Key Features

Latest developments

Warc combines current new thinking and trends with best practice.

The latest upgrade to Warc gives you:

Read on for more details about what's new. You'll also find useful information on the FAQs and User Guide pages.

Watch a quick tour of the new content and features or view an HD version on YouTube.

New content


New content on the Warc service includes:

Trend Reports

  • In-depth, one-off reports on major strategic areas for brands, outlining future challenges and the key trends driving them, as well as some effective responses
  • Succinct trend analysis and key insights, leading to clear action points
  • Relevant case studies and at-a-glance data to support your decision making

Trend Snapshots

  • Concise, regular analysis of future trends in marketing, consumer behaviour and brand innovation
  • Focusing on a single, significant trend, telling you what to expect next, and analysing how it will affect brands
  • Highlighting brands ahead of the trend curve and providing you with specific action points

Recommended Cases

  • Easy-to-read summaries of Warc’s pick of case studies for key campaign objectives and industry sectors
  • Clear presentation of the business challenge, solution and proven results of each recommended case, as well as action points
  • Regularly updated with new material from Warc’s collection of the world’s best case studies

Euromonitor Strategy Briefings

  • Identifying key future trends shaping consumer markets and outlining their implications for brand owners
  • Drawing on Euromonitor’s expertise in market forecasting, consumer insights and brand strategy

Improved homepage and navigation


  • New sections for Trends and Recommended Cases
  • Upgraded Event Reports section
  • Simplified navigation for faster research

  • Search results highlighting the most relevant and recent content for you
  • Warc Recommends box to help broaden your search
  • More Like This box to help you find related content

Weekly Topic Update emails


Weekly emails to let you know when new content on your favourite subjects has been added to the service.

Further information

For more information on all aspects of warc.com, visit our Help section where you'll find a detailed list of FAQs.

And remember, your dedicated Client Services Manager is also on hand to answer any queries you may have.