Agency Business Wins:
Week ending May 9, 2008
Week ending May 9, 2008
Summary Playtex Products is handing North American media planning and buying duties for its infant and feminine care ranges, as well as for its Banana Boat sunscreen brand, to Mediaedge:cia. MediaCom was the incumbent on the $60 million brief. Outdoor clothing and footwear retailer L.L.Bean is moving its creative chores to Omnicom's GSD&M Idea City; it had previously been using freelance agencies on the $30 million account. In the UK, AMV.BBDO is taking on $26 million creative responsibilities for restaurant chain Pizza Hut, replacing incumbent Wieden & Kennedy. Finally, Gossard is also working with a new lead agency, appointing independent Beattie McGuinness Bungay to its $10 million account. The move reunites the lingerie company with Trevor Beattie, who created the iconic 'Hello Boys' tagline for its former Wonderbra brand while at TBWA. Details>> |   About this dataAgency Business Wins tracks account wins and losses with estimated annual billings of $5m+, as reported in the trade press. How to use this data >>   |
 | Recent Wins: | Discovery Networks UK ($8.0m), Kraft ($110.0m), Telegraph Media Group ($16.0m) |
|---|---|---|
| Recent Losses: | Lifetime Television ($25.0m), Time Warner ($250.0m), Hyundai Kia ($800.0m) |
 | Recent Wins: | Adams Respiratory Therapeutics ($85.0m), Nationwide ($34.0m), Rank Group ($5.0m) |
|---|---|---|
| Recent Losses: | TUI Travel ($40.0m), Timberland ($30.0m), Staples ($6.0m) |
 | Recent Wins: | Unilever ($60.0m), Cadbury Schweppes ($35.0m), Match.com ($16.0m) |
|---|---|---|
| Recent Losses: | Intel ($300.0m), Hästens Sängar ($10.0m), Adams Respiratory Therapeutics ($85.0m) |
 | Recent Wins: | Pizza Hut ($26.0m), L.L.Bean ($30.0m), Eli Lilly & Co ($250.0m) |
|---|---|---|
| Recent Losses: | Schering-Plough ($226.0m), PepsiCo ($30.0m), PepsiCo ($180.0m) |
 | Recent Wins: | Schering-Plough ($226.0m), Miller ($70.0m), Collective Brands ($90.0m) |
|---|---|---|
| Recent Losses: | Hewlett-Packard ($200.0m), Diageo ($80.0m), Discovery Networks UK ($8.0m) |
 | Recent Wins: | Playtex Products ($60.0m), Miramax ($144.0m), Estée Lauder ($400.0m) |
|---|---|---|
| Recent Losses: | Playtex Products ($60.0m), Eli Lilly & Co ($250.0m), Collective Brands ($90.0m) |
Agency Business Wins
