| Tending the brand - are brand equity investments really worthwhile? |
| David Aaker, Admap, September 1991 |
| |
| Agency Remuneration: Payment by results |
| Paul Bainsfair, Admap, May 1992 |
| |
| Qualitative notions and company decision-taking |
| Martin Callingham, Admap, January 1991 |
| |
| How valuable is the 'Awareness Index'? |
| Paul Feldwick, Louise Cook and Sarah Carter, Admap, March 1991 |
| |
| A new global ad medium? - a progress report on the BBC's growing world satellite network |
| Jane Harlen, Admap, September 1992 |
| |
| How Pedigree Petfoods evaluate their advertising spend |
| Laurence Haselhurst, Admap, June 1988 |
| |
| The British meal |
| Stephen King, Admap, March 1985 |
| |
| Branding in Japan - behavioural clues to the puzzle of Japanese advertising |
| Dr Hiroshi Tanaka, Admap, November 1991 |
| |
| How to ride the wave of change |
| Andy Law, Admap, January 1994 |
| |
| How production costs have outstripped media rates |
| Prof Harry Henry, Admap, January 1993 |
| |
| Steel bullet in a velvet glove? - Harnessing 'visual metaphor' in brand building |
| Alexander L Biel and Judie Lannon, Admap, April 1993 |
| |
| Steel bullet in a velvet glove? - Harnessing 'visual metaphor' in brand building |
| Alexander L Biel and Judie Lannon, Admap, April 1993 |
| |
| Product sampling as a medium |
| Elaine Hunt and Colin Jupe, Admap, March 1994 |
| |
| Cinema's ten-year bounce-back |
| Peter Howard-Williams, Admap, December 1993 |
| |
| Time to make waves in radio research |
| Colin Aubury, Admap, October 1994 |
| |
| The future of advertising - media relations? |
| Richard Woods and James Walker, Admap, November 1994 |
| |
| The myths about children's dietary choices |
| Peter Stratton, Admap, December 1994 |
| |
| Explaining Geodemographics |
| Peter Sleight, Admap, January 1995 |
| |
| The decline and fall of the premium brand |
| Dr Stephan F Buck, Admap, March 1995 |
| |
| The Levi 501 campaign |
| Kirsty Fuller, Admap, March 1995 |
| |
| Advertising pre-testing works - or does it? |
| Wendy Gordon, Admap, March 1995 |
| |
| What do we know about the context of the commercial? |
| Colin McDonald, Admap, July 1995 |
| |
| An advertising burst is just a lot of drips |
| Erik du Plessis, Admap, July 1995 |
| |
| How to harness the power of magazine advertising |
| Andy Farr, Admap, December 1995 |
| |
| How to harness the power of magazine advertising |
| Andy Farr, Admap, December 1995 |
| |
| The end of advertising as we know it? |
| Winston Fletcher, Admap, January 1996 |
| |
| A new marketing model for a new advertising reality |
| John Dalla Costa, Admap, January 1996 |
| |
| How manufacturers can stay ahead of the game |
| Will Hamilton, Admap, March 1996 |
| |
| Advertising and brand equity |
| Andy Farr, Admap, April 1996 |
| |
| Building brands across borders |
| Sheila Byfield and Linda Caller, Admap, June 1996 |
| |
| Which medium works best? |
| Marc Vincent and Annick Vincent, Admap, June 1996 |
| |
| Love the ad. Buy the product? Why liking the advertising and preferring the brand aren't such strange bedfellows after all |
| Alexander L Biel, Admap, September 1990 |
| |
| How Advertising Helped Make Krona a Brand Leader |
| Stephen Benson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980 |
| |
| Kellogg's Rice Krispies: The Effect of a New Creative Execution |
| Jeremy Elliot, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980 |
| |
| Dettol - A Case History |
| Angus Thomas, Andrew Roberts, Gerard Smith and Mia Ospovat, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980 |
| |
| Dettol - A Case History |
| Angus Thomas, Andrew Roberts, Gerard Smith and Mia Ospovat, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980 |
| |
| Dettol - A Case History |
| Angus Thomas, Andrew Roberts, Gerard Smith and Mia Ospovat, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980 |
| |
| Levi Strauss Northern Europe: Advertising in the UK, 1977-1980 |
| Iain Wodehouse-Easton, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980 |
| |
| The Case for All Clear Shampoo |
| Gil Mc William, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980 |
| |
| Croft Original: The Effects of a New Creative Execution |
| Gill Daniels, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982 |
| |
| The Introduction of Ready to Drink Ribena |
| Gerard Smith, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982 |
| |
| Cadbury's Flake: An Alternative Campaign |
| Pamela Vick and Mo Fisher, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982 |
| |
| Cadbury's Flake: An Alternative Campaign |
| Pamela Vick and Mo Fisher, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982 |
| |
| New Man Clothes - Creating a Position |
| Dan O'Donoghue, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982 |
| |
| Paul Masson California Carafes - 'They're Really Jolly Good' |
| Leslie Butterfeild, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984 |
| |
| The Recovery of the UK Canned Salmon Market 1982 |
| Bryn Butler, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984 |
| |
| Chip Pan Fire Prevention 1976-84 |
| Chris Cowpe, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984 |
| |
| Fosters: The Australian for Success |
| Sev D'Souza, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984 |
| |
| 3M Scotch Video Cassettes: The Development of a Campaign that Built a Brand Leader |
| Jeff Meers, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984 |
| |
| Old Brands Never Say Die: How Bovril, One of Britain's Oldest Brands was Given a new Lease of Life |
| Richard Auton, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986 |
| |
| Castlemaine XXXX Lager - The Role of Advertising in Building a Profitable New Brand |
| Chris Baker, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986 |
| |
| Castlemaine XXXX Lager - The Role of Advertising in Building a Profitable New Brand |
| Chris Baker, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986 |
| |
| Country Manor: The Most Successful Brand You've Never Heard of |
| Linda Topham and David Downing, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986 |
| |
| Country Manor: The Most Successful Brand You've Never Heard of |
| Linda Topham and David Downing, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986 |
| |
| Levi 501s |
| Tim Lindsay, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988 |
| |
| Rolls-Royce: The Most Cost-Effective Privatisation Campaign |
| Deanna Turner, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988 |
| |
| The Case for Radion Automatic: a New Brand in the Lever Portfolio |
| Brent Gosling, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990 |
| |
| Royal National Institute for the Deaf: A Fair Hearing for the Deaf |
| Jane Barkey, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990 |
| |
| Nouvelle Toilet Paper: David and Goliath - Fort Sterling's Breakthrough to Branded Success |
| Rupert Hopkins, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990 |
| |
| Lucozade: A Case History |
| Gerard Smith, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 |
| |
| Lucozade: A Case History |
| Gerard Smith, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 |
| |
| Lucozade: A Case History |
| Gerard Smith, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 |
| |
| Citroen Diesel Range Tip-ons |
| Adrian Morrish and Ivan Palmer, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 |
| |
| Haagen-Dazs: Dedicated to Pleasure |
| Nick Kendall, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 |
| |
| Renault Clio: Adding Value During a Recession |
| Caroline Chandy and Douglas Thursby-Pelham, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 |
| |
| The International Fund For Animal Welfare - How A Single Advertisement Saved 500,000 Lives |
| Patrick Barnes, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 |
| |
| Le Creuset: A Recipe for Success |
| Alexandra McKie and Paul Hammersley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992 |
| |
| Advertising to the Max: The Launch of Pepsi Max |
| Jeremy Williams and Russell Seekins, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994 |
| |
| Advertising to the Max: The Launch of Pepsi Max |
| Jeremy Williams and Russell Seekins, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994 |
| |
| Advertising to the Max: The Launch of Pepsi Max |
| Jeremy Williams and Russell Seekins, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994 |
| |
| The Wonderbra - How Thinking Big Ensured the Survival of the Fittest |
| Susanna Hailstone, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994 |
| |
| Hush Puppies: Rejuvenating a Forgotten Brand |
| Alison Turner and Neil Barnard, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994 |
| |
| Nike |
| Alan Cooper, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994 |
| |
| The role of awareness in the advertising process |
| Arthur Juchems, Admap, July 1996 |
| |
| Relationship marketing |
| Ann Morgan, Admap, October 1996 |
| |
| Relationship marketing |
| Ann Morgan, Admap, October 1996 |
| |
| What do we know about... Pricing research |
| Pete Comley, Admap, January 1997 |
| |
| Mission statements: an inspiration for us all? |
| Libby Child, Admap, January 1997 |
| |
| Media planning: Counters and creators |
| Simon King, Admap, February 1997 |
| |
| Media Planning: Recency planning |
| Erwin Ephron, Admap, February 1997 |
| |
| Advertisement pre-testing: The limitations of advertising pre-testing systems |
| David Cowan, Admap, February 1997 |
| |
| How do consumers come to buy a new brand? |
| Prof Andrew S C Ehrenberg, Admap, March 1997 |
| |
| Who are the TV Rejectors? |
| John Samuels and Richard Silman, Admap, April 1997 |
| |
| Advertising and product demand |
| Neil Barnard and Prof Andrew S C Ehrenberg, Admap, May 1997 |
| |
| Walker's Crisps - Garymania! How an already successful brand benefited from famous advertising |
| Jeff Lush and Gavin MacDonald, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996 |
| |
| De Beers - Hard times: selling diamonds in a recession (how a great British idea worked across Europe and beyond) |
| Merry Baskin, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996 |
| |
| Barclaycard - 'Put it away Bough' |
| Paul Feldwick, Louise Cook and Sarah Carter, Institute of Practitioners in Advertising, Charles Channon, IPA Effectiveness Awards, 1996 |
| |
| The role of music in advertising |
| Rosi Ware and Alan Branthwaite, Admap, July 1997 |
| |
| The role of music in advertising |
| Rosi Ware and Alan Branthwaite, Admap, July 1997 |
| |
| London Weekend Television - Using Posters to Advertise Television |
| Damian O'Malley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1986 |
| |
| Moet & Chandon - Adding value within an added value market |
| Emma Cookson, Account Planning Group (UK), Creative Planning Awards, 1995 |
| |
| Häagen-Dazs - Some like it hotter |
| Emma Cookson, Account Planning Group (UK), Bronze winner, Creative Planning Awards, 1995 |
| |
| That'll be the innovative thinking' - Creating the Daewoo brand |
| Chris Forrest, Account Planning Group (UK), Silver winner, Creative Planning Awards, 1995 |
| |
| Nike - developing a relationship with women |
| Alan Cooper, Account Planning Group (UK), Creative Planning Awards, 1995 |
| |
| NSPCC - A cry for children |
| Alexandra McKie, Account Planning Group (UK), Silver winner, Creative Planning Awards, 1995 |
| |
| The car in front needs the advertising in front - The launch of the Toyota RAV4 |
| Alexandra McKie, Account Planning Group (UK), Creative Planning Awards, 1995 |
| |
| Eurostar - Not one day but today |
| Stuart Smith, Account Planning Group (UK), Creative Planning Awards, 1995 |
| |
| AGF Insurance - You're all thieves, cheats and lying bastards |
| John Kearon, Account Planning Group (UK), Creative Planning Awards, 1995 |
| |
| Cellnet |
| Mia Kennedy, Account Planning Group (UK), Creative Planning Awards, 1995 |
| |
| Kellogg's Frosties - Riding the tiger to success: beyond television |
| Andrew McCowan, Account Planning Group (UK), Creative Planning Awards, 1995 |
| |
| How to write a great brief |
| Steve Henry, Admap, November 1997 |
| |
| The power of the visual message |
| Graham Burdick, Admap, November 1997 |
| |
| The brand name development process |
| David Shipley, Dr Graham J Hooley and Simon Wallace, International Journal of Advertising, Vol. 7, No. 3, 1988 |
| |
| The effect of advertising on juvenile smoking behaviour |
| Glen Smith, International Journal of Advertising, Vol. 9, No. 1, 1990 |
| |
| A review and critique of the hierarchy of effects in advertising |
| Prof Daniel J Howard and Prof Thomas E Barry, International Journal of Advertising, Vol. 9, No. 2, 1990 |
| |
| A review and critique of the hierarchy of effects in advertising |
| Prof Daniel J Howard and Prof Thomas E Barry, International Journal of Advertising, Vol. 9, No. 2, 1990 |
| |
| Advertising: strong force or weak force? Two views an ocean apart |
| Prof John Philip Jones, International Journal of Advertising, Vol. 9, No. 3, 1990 |
| |
| Advertising: strong force or weak force? Two views an ocean apart |
| Prof John Philip Jones, International Journal of Advertising, Vol. 9, No. 3, 1990 |
| |
| Advertising and cultural values: reflections in the distorted mirror |
| Katherine Gallagher and Prof Richard W Pollay, International Journal of Advertising, Vol. 9, No. 4, 1990 |
| |
| Advertising and cultural values: reflections in the distorted mirror |
| Katherine Gallagher and Prof Richard W Pollay, International Journal of Advertising, Vol. 9, No. 4, 1990 |
| |
| Can advertising be standardised among similar countries? A cluster-based analysis |
| Prof Ven Sriram and Prof Pradeep Gopalakrishna, International Journal of Advertising, Vol. 10, No. 2, 1991 |
| |
| The effect of product sampling on product trial, purchase and conversion |
| Dalton McGuinness, Prof Philip Gendall and Stephen Mathew, International Journal of Advertising, Vol. 11, No. 1, 1992 |
| |
| Females' attitudes toward the portrayal of women in advertising: a Canadian study |
| Susan De Young and Prof F G Crane, International Journal of Advertising, Vol. 11, No. 3, 1992 |
| |
| The marketing of a professional service: opticians |
| Prof Christina Fulop and Kevin Warren, International Journal of Advertising, Vol. 11, No. 4, 1992 |
| |
| The marketing of a professional service: opticians |
| Prof Christina Fulop and Kevin Warren, International Journal of Advertising, Vol. 11, No. 4, 1992 |
| |
| The corporate (sports) sponsor |
| Dr D W Marshall and G Cook, International Journal of Advertising, Vol. 11, No. 4, 1992 |
| |
| Concerns about advertising practices in a developing country: an examination of China's new advertising regulations |
| Dr L Ha, International Journal of Advertising, Vol. 15, No. 2, 1996 |
| |
| Advertorial: creative solution or last resort? |
| N Goodlad, D Eadie, H Kinnin and M Raymond, International Journal of Advertising, Vol. 16, No. 2, 1997 |
| |
| Discovering brand magic: the hardness of the softer side of branding |
| Alexander L Biel, International Journal of Advertising, Vol. 16, No. 3, 1997 |
| |
| John Smith's Bitter: Changing the agenda for bitter advertising |
| Ian Forth, Account Planning Group (UK), Silver winner, Creative Planning Awards, 1993 |
| |
| Crispy Crunch 'Someone else's campaign' |
| C McMullen, T Johnstone, M Shewchuk and C Frank, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993 |
| |
| Royal Ontario Museum (ROM) |
| T Bittle, A Macaulay, G B Roche, Chris Harrison, P Ruta, J Ranscombe and A Goldman, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993 |
| |
| The influence of advertising on alcohol consumption: a literature review and an econometric analysis of four European nations |
| C Scheraga and J E Calfee, International Journal of Advertising, Vol. 13, No. 4, 1994 |
| |
| International advertising strategies by NIC multinationals: the case of a Korean firm |
| Dong-Sung Cho, Jinah Choi and Youjae Yi, International Journal of Advertising, Vol. 13, No. 1, 1994 |
| |
| Cigarette advertising bans and smoking: the flawed policy connection |
| Prof J J Boddewyn, International Journal of Advertising, Vol. 13, No. 4, 1994 |
| |
| Springers by K - Striding across the generation gap |
| Andrew Thomas, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996 |
| |
| Advertising and sales: an historical perspective |
| Jan Stapel, Admap, February 1998 |
| |
| Qualitative research - the gap between theory and practice |
| Richard Pike, Admap, February 1998 |
| |
| Qualitative research - the gap between theory and practice |
| Richard Pike, Admap, February 1998 |
| |
| Can research help the creatives? |
| Patrick Collister, Admap, February 1998 |
| |
| Getting the best out of celebrity endorsers |
| Zafer Erdogan and Philip Kitchen, Admap, April 1998 |
| |
| Getting the best out of celebrity endorsers |
| Zafer Erdogan and Philip Kitchen, Admap, April 1998 |
| |
| Getting the best out of celebrity endorsers |
| Zafer Erdogan and Philip Kitchen, Admap, April 1998 |
| |
| Advertising evaluation for the next decade |
| Paul Freeman, Admap, April 1998 |
| |
| Setting advertising objectives |
| Chris Forrest, WARC Conference paper, Jan 1998 |
| |
| Setting advertising objectives |
| Chris Forrest, WARC Conference paper, Jan 1998 |
| |
| The essential role of communications (2) |
| Prof John Philip Jones, WARC Conference paper, Jan 1998 |
| |
| Brands as symbolic resources for the construction of identity |
| Dr Richard Elliott and Kritsadarat Wattanasuwan, International Journal of Advertising, Vol. 17, No. 2, 1998 |
| |
| Exploring a new typology of advertising appeals: basic versus social, emotional advertising in a global setting |
| Ming-Hui Huang, International Journal of Advertising, Vol. 17, No. 2, 1998 |
| |
| Brand Loyalty Management - the new marketing basic |
| Larry Light, Admap, May 1998 |
| |
| Does your product need to be good to be bought? |
| Julian Bond, Admap, June 1998 |
| |
| Using econometric analysis to evaluate retail advertising |
| Louise Cook, Admap, July 1998 |
| |
| Memory and likeability: keys to understanding ad effects |
| Erik du Plessis, Admap, July 1998 |
| |
| Sustaining Brands - Some recent evidence from the IPA advertising Effectiveness Awards |
| Chris Baker, WARC Conference paper, Feb 1991 |
| |
| Putting the 'co' into Kenco - How Christina created a company out of a brand |
| Ian Leslie and Fiona Bioletti, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998 |
| |
| Colgate: The science behind the smile |
| Kathy Wood and Tim Broadbent, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998 |
| |
| Giving French Connection the F factor |
| Marta Brvicevic and Gareth Kay, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998 |
| |
| Stalking the Big Idea |
| Terence Poltrack, Agency magazine, Spring 1991 |
| |
| Media measurement in the US and the UK |
| Doug Scott and Rosi Ware, Admap, September 1998 |
| |
| Testing taxis |
| Dave Phillips, Admap, October 1998 |
| |
| More Weeks, Less Weight: The Shelf-Space Model of Advertising |
| Erwin Ephron, Journal of Advertising Research, Vol. 35, No. 3, May/June 1995 |
| |
| The Effect of Advertising Slogan Changes on the Market Value of Firms |
| Lynette Knowles Mathur and Ike Mathur, Journal of Advertising Research, Vol. 35, No. 1, January/February 1995 |
| |
| OBSERVATIONS: A Cross-Cultural Study on the Affect-based Model of Humor in Advertising |
| Lynette S. Unger, Journal of Advertising Research, Vol. 35, No. 1, January/February 1995 |
| |
| Cultural Values Reflected in Chinese and US Television Commercials |
| Hong Cheng and John C. Schweitzer, Journal of Advertising Research, Vol. 36, No. 3, May/June 1996 |
| |
| Semiotics and entertainment: A marriage made in heaven |
| Betsy Frank and Myra Stark, Journal of Advertising Research, Vol. 35, No. 5, September/October 1995 |
| |
| The Effect of Modern Female Sex Role Portrayals on Advertising Effectiveness |
| Lynn J Jaffe and Paul D Berger, Journal of Advertising Research, Vol. 34, No. 4, July/August 1994 |
| |
| The Missing Measures of Copy Testing |
| Russell I Haley, James Staffaroni and Arthur Fox, Journal of Advertising Research, Vol. 34, No. 3, May/June 1994 |
| |
| Public Assessment of TV Advertising: Faint Praise and Harsh Criticism |
| Banwari Mittal, Journal of Advertising Research, Vol. 34, No. 1, January/February 1994 |
| |
| Dairylea: The children's cheese |
| Alison Fogg and Richard Block, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994 |
| |
| Integrating marketing communications |
| Richard Jeans, Admap, December 1998 |
| |
| Wunderman |
| Beth Craig, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| KA Launch |
| Direct marketing Association (US), ECHO Awards, 1998 |
| |
| IBM Solutions of the Year |
| Winfried Adam and Rolf-Dieter Holzel, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| IBM Solutions of the Year |
| Winfried Adam and Rolf-Dieter Holzel, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| The Best of the 50s |
| Joan Pursche, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| Simplot Launch |
| Richard Harold and Peter Darroch, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| Enfamil Family Beginnings |
| Mitch West and Chris Schellberg, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| 'Erica' & 'Jim' DRTV/Genus Credit Management |
| David C. Jones and Penzie Hough, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| Save the Children Landmine Appeal |
| Vanessa Owoye and Ron Rossi, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| Hallmark Gold Crown Card Program - 1997 Preferred Program Mailing |
| Elizabeth Murphy and Amy Mandery, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| BBC Music Magazine |
| Chris Payton and David P. Schofield, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| 360 (Degrees) Communications - Customer Retention Mailer |
| Kedran Whitten and Ronald D. Cusano, Direct marketing Association (US), ECHO Awards, 1998 |
| |
| Nutriben Keeping Close to Mothers |
| Javier Alonso and Jose Manuel Oyarzun, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| The Art of Buying a Car |
| Gene Silverman and Nancy Edwards, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| Compton & Woodhouse Bolshoi Prints Mailing |
| Mina Lad and Liz Bulow, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| Jet Launch |
| Panos Vatsis and Niuos Spiropoulos, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| 'Best of Luck India' Cricket Bat |
| Rajat Sethi and Jimmy Mogal, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| Red Stocking |
| Timothy Hall, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| PEUGEOT Action Disc |
| Herbert Schneider and Norbert Marschall, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| Freedom First Membership Program |
| Sid Liebenson and Amands Connors, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| Freedom First Membership Program |
| Sid Liebenson and Amands Connors, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| Small Printer Cartoon Mailings |
| Alan Fonorow and Donald Bence, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| Diversified Cartoon Package |
| Jennifer Blankfein and Wendy Daniels, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| 1995 Vlisco North American Direct Mail Package |
| Rosemary O'Brien and Hille Oomen, Direct marketing Association (US), ECHO Awards, 1996 |
| |
| Fisher-Price PlayTimes |
| Michele Zimmer and Martha Bush, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Yamazaki New Business Development Mailer |
| Raymond T. Basanta and Rob Schmidt, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Following Up Campaign - Artago |
| Magdalona Wilham and Eva Janson, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| A Vehicle for the 'Happy 4,000' Who Have Nothing More to Wish |
| Rainer Friebe and Manfred Dorfer, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Executive Seminar Series |
| Jeff DiBurro and Phineas Gay, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Pond's ADC (Age Defying Complex) |
| Pakachat Taychaburapanone and Gessanie Skuldist, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Valtrex Launch 1996 |
| Warner Biddle and Nardia Ali, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Free Information |
| Aine Scallon and Sid Liebenson, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Banyan Tree Bintan Sales Exhibition |
| Cecilia Leong Faulkner and Mike Sutcliffe, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Bank of Wales Direct Personal Loan |
| Stephen Pidgeon, Direct marketing Association (US), ECHO Awards, 1997 |
| |
| Cutting a path through the international media jungle |
| Stephen White, Admap, February 1999 |
| |
| Using Reach/Frequency for Web Media Plannning |
| Jongpil Hong and John D Leckenby, Journal of Advertising Research, Vol. 38, No. 1, January/February 1998 |
| |
| Consumer Perceptions of Advertising Clutter and its Impact Across Various Media |
| Paul Surgi Speck and Michael T Elliott, Journal of Advertising Research, Vol. 38, No. 1, January/February 1998 |
| |
| Probing a Constituency |
| E L Deckinger, Kevin J Bergin and William J Donnelly, Journal of Advertising Research, Vol. 38, No. 1, January/February 1998 |
| |
| Comparing the effectiveness of executional elements in TV advertising: 15- versus 30-second commercials |
| John L. Stanton and Jeffrey Burke, Journal of Advertising Research, Vol. 38, No. 6, November/December 1998 |
| |
| New cross-cultural marketing research. Support for non-linear marketing in the global challenge |
| Udo Reuter, ESOMAR, Qualitative Research, Singapore, 1997 |
| |
| A constructive approach to advertising testing: shifting from the content to the form of representation in advertising |
| Elizabeth Glaros, ESOMAR, Qualitative Research, Singapore, 1997 |
| |
| Store loyalty, frequency of shopping, and their determinants |
| Flemming Hansen, Poul K. Faarup and Antje Christensen, ESOMAR, Retailing Research, Madrid, November 1997 |
| |
| Learning brands: young children and brand recognition |
| Robert G Wyckham and Colleen Collins-Dodd, ESOMAR, Youth Marketing, Copenhagen, 1997 |
| |
| How to advertise effectively to children and youth? |
| Glen Smith, ESOMAR, Youth Marketing, Copenhagen, 1997 |
| |
| From market research to marketing research and development. The new role of marketing intelligence in competitive drug development |
| Andre Boer and Kenneth Watson, ESOMAR, Pharmaceutical Marketing Research, Rome, June 1997 |
| |
| Sponsorship effectiveness. What is driving consumer response? |
| Erik Kraak and Alexander Olivier, ESOMAR, Integrated Communications, Paris, April 1997 |
| |
| Brand share wars. Extending the battleground into consumers' mind |
| John Archer, ESOMAR, Marketing in Asia, Hong Kong, November 1996 |
| |
| The battle for loyalty customers. Building learning relationships or developing reward programmes? |
| Patrick van Kenhove and Kristof de Wulf, ESOMAR, Research Methodologies, November 1996 |
| |
| The battle for loyalty customers. Building learning relationships or developing reward programmes? |
| Patrick van Kenhove and Kristof de Wulf, ESOMAR, Research Methodologies, November 1996 |
| |
| Information technology. Its role in the era of 'New Marketing' |
| Peter S.H. Leeflang, Janny C. Hoekstra and Cor N.A. Molenaar, ESOMAR, Research Methodologies, November 1996 |
| |
| Linking health, housing and social care. |
| Lorna Arblaster, Jean Conway, Anne Forreman and Murray Hawtin, ESOMAR, Research for Public Policy, Budapest, June 1996 |
| |
| What have we learnt from tracking sponsorships? |
| Jasojit Mookerjes and Srijib Maitra, ESOMAR, Middle East and North Africa, Dubai, March 1996 |
| |
| It makes me laugh, but was it good for you? |
| Chloe Fowler and Ian Sippitt, Admap, May 1999 |
| |
| Changing times in retail. |
| Debbie Teanby, Admap, May 1999 |
| |
| Challenge assumptions to unlock the treasure chest. |
| Thomas Bayne, Admap, September 1999 |
| |
| The 7 mortal sins in qualitative research - theory and practice |
| Udo Reuter, ESOMAR, Qualitative Research, Paris, December 1995 |
| |
| Umbro. A symbol of defeat |
| John Poorta, Account Planning Group (UK), Silver winner, Creative Planning Awards, 1997 |
| |
| Interflora - Delivered straight to the heart |
| Rena Chatterjee, Account Planning Group (UK), Silver winner, Creative Planning Awards, 1997 |
| |
| Interflora - Delivered straight to the heart |
| Rena Chatterjee, Account Planning Group (UK), Silver winner, Creative Planning Awards, 1997 |
| |
| Mellow Bird’s - Murdering the ads that made you smile |
| Belinda Starling, Account Planning Group (UK), Creative Planning Awards, 1997 |
| |
| Mr Brain’s Faggots: the manbuilder |
| Lucy Edge, Account Planning Group (UK), Creative Planning Awards, 1997 |
| |
| Blame it on the beer - The development of the launch campaign for Arrols 80/' |
| Jez Frampton, Account Planning Group (UK), Creative Planning Awards, 1997 |
| |
| Homebase - Do your own thing |
| Jonathan Wakeham and Richard Huntington, Account Planning Group (UK), Creative Planning Awards, 1997 |
| |
| Seeking common factors for standardization strategy in global marketing. |
| Kosaka Hiroshi, ESOMAR, Triad 2000, New York, June 1995 |
| |
| Pioneering in central European markets: Lessons from top FFCG brands |
| Michael J. Baker and Sven Becker, ESOMAR, Triad 2000, New York, June 1995 |
| |
| How IBM assesses its business-to-business advertising |
| B Quann, FIPP Abstracts |
| |
| Towards tomorrow's rate card |
| W Sitwell, FIPP Abstracts |
| |
| Mach 90: a basis for integrated media planning |
| R Schmutz, FIPP Abstracts |
| |
| A New Income Tax return Form in the Netherlands. |
| Jan Smelik, Leo van Doorn, Ine Klaassen and Conny Felius, ESOMAR, Research and Decision Making, September 1995 |
| |
| Measuring integration: An assessment of the quality of integrated marketing communications |
| Bob Hartley and David Pickton, International Journal of Advertising, Vol. 17, No. 4, 1998 |
| |
| Ambient media: Advertising's new media opportunity? |
| Brett Horton and Avi Shankar, International Journal of Advertising, Vol. 18, No. 3, 1999 |
| |
| Press: Still the largest medium |
| International Journal of Advertising, Vol. 18, No. 3, 1999 |
| |
| Female images in advertising: The implications of social comparison for marketing |
| K Hough, M Bruce and M Hogg, International Journal of Advertising, Vol. 18, No. 4, 1999 |
| |
| Female images in advertising: The implications of social comparison for marketing |
| K Hough, M Bruce and M Hogg, International Journal of Advertising, Vol. 18, No. 4, 1999 |
| |
| An experimental cross cultural study in Russia and Spain. Tell me what brand you are thinking about and I will tell you what society you live in |
| Dimitri Schmitow and Yuri Poletaev, ESOMAR, Power of Knowledge Congress, Berlin September 1998 |
| |
| The power of packaging |
| Steven Jagger, Admap, October 1999 |
| |
| Better media planning for integrated communication |
| Dr Gerhard Franz, Admap, January 2000 |
| |
| How to use the budget better |
| Roderick White, WARC Best Practice, March 2008 |
| |
| How to use the budget better |
| Roderick White, WARC Best Practice, March 2008 |
| |
| Paying the ad agency |
| Roderick White, WARC Best Practice, February 2007 |
| |
| Segmentation |
| Roderick White, WARC Best Practice, February 2006 |
| |
| Segmentation |
| Roderick White, WARC Best Practice, February 2006 |
| |
| Segmentation |
| Roderick White, WARC Best Practice, February 2006 |
| |
| Segmentation |
| Roderick White, WARC Best Practice, February 2006 |
| |
| Segmentation |
| Roderick White, WARC Best Practice, February 2006 |
| |
| Research Currents: Brand Salience versus Brand Image: Two Theories of Advertising Effectiveness |
| Stephen Miller and Lisette Berry, Journal of Advertising Research, Vol. 38, No. 5, September/October 1998 |
| |
| Observations: Using Self-concept to Assess Advertising Effectiveness |
| Abhilasha Mehta, Journal of Advertising Research, Vol. 39, No. 1, January/February 1999 |
| |
| Observations: Using Self-concept to Assess Advertising Effectiveness |
| Abhilasha Mehta, Journal of Advertising Research, Vol. 39, No. 1, January/February 1999 |
| |
| Advertising to Children |
| Roderick White, WARC Best Practice, May 2006 |
| |
| Advertising to Children |
| Roderick White, WARC Best Practice, May 2006 |
| |
| Advertising Financial Services |
| Roderick White, WARC Best Practice, December 2006 |
| |
| Creative value in advertising |
| Tom Moulson, Admap, February 2000 |
| |
| Benefits of Radio Advertising> Efficiency of Radio Advertising in the Media mix |
| ESOMAR, Media Research, Mexico City, October 1998 |
| |
| Benefits of Radio Advertising> Efficiency of Radio Advertising in the Media mix |
| ESOMAR, Media Research, Mexico City, October 1998 |
| |
| Using Consumer Panels in Media Research |
| ESOMAR, Media Research, Mexico City, October 1998 |
| |
| Managing a Portfolio of Brands. A Semiotic Approach to Multibrand Policies |
| Jean-Paul Petitimbert, ESOMAR, Brand Management, February 1998 |
| |
| Bouygues Telecom |
| AACC, French Effies, 1999 |
| |
| Taking Stock: Issues From the Literature on Validity and Reliability in Qualitative Research |
| Wendy Sykes, International Journal of Market Research, Vol. 33, No. 1, 1991 |
| |
| The Data Reduction Approach to Survey Analysis |
| Martin Collins, International Journal of Market Research, Vol. 34, No. 2, 1992 |
| |
| The Data Reduction Approach to Survey Analysis |
| Martin Collins, International Journal of Market Research, Vol. 34, No. 2, 1992 |
| |
| Is the Growing Popularity of Opera in Britain Just Another 90s Media Myth? Market Research Provides the Answer |
| Peter Hodgson, International Journal of Market Research, Vol. 34, No. 4, 1992 |
| |
| Current Notes: Improving Polling Techniques Following the 1992 General Election |
| Nick Sparrow, International Journal of Market Research, Vol. 35, No. 1, 1993 |
| |
| What Price Response? |
| Michael Brown, International Journal of Market Research, Vol. 36, No. 3, 1994 |
| |
| Public Transport: The Role of Mystery Shopping in Investment Decisions |
| Justin Gutmann and Alan Wilson, International Journal of Market Research, Vol. 40, No. 4, 1998 |
| |
| Exploratory Results on the Antecedents and Consequences of Green Marketing |
| Mark van der Veen, Ed Peelen and Fred Langerak, International Journal of Market Research, Vol. 40, No. 4, 1998 |
| |
| Lego Duplo and Lego Primo |
| FEDMA, Best of Europe, 1999 |
| |
| Lego Duplo and Lego Primo |
| FEDMA, Best of Europe, 1999 |
| |
| Eureka! |
| FEDMA, Best of Europe, 1998 |
| |
| Pay attention! This advertising is effective |
| Max Blackston, Admap, March 2000 |
| |
| The application of geodemographics to retailing |
| Maureen Johnson, International Journal of Market Research, Vol. 39, No. 1, 1997 |
| |
| The West Ham Syndrome |
| Trish Stuart and Ken Parker, International Journal of Market Research, Vol. 39, No. 3, 1997 |
| |
| An approach to fusing market research with database marketing |
| Barry Leventhal, International Journal of Market Research, Vol. 39, No. 4, 1997 |
| |
| What is brand equity anyway, and how do you measure it? |
| Paul Feldwick, International Journal of Market Research, Vol. 38, No. 2, 1996 |
| |
| Qualitative recruitment report of the industry working party |
| International Journal of Market Research, Vol. 38, No. 2, 1996 |
| |
| Virtual reality techniques in NPD research |
| Leslie de Chernatony and Philip J Rosenberger III, International Journal of Market Research, Vol. 37, No. 4, 1995 |
| |
| Comparing response rates and response content in mail versus electronic mail surveys |
| Eugene Sivadas and Raj Mehta, International Journal of Market Research, Vol. 37, No. 4, 1995 |
| |
| e-CRM: the critical dot.com discipline |
| Tony Wightman, Admap, April 2000 |
| |
| Brand Equity |
| Roderick White, WARC Best Practice, October 2007 |
| |
| The people who move California |
| Cruz/Kravetz: Ideas, New York American Marketing Association, EFFIE Awards, 2000 |
| |
| An Empirical Test of Product Sampling and Couponing |
| Philip Gendall, Mike Brennan and Dalton McGuinness, International Journal of Market Research, Vol. 37, No. 2, 1995 |
| |
| What Do Advertisements Really Do For Brands? |
| Simon Broadbent, International Journal of Advertising, Vol. 19, No. 2, 2000 |
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| What Do Advertisements Really Do For Brands? |
| Simon Broadbent, International Journal of Advertising, Vol. 19, No. 2, 2000 |
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| Challenges Facing China's Television Advertising Industry in the Age of Spiritual Civilisation: An Industry Analysis |
| I G Weber, International Journal of Advertising, Vol. 19, No. 2, 2000 |
| |
| The 21st Century Consumer: A New Model of Thinking |
| Wendy Gordon and Virginia Valentine, International Journal of Market Research, Vol. 42, No. 2, 2000 |
| |
| The bridge between Market Research and Competitive Intelligence |
| Francois Jakobiak, ESOMAR, Mktg & Competitive Intelligence, Geneva March 1999 |
| |
| Consumer vs. Producer. Overcoming the Disconnect between management and competitive intelligence |
| Douglas C. Bernhardt, ESOMAR, Mktg & Competitive Intelligence, Geneva March 1999 |
| |
| Turning bark into bite - Dog obedience training |
| David Cobban, Advertising Federation of Australia, Advertising Effectiveness Awards, 1996 |
| |
| Ceclor CD - Changing doctor's prescription habits |
| Richard Wylie, Advertising Federation of Australia, Advertising Effectiveness Awards, 1996 |
| |
| Dove Beauty Bar |
| Tracey Mills & Louise Lipman, Advertising Federation of Australia, Advertising Effectiveness Awards, 1994 |
| |
| Dove Beauty Bar |
| Tracey Mills & Louise Lipman, Advertising Federation of Australia, Advertising Effectiveness Awards, 1994 |
| |
| Developing a brand of electrical appliance retailer |
| Reg Moses, Advertising Federation of Australia, Advertising Effectiveness Awards, 1992 |
| |
| Marketing road safety |
| Greg Harper, Advertising Federation of Australia, Advertising Effectiveness Awards, 1992 |
| |
| Rob the dentist |
| Patsy Peacock, Advertising Federation of Australia, Advertising Effectiveness Awards, 1990 |
| |
| Shout yourself an instant scratch |
| Harry Scott/Richard Romanowski/Tony Gapes, Advertising Federation of Australia, Advertising Effectiveness Awards, 1990 |
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| A Theory of Post-modern Advertising |
| P Boultis, International Journal of Advertising, Vol. 19, No. 1, 2000 |
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| A Theory of Post-modern Advertising |
| P Boultis, International Journal of Advertising, Vol. 19, No. 1, 2000 |
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| Towards a Practitioner-based Model of Selecting Celebrity Endorsers |
| B Zafer Erdogan and M J Baker, International Journal of Advertising, Vol. 19, No. 1, 2000 |
| |
| Advertising history and the business historian |
| Jennifer Tann, Journal of Marketing History, No. 1, 1977 |
| |
| Advertising and The Times |
| Gordon Phillips, Journal of Marketing History, No. 1, 1977 |
| |
| The evolution of Guinness advertising |
| F G Wigglesworth, Journal of Marketing History, No. 3, 1980 |
| |
| Cultural differences in international marketing |
| Fons Trompenaars, Market Leader, Issue 9, Summer 2000 |
| |
| Brand Positioning |
| Roderick White, WARC Best Practice, March 2006 |
| |
| Brand Positioning |
| Roderick White, WARC Best Practice, March 2006 |
| |
| Brand Positioning |
| Roderick White, WARC Best Practice, March 2006 |
| |
| Brand Positioning |
| Roderick White, WARC Best Practice, March 2006 |
| |
| A six segment message strategy wheel |
| Ronald E Taylor, Journal of Advertising Research, Vol. 39, No. 6, November/December 1999 |
| |
| A six segment message strategy wheel |
| Ronald E Taylor, Journal of Advertising Research, Vol. 39, No. 6, November/December 1999 |
| |
| Agency beliefs in the Power of Advertising |
| J.P Jones and M.T Ewing, International Journal of Advertising, Vol. 19, No. 3, 2000 |
| |
| AIDS and me. Never the twain shall meet: the effect of information accessibility on judgements of risk and advertising effectiveness |
| Raghubir, Priya and Menon, Geeta, Market Research Abstract, Volume 25, Number 1, June 1998 |
| |
| Grand Prix, Tesco - How 'Every Little helps' was a big help to Tesco |
| Ashleye Sharpe and Joanna Bamford, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| Grand Prix, Tesco - How 'Every Little helps' was a big help to Tesco |
| Ashleye Sharpe and Joanna Bamford, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| Commended, Reading and Literacy - How advertising mobilised parents to help improve the reading ability of their children |
| Jo Reid and Charlie Snow, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| NSPCC - FULL STOP campaign: together we will end cruelty to children |
| Jane Almey, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| Crown Paints - What a difference advertising makes |
| Gareth Rule, and Nicole Ten Thij, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| FT.com - FT.completely effective |
| Marielle Hunt, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| Kellogg's Nutri grain - How advertising helped build Kellogg's franchise in a new category |
| Janey Bullivant, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| Kellogg's Nutri grain - How advertising helped build Kellogg's franchise in a new category |
| Janey Bullivant, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| Continuity or Burst? How do TV strategies compare? |
| Pascale Merzereau and Laurent Battais, Admap, October 2000 |
| |
| Impact and Influence- the new look of PR Evaluation |
| Pamela Neira and Ruth McNeil, Admap, January 2001, Issue 413 |
| |
| The Brand New World of Marks and Spencer |
| Alan McWalter, Market Leader, Issue 11, Winter 2000 |
| |
| The Brand New World of Marks and Spencer |
| Alan McWalter, Market Leader, Issue 11, Winter 2000 |
| |
| The Brand New World of Marks and Spencer |
| Alan McWalter, Market Leader, Issue 11, Winter 2000 |
| |
| Informed Eclecticism: A Research Paradigm for the 21st Century |
| Andy Barker, Nigel Spackman and Clive Nancarrow, International Journal of Market Research, Vol. 43, No. 1, 2001 |
| |
| The Relationship Between Customer and Supplier Perceptions of the Manufacturer's Market Orientation and It's Business Performance |
| Fred Langerak, International Journal of Market Research, Vol. 43, No. 1, 2001 |
| |
| Kellogg's Nutri-Grain |
| Radio Advertising Bureau (UK), Radio Advertising Effectiveness case study, 1998 |
| |
| Nicotinell |
| Radio Advertising Bureau (UK), Radio Advertising Effectiveness case study, 2000 |
| |
| Scottish Widows Pension |
| Radio Advertising Bureau (UK), Radio Advertising Effectiveness case study, 1998 |
| |
| Barclays Bank Supersavers |
| Radio Advertising Bureau (UK), Radio Advertising Effectiveness case study, 1983 |
| |
| Raider=Twix: The Successful Rebirth of a Brand |
| Suzanne Hornsleth, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| Training: Why Bother? |
| Petra van der Heijden, Market Research Society, Annual Conference, 2000 |
| |
| Competitive Brands' User–Profiles Hardly Differ |
| Rachel Kennedy, Stephen Long and Andrew Ehrenberg, Market Research Society, Annual Conference, 2000 |
| |
| Competitive Brands' User–Profiles Hardly Differ |
| Rachel Kennedy, Stephen Long and Andrew Ehrenberg, Market Research Society, Annual Conference, 2000 |
| |
| Brand Building in the Age of e–Commerce: Have the Rules Changed? |
| Vaughan Flood, Market Research Society, Annual Conference, 2000 |
| |
| Red Bull gives you Wings! |
| EURO-Effies, 2000 |
| |
| Red Bull gives you Wings! |
| EURO-Effies, 2000 |
| |
| Sony Playstation |
| EURO-Effies, 2000 |
| |
| Eurocard/Mastercard |
| EURO-Effies, 2000 |
| |
| Is Television Advertising Good For Children? Areas of Concern and Policy Implications |
| L Sharp, G Kindra and S Bandyopadhyay, International Journal of Advertising, Vol. 20, No. 1, 2001 |
| |
| Is Television Advertising Good For Children? Areas of Concern and Policy Implications |
| L Sharp, G Kindra and S Bandyopadhyay, International Journal of Advertising, Vol. 20, No. 1, 2001 |
| |
| Is Television Advertising Good For Children? Areas of Concern and Policy Implications |
| L Sharp, G Kindra and S Bandyopadhyay, International Journal of Advertising, Vol. 20, No. 1, 2001 |
| |
| Advertising Attitudes and Advertising Effectiveness |
| Abhilasha Mehta, Journal of Advertising Research, Vol. 40, No. 3, May/June 2000 |
| |
| Advertising Attitudes and Advertising Effectiveness |
| Abhilasha Mehta, Journal of Advertising Research, Vol. 40, No. 3, May/June 2000 |
| |
| Weetbix '9 out of 10' |
| Advertising Federation of Australia, Advertising Effectiveness Awards, 1998 |
| |
| The End of Age Target Marketing |
| Martine Roefflaer, ESOMAR, Youth Power, Beijing, October 1999 |
| |
| Children are Important Consumers |
| Yunus Erduran, ESOMAR, Youth Power, Beijing, October 1999 |
| |
| Children are Important Consumers |
| Yunus Erduran, ESOMAR, Youth Power, Beijing, October 1999 |
| |
| Children are Important Consumers |
| Yunus Erduran, ESOMAR, Youth Power, Beijing, October 1999 |
| |
| Children and Media |
| Joel Schneider and Michael Cohen, ESOMAR, Youth Power, Beijing, October 1999 |
| |
| Using Projective Laddering. Providing a Better Understanding of the Value Dimension in Image Positioning Studies |
| Anders A. Rasmussen, ESOMAR, Qualitative Research, Athens, November 1999 |
| |
| The Death of Marketing: What Now For Market Research? |
| Mark Earls, Market Research Society, Annual Conference, 2001 |
| |
| Why A Lot of Market Research is a Complete Waste of Time and Money |
| Warwick Cairns, Market Research Society, Annual Conference, 2001 |
| |
| 'I Want My MTV, but in Mandarin Please' |
| Sulin Lau, Admap, March 2001, Issue 415 |
| |
| Are So-called Successful Advertising Campaigns Really Successful? |
| Steuart Henderson Britt, Journal of Advertising Research, Vol. 40, No. 6, November/December 2000 |
| |
| Repetitive Advertising and the Consumer |
| Andrew Ehrenberg, Journal of Advertising Research, Vol. 40, No. 6, November/December 2000 |
| |
| Better Measurement and Management of Brand Value |
| Allan L Baldinger, Journal of Advertising Research, Vol. 40, No. 6, November/December 2000 |
| |
| Better Measurement and Management of Brand Value |
| Allan L Baldinger, Journal of Advertising Research, Vol. 40, No. 6, November/December 2000 |
| |
| Guerrilla Marketing Grows Up |
| Ellen Newborne, Agency magazine, Spring 2001 |
| |
| Freschetta: How advertising brought the pizza market to its senses |
| Nick Brookes, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000 |
| |
| IKEA |
| Sarah Heard, Account Planning Group (UK), Creative Planning Awards, 1999 |
| |
| Kelloggs – Special K |
| Jason Chebib, Account Planning Group (UK), Chairman's prize, Creative Planning Awards, 1999 |
| |
| Kelloggs – Special K |
| Jason Chebib, Account Planning Group (UK), Chairman's prize, Creative Planning Awards, 1999 |
| |
| HEA Anti–smoking - method planning |
| Kara Miller, Account Planning Group (UK), Gold winner, Creative Planning Awards, 1999 |
| |
| Guinness: Good things come to those who wait |
| Jeremy Thorpe-Woods, Account Planning Group (UK), Creative Planning Awards, 1999 |
| |
| Guinness: Good things come to those who wait |
| Jeremy Thorpe-Woods, Account Planning Group (UK), Creative Planning Awards, 1999 |
| |
| Kellogg's – Coco Pops |
| Mark Brown, Account Planning Group (UK), Gold winner, Creative Planning Awards, 1999 |
| |
| Wickes PLC |
| Stuart Smith, Account Planning Group (UK), Creative Planning Awards, 1999 |
| |
| Lanarkshire Health Board |
| Irene Brownless, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 1999 |
| |
| Cinema Advertising Re–considered |
| Charles Foster, M.T Ewing and Erik Du Plessis, Journal of Advertising Research, Vol. 41, No. 1, January/February 2001 |
| |
| Cinema Advertising Re–considered |
| Charles Foster, M.T Ewing and Erik Du Plessis, Journal of Advertising Research, Vol. 41, No. 1, January/February 2001 |
| |
| The Viewers are Zapping. Is the Methodology Keeping Up? |
| John Gill and Tony Twyman, ESOMAR, Audience Research, Miami, May 2000 |
| |
| Estimating Audience Demographics with the Aid of Multiple Measures |
| Mark Maiville and Bill Engel, ESOMAR, Audience Research, Miami, May 2000 |
| |
| Culture Clashes: How they Sabotage Mergers |
| Allan Kennedy and Terrence Deal, Market Leader, Issue 13, Summer 2001 |
| |
| Semiotics: a Window into Competitor Advertising |
| Malcolm Evans and Michael Harvey, Admap, June 2001, Issue 418 |
| |
| Semiotics: a Window into Competitor Advertising |
| Malcolm Evans and Michael Harvey, Admap, June 2001, Issue 418 |
| |
| Managing Mixed Media Campaigns |
| Roderick White, WARC Best Practice, June 2005 |
| |
| Making the most of outdoor advertising |
| Andrew Green, WARC Best Practice, May 2008 |
| |
| Advertising Cars |
| Roderick White, WARC Best Practice, July 2006 |
| |
| Advertising Cars |
| Roderick White, WARC Best Practice, July 2006 |
| |
| Advertising Cars |
| Roderick White, WARC Best Practice, July 2006 |
| |
| Advertising Cars |
| Roderick White, WARC Best Practice, July 2006 |
| |
| The Evolution of Marketing |
| Mary Goodyear, ESOMAR, Marketing Research Congress, Paris, September 1999 |
| |
| Artificial Life Simulations: Consumer Behaviour Modelling for Marketing Strategy |
| Bruce Grey Tedesco, ESOMAR, Marketing Research Congress, Paris, September 1999 |
| |
| How to Write an Inspiring Creative Brief |
| David Barker, Admap, July 2001, Issue 419 |
| |
| Case Study: GMTV Competing for Children |
| Clive Crouch, Young Consumers, Vol. 1, No. 1, 1999 |
| |
| Children and Advertising - The Research |
| Jeffrey Goldstein, Young Consumers, Vol. 1, No. 2, 1999 |
| |
| Children and Advertising - The Research |
| Jeffrey Goldstein, Young Consumers, Vol. 1, No. 2, 1999 |
| |
| Chinese Children's Consumer Behaviour: A Review |
| Hongxia Zhang and James McNeal, Young Consumers, Vol. 2, No. 1, 2000 |
| |
| Talking to Kids |
| Christina Smith, Young Consumers, Vol. 3, No. 1, 2001 |
| |
| Effects of Violence and Brand Familiarity on Responses to Television Commercials |
| F Shen, International Journal of Advertising, Vol. 20, No. 3, 2001 |
| |
| AMI |
| Communication Agencies Association of New Zealand, Advertising Effectiveness Awards, 2000 |
| |
| Lee Jeans |
| Communication Agencies Association of New Zealand, Advertising Effectiveness Awards, 2000 |
| |
| Zapping Behaviour during Commercial Breaks |
| Ruby. P. W. Lee and Alan Ching Biu Tse, Journal of Advertising Research, Vol. 41, No. 3, May/June 2001 |
| |
| Instrumental versus Vocal Versions of Popular Music in Advertising |
| Michelle. L. Roehm, Journal of Advertising Research, Vol. 41, No. 3, May/June 2001 |
| |
| Consumer Behaviour at the Point of Purchase |
| James R. Ogden, Point of Purchase Advertising International, 2004 |
| |
| Consumer Behaviour at the Point of Purchase |
| James R. Ogden, Point of Purchase Advertising International, 2004 |
| |
| Consumer Behaviour at the Point of Purchase |
| James R. Ogden, Point of Purchase Advertising International, 2004 |
| |
| Sales Promotion Planning |
| Arlene S. Gerwin, Point of Purchase Advertising International, 2004 |
| |
| Advertising in a Recession |
| Bernard Ryan Jr, Recession, American Association of Advertising Agencies, Value of Advertising Committee, 1991 |
| |
| Advertising in a Recession |
| Bernard Ryan Jr, Recession, American Association of Advertising Agencies, Value of Advertising Committee, 1991 |
| |
| Advertising During a Recession |
| Stephen King, Recession, from Advertising in a Recession, NTC Publications, 1999 |
| |
| Comprehensive Criteria to Judge Validity and Reliability of Qualitative Research Within the Realism Paradigm |
| Marilyn Healy and Chad Perry, Market Research Abstract, Volume 3 Number 3, 2000 |
| |
| From Fruit to Fruity: The Hartley's Jam Relaunch |
| Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1999 |
| |
| ASW's Primary and Total Audience Surveys |
| Paul Donato, Advertising Research Foundation, Magazine Audience Measurement, January 1997 |
| |
| Strategies to Help Your Company Cope and Compete |
| Recession, Leo Burnett, Chicago, 1998 |
| |
| What Consumers Wish Brand Managers Knew |
| Judith Langer, Advertising Research Foundation, Brands in the Fast Forward Future, April 1997 |
| |
| Internet Reach and Frequency |
| Leslie Wood and Steve Coffey, Advertising Research Foundation, Media in Motion, December 1997 |
| |
| A Critical Exploration of Face-to Face Interviewing vs. Computer-Mediated Interviewing |
| Carolyn Folkman Curasi, International Journal of Market Research, Vol. 43, No. 4, 2001 |
| |
| Documenting the Value of the Medium: Multiple Studies in Advertising Effectiveness |
| Patty Collins and Rebecca McPheters, Advertising Research Foundation, Media Research, October 1998 |
| |
| How Modelling Ensures Advertising Effectiveness |
| Ian Fermor, Advertising Research Foundation, Accountability in Media, October 1998 |
| |
| The Roles of Satisfaction, Value, and Other Factors in Customer Loyalty in the Airline Industry |
| Paul Lai, Advertising Research Foundation, Brand Equity and ROI, October 1998 |
| |
| Outdoor Advertising Effectiveness |
| David McEvoy, Admap, December 2001, Issue 423 |
| |
| Multicultural Marketing Trends in the New Millennium |
| Derryl L. Reed, The Advertiser, Jan 2000 |
| |
| Multicultural Marketing Trends in the New Millennium |
| Derryl L. Reed, The Advertiser, Jan 2000 |
| |
| Are You Talking to Me? |
| Mary-Lou Quinlan, The Advertiser, Mar 2000 |
| |
| The Internet's Effect On traditional Media |
| Brad Adgate, The Advertiser, May 2000 |
| |
| Are We Through With Click-Through? |
| Ehren Maedge, The Advertiser, May 2000 |
| |
| Product Failure:More a Matter of Feelings than Features |
| Stan Gross, The Advertiser, Jul 2000 |
| |
| Branding.com |
| Brad Van Auken, The Advertiser, Nov 2000 |
| |
| The Advocate: Champion of the Creative Message |
| Joseph Kelly, The Advertiser, May 2001 |
| |
| Brands and the Challenge of Time |
| Jean-Noel Kapferer, Market Leader, Issue 15, Winter 2001 |
| |
| New Financial Requirements Call for New Leaders |
| Chris Grindem and Don Schultz, Admap, February 2002, Issue 425 |
| |
| Building an Effective Global Marketing Organization for the 21st Century |
| Joseph V. Tripodi, The Advertiser, Oct 1999 |
| |
| The True Cost Of Customer Acquisition |
| Wayne Rosenberger, The Advertiser, Apil 1999 |
| |
| Creating Brand Champions |
| Charles G. Biondo, The Advertiser, Oct 1998 |
| |
| Creating Brand Champions |
| Charles G. Biondo, The Advertiser, Oct 1998 |
| |
| Understanding Employee Motivation in the Workplace |
| Laurence E. Sheehan, The Advertiser, Oct 1998 |
| |
| Career Management: The New Reality |
| Anne Melanson, The Advertiser, April 1998 |
| |
| Employment Branding In The Knowledge Economy |
| Nigel M. de Bussy, M T Ewing, Pierre Berthon and Leyland F Pitt, International Journal of Advertising, Vol. 21, No. 1, 2002 |
| |
| Modelling Purchases As A Function Of Advertising |
| Lotte Yssing Hansen, Lars Gronholdt and Flemming Hansen, International Journal of Advertising, Vol. 21, No. 1, 2002 |
| |
| Public Relations In the Marketing Mix |
| Admap, March 2002, Issue 426 |
| |
| MediaDNA: Matching Brand Profiles To Media Brands |
| The MediaDNA Consortium, Admap, March 2002, Issue 426 |
| |
| Assessing Advertising Creativity Using the Creative Product Semantic Scale |
| Bruce L Smith and Alisa White, Journal of Advertising Research, Vol. 41, No. 6, November/December 2001 |
| |
| Planned or Impulse Purchases? How to Create Effective Infomercials |
| Brett A.S Martin and Tom Agee, Journal of Advertising Research, Vol. 41, No. 6, November/December 2001 |
| |
| Consumer and Advertising in the Americas: Are there Global Rules with Local Touch? |
| Laurent Flores, Advertising Research Foundation, Marketing Beyond Cultures and Borders, May 1999 |
| |
| Making the most of food advertising |
| Roderick White, WARC Best Practice, April 2008 |
| |
| Public Relations in the Marketing Mix |
| Roderick White, WARC Best Practice, March 2002 |
| |
| Technology Impact on Market Research: Are Marketing and Marketing Research Merging? |
| John T. Jeter, Advertising Research Foundation, Online and Print Research Workshop, October 2000 |
| |
| The Future of Magazines in the Digital Age |
| Robert Desatnick, Advertising Research Foundation, Online and Print Research Workshop, October 2000 |
| |
| Attitudinal Brand Equity, Behavioral Loyalty, and Brand Performance; Lessons Learned So Far |
| John Hallward, Advertising Research Foundation, Brand Equity Workshop, October 2000 |
| |
| The Five Golden Rules Of Online Branding: Measuring the Attributuions of Successful Branding Banners |
| Marc Ryan, Risa Weledniger and Michael Carlon, Advertising Research Foundation, Brand Equity Workshop, October 2000 |
| |
| Corporate Advertising |
| Roderick White, WARC Best Practice, June 2008 |
| |
| Corporate Advertising |
| Roderick White, WARC Best Practice, June 2008 |
| |
| Corporate Advertising |
| Roderick White, WARC Best Practice, June 2008 |
| |
| Information Technology Grows Up: Five Predictions for 2010 |
| Nick Barley, Market Leader, Issue 16, Spring 2002 |
| |
| You Are What You Know: The Savvy Consumer - Myth or Fact? |
| Sue Haynes, Clive Nancarrow and Andy Baker, Market Research Society, Annual Conference, 2002 |
| |
| A New Model for Converting Market Research Data into Actionable Insights |
| David Smith and Jonathan Fletcher, Market Research Society, Annual Conference, 2002 |
| |
| Children's Knowledge and Interpretation of Commercial Advertising Intentions, Truthfulness and Viewing Habits |
| Anne Martensen and Flemming Hansen, Forum for Advertising Research, March 2001 |
| |
| Customer Value Measurement for Competitive Advantage |
| Peter Burgess, Admap, May 2002, Issue 428, pp.35-37 |
| |
| Customer Value Measurement for Competitive Advantage |
| Peter Burgess, Admap, May 2002, Issue 428, pp.35-37 |
| |
| Rumble in the Brand Jungle |
| Paul Richards, Admap, May 2002, Issue 428, pp.39-41 |
| |
| Understanding the TV Viewer |
| Andrew Green, WARC Best Practice, November 2007 |
| |
| Why Brands Grow |
| Raj Echambadi, Edward Blair and Allan L Baldinger, Journal of Advertising Research, Vol. 42, No. 1, January/February 2002 |
| |
| Observations: Advertising Localization Overshadows Standardization |
| Richard Alan Nelson and Dr Ali Kanso, Journal of Advertising Research, Vol. 42, No. 1, January/February 2002 |
| |
| Observations: Advertising Localization Overshadows Standardization |
| Richard Alan Nelson and Dr Ali Kanso, Journal of Advertising Research, Vol. 42, No. 1, January/February 2002 |
| |
| Observations: Advertising Localization Overshadows Standardization |
| Richard Alan Nelson and Dr Ali Kanso, Journal of Advertising Research, Vol. 42, No. 1, January/February 2002 |
| |
| Marketing To My Generation - And Yours |
| Charles D. Schewe and Geoffrey E. Meredith, The Advertiser, April 2002 |
| |
| Role Portrayal In Advertising and Editorial Content, and Eating Disorders: An Asian Perspective |
| D. West, L. Yan and G. Prendergast, International Journal of Advertising, Vol. 21, No. 2, 2002 |
| |
| The Art of Global Marketing |
| Jim McDowell, The Advertiser, June 2002, pp.34-38 |
| |
| Global Marketing The Stanley Way |
| Kenneth Lewis, The Advertiser, June 2002, pp.40-44 |
| |
| Can advertising reach everybody? |
| Louise Edwards and Ian Brace, Admap, July 2002, Issue 430, pp.26-28 |
| |
| Sales Promotion and The Brand |
| Roderick White, WARC Best Practice, July 2008 |
| |
| Sales Promotion and The Brand |
| Roderick White, WARC Best Practice, July 2008 |
| |
| Intellectual Property: The Smart Bomb in Marketing's Armoury |
| Derek Ralston, Market Leader, Issue 17, Summer 2002, pp.28-30 |
| |
| Food Retailing: Growth Strategies and Competitive Advantage |
| Andrew Seth, Market Leader, Issue 17, Summer 2002, pp.51-57 |
| |
| The Medium Is Part of the Message |
| Maria Christina Moya Schilling, Karin Wood and Alan Branthwaite, ESOMAR, Reinventing Advertising, Rio, November 2000, pp.207-229 |
| |
| Integrated Marketing Communications |
| Helen Mitchell and Susan Baker, ESOMAR, Reinventing Advertising, Rio, November 2000, pp.239-241 |
| |
| Launching a new magazine in an old market |
| Angela Brooks, ESOMAR, Print Brands and Multi-Media, Paris, January 2001, pp.107-127 |
| |
| Strategic market segmentation |
| Cathy Clerinx and David Mackenzie, ESOMAR, Global Healthcare, Geneva, April 2001, pp.27-41 |
| |
| A borderless brand |
| Richa Puranesh, Malini Pani and Poonam Kumar, ESOMAR, Qualitative Research, Budapest, October 2001, pp.65-89 |
| |
| A new role for projective techniques |
| Alan Branthwaite and Peter Cooper, ESOMAR, Qualitative Research, Budapest, October 2001, pp.236-263 |
| |
| Exploratory consumer buying behaviour |
| Roland Helm and Harald Hasselmann, ESOMAR, Marketing Transformation Congress, Rome, Sept 2001, pp.113-131 |
| |
| New data collection techniques |
| Russell King, Marian Sudbury and Rana Tassabehji, ESOMAR, Marketing Transformation Congress, Rome, Sept 2001, pp.405-421 |
| |
| MSN Advertising: Latest Lesson from Three Years of Online Branding Assessment |
| Kim Houpt, Kumar Mehta and Jeffrey Graham, Advertising Research Foundation, Online Research, October 2001, pp.49-51 |
| |
| P-O-P Measures Up: Learnings from the supermarket class of trade |
| Point of Purchase Advertising International, 2001, pp.1-45 |
| |
| P-O-P Measures Up: Learnings from the supermarket class of trade |
| Point of Purchase Advertising International, 2001, pp.1-45 |
| |
| Demystifying semiotics: some key questions answered |
| Rachel Lawes, International Journal of Market Research, Vol. 44, No. 3, 2002, pp.251-265 |
| |
| Children's television programming |
| Sara Guciardo, Joel Schneider and Michael Cohen, Young Consumers, Vol.3, Issue 4 (2002), pp.3-15 |
| |
| Keeping the focus in teen focus groups |
| Christine Efken, Young Consumers, Vol.3, Issue 4 (2002), pp.21-29 |
| |
| Adstock and media planning |
| Erwin Ephron and Colin McDonald, Admap, September 2002, Issue 431, pp.30-31 |
| |
| Exploring the missing point of view in international advertising management |
| Huhn Choi, Jaeseok Jeong and Marye Tharpe, International Journal of Advertising, Vol. 21, No. 3, 2002, pp.293-320 |
| |
| How sports sponsorship can always win |
| Karen Earl, Admap, October 2002, Issue 432, pp.16-18 |
| |
| LIPEX (simvastatin, MSD) |
| Communication Agencies Association of New Zealand, Advertising Effectiveness Awards, 2002 |
| |
| Now that's art - how Hahn Premium Light became the No. 1 light beer in Australia |
| Stephanie Sieber and Tim Browne, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-19 |
| |
| Tena - taking the piss seriously |
| Sue Pleasance, Sue Peden and Jane Reid, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-18 |
| |
| Pharmaceuticals: the new brand arena |
| Mike Owen and Jon Chandler, International Journal of Market Research, Vol. 44, No. 4, 2002, pp.385-404 |
| |
| What price o |
