublic Group) |
| Est Billings | $85m |
Aruba Tourism Authority (tourism promotion body)
| Brand/s | All |
| Country | USA/Canada |
| Duties | Creative |
| New Agency | Lowe (Interpublic Group) |
| Incumbent Agency | Fitzgerald + Co (Interpublic Group) |
| Est Billings | $10m |
Telegraph Media Group (publishing group)
| Brand/s | All |
| Country | UK |
| Duties | Media buying |
| New Agency | Carat (Aegis) |
| Incumbent Agency | Universal McCann (Interpublic Group) |
| Est Billings | $16m |
Lending Tree (online lending exchange)
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Euro RSCG (Havas) |
| Incumbent Agency | Mullen (Interpublic Group) |
| Est Billings | $226m |
Sepracor (pharmaceuticals)
| Brand/s | Lunesta |
| Country | USA |
| Duties | Creative |
| New Agency | Kaplan Thaler Group (Publicis Groupe) |
| Incumbent Agency | McCann Humancare (Interpublic Group) |
| Est Billings | $300m |
Unilever (consumer goods)
| Brand/s | Magnum |
| Country | Multiple |
| Duties | Creative |
| New Agency | Lowe (Interpublic Group) |
| Incumbent Agency | McCann Erickson (Interpublic Group) |
| Est Billings | $208m |
Also see:
Profile of Interpublic Group
Agency Business Wins
