WARC MOBILE: TODAY'S HEADLINES

Global TV viewing habits change
GLOBAL: Turkey, China and Russia are the countries at the forefront of the shift from viewing live TV to watching programming streamed from the internet and watching TV on a computer or laptop. The findings emerged from a survey by Ipsos OTX, the...

Luxury shoppers seek bargains
NEW YORK: Shoppers for luxury products are increasingly cost-conscious and open to experiential marketing, according to two new surveys. Researcher Unity Marketing polled 1,335 affluent American consumers (in the top 20% of households by income) on...

Packaging sways Indian consumers
MUMBAI: Indian consumers put packaging on a par with the brand when it comes to overall product satisfaction, according to a report which found that packaging is three times more important to consumer satisfaction in developing markets. A total of...

Goldman Sachs leverages social media
NEW YORK: Major financial services brands could benefit from using social media as a channel to help explain their business and demonstrate the value they bring to the economy, a leading executive has argued. Lisa Shalett, head of brand marketing...

UK marketing outlook brighter
LONDON: The outlook for UK marketers is brighter than it has been for some time according to the latest quarterly IPA Bellwether Report which shows a significant upwards revision of marketing budgets in the first three months of the year. The

Brands tap Australian ideals
SYDNEY: Brands could build consumer loyalty by aligning themselves with Australian ideals, in particular the notion that everyone is given a "fair go", a leading industry figure has maintained. Addressing a French-Australian Chamber of Commerce...


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