eSports at tipping point
LONDON: Marketers seeking to reach young consumers  turning away from television could consider eSports, which observers have told Warc is growing rapidly and is set to reach a tipping point. A Warc Trends Snapshot,

Advertising vital to nation's life
LONDON: Advertising plays a vital role in the UK's media, cultural and sporting arenas, effectively funding them to the tune of almost £5bn a year, according to a new report. For

Big changes ahead for marketing
SAN MATEO, CA: Marketing is set to move centre-stage in businesses around the world as they adapt to keep up with increased technical and consumer demands, according to a new survey. A

'Breakout year' for programmatic
FORT LAUDERDALE, FL: If the last year contained a lot of sound and fury about programmatic TV, then the coming year promises to deliver rather more substance according to a leading industry figure. "2014 was a very noisy year for programmatic...

Tough Mudder sees loyalty success
NEW YORK: Tough Mudder, which organises a series of extreme events around the world, has successfully shown how loyalty programs can be adapted by experience-based brands to boost customer engagement. Nicholas Horbaczewski, Tough Mudder's...

Brands must get smarter with K-wave
SHANGHAI: Marketers in China have reached the limits of their current approach to exploiting the popularity of Korean culture and need to move to the next stage, a leading industry figure has said. Speaking to Thoughtful China, Laurence Lim-Dally,...

Ratings remain priority for marketers
NEW DELHI: Marketers in India are willing to experiment with TV content, but ultimately ratings remain their priority and in the first half of the year much of their attention will be focused on cricket. The ICC Cricket World Cup is taking place in...

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