Agency Business Wins: Havas Group
Year-to-date account wins and losses ($5m+) reported in the press

Havas Group


Wins
(Year to Date)

 

Losses
(Year to Date)

AXA ($60.0m)
Heineken ($70.0m)
LVMH ($185.0m)
Tombola ($13.0m)
Admiral Group ($10.0m)
C&C Group ($11.0m)
CBS ($100.0m)
Virgin Mobile ($15.0m)		 Aunt Bessie's ($10.0m)
118 118 ($23.0m)
RadioShack ($215.0m)
US Tennis Association ($8.0m)
Weight Watchers ($11.0m)
Department of Communities and Local Government ($6.0m)


Wins in Detail

AXA (financial services)
Brand/sAll
CountryUK
DutiesMedia planning and buying
New AgencyHavas Media (Havas)
Incumbent AgencyVarious (Various)
Est Billings$60m


Heineken (brewer)
Brand/sHeineken and Heineken Premium Light
CountryUSA
DutiesCreative
New AgencyEuro RSCG (Havas)
Incumbent AgencyWieden & Kennedy (Independent)
Est Billings$70m


LVMH (luxury goods group)
Brand/sAll
CountryUSA
DutiesMedia planning and buying
New AgencyMPG (Havas)
Incumbent AgencyMediaCom (WPP Group)
Est Billings$185m


Tombola (online bingo service)
Brand/sAll
CountryUK
DutiesCreative/media strategy
New AgencyEuro RSCG (Havas)
Incumbent AgencyJDA (Independent)
Est Billings$13m


Admiral Group (insurance provider)
Brand/sAll
CountryUK
DutiesMedia planning and buying
New AgencyMPG (Havas)
Incumbent AgencyMindshare (WPP Group)
Est Billings$10m


C&C Group (alcoholic beverages)
Brand/sMagners Pear cider
CountryUK
DutiesCreative
New AgencyEuro RSCG (Havas)
Incumbent AgencyNot applicable (Not applicable)
Est Billings$11m


CBS (media group)
Brand/sCBS Films
CountryUSA
DutiesMedia planning and buying
New AgencyMPG (Havas)
Incumbent AgencyNot applicable (Not applicable)
Est Billings$100m


Virgin Mobile (cellphone network)
Brand/sAll
CountryUSA
DutiesMedia planning and buying
New AgencyMPG North America/Media Contacts (Havas)
Incumbent AgencyMcKinney (Independent)
Est Billings$15m





Losses in Detail

Aunt Bessie's (food manufacturer)
Brand/sAll
CountryUK
DutiesCreative
New AgencyVCCP (Chime Communications)
Incumbent AgencyEuro RSCG (Havas)
Est Billings$10m


118 118 (directory services)
Brand/sAll
CountryUK
DutiesMedia planning and buying
New AgencyZenithOptimedia (Publicis Groupe)
Incumbent AgencyOMD/BLM Quantum (Omnicom Group/Havas)
Est Billings$23m


RadioShack (consumer electronics retailer)
Brand/sAll
CountryUSA
DutiesCreative
New AgencyButler, Shine, Stern & Partners (Independent)
Incumbent AgencyArnold (Havas)
Est Billings$215m


US Tennis Association (sporting association)
Brand/sAll
CountryUSA
DutiesCreative
New AgencyThe Martin Agency (Interpublic Group)
Incumbent AgencyArnold (Havas)
Est Billings$8m


Weight Watchers (weight loss programme/products)
Brand/sAll
CountryUK
DutiesCreative
New AgencyMcCann Erickson (Omnicom Group)
Incumbent AgencyEuro RSCG (Havas)
Est Billings$11m


Department of Communities and Local Government (government department)
Brand/sFire Kills
CountryUK
DutiesCreative
New AgencyRKCR/Y&R (WPP Group)
Incumbent AgencyEuro RSCG (Havas)
Est Billings$6m




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