WARC MOBILE: TODAY'S HEADLINES

FMCG shoppers not focused on price
LONDON: Price is not the major factor in purchasing decisions for two thirds of European grocery shoppers, according to a new study which argues that brands and retailers need to appreciate how shopper types vary by market across the continent. ...

Oreo stumbles with vlogging
LONDON: The sensitive issue of how to signpost native advertising has claimed a high-profile victim as the UK's Advertising Standards Authority (ASA) has ruled that a number of vloggers failed to clearly tell viewers their videos were in fact part...

Twitter sparks new privacy row
SAN FRANCISCO: Twitter has announced its intention of collecting lists of the apps installed on people's phones in order to better target advertising, a move which has not met with universal approval. The resulting app graph, which is what the...

Australian online adspend to double
SYDNEY: Australian online advertising expenditure is set to double over the next four years according to a new study, which highlights the growth of online video. The report – Australian Online General and Mobile Advertising Market 2014 – from...

Black Friday insights boost Samsung
BOCA RATON, FL: Samsung, the electronics manufacturer, has successfully demonstrated how market research can help brands cut through the Black Friday clutter by providing deeper insights into shopper needs. Meet Shah, manager/consumer market...

Fashion, grocery lead Indian etail surge
NEW DELHI: Fashion and grocery are important categories in the fast-growing and fast-changing world of Indian ecommerce, where further acquisitions and investments by leading players are in the air. Amazon is in talks about buying online fashion...


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