WARC MOBILE: TODAY'S HEADLINES

Advertising is a System One business
LONDON: Advertising is a System One business that needs to get better at codifying its learning, according to Rory Sutherland. The vice chairman of Ogilvy & Mather UK told an audience gathered to celebrate 50 years of Admap - the anniversary...

Retargeting deters half of consumers
LONDON: Just over half of UK consumers are put off buying products or services if they see the same online ad over and over again, according to a new survey. Ad tech business InSkin Media and agency Rapp Media surveyed 1,600 UK adults for their...

Gen Z wants 'authentic' social media
PALO ALTO, CA: Current social media are failing to meet the needs of young US Millennials for authenticity and a separate space from parents and employers a new survey has revealed. The Youth and Online Habits study was conducted by Harris Poll on...

Yes to ad-supported apps
NEW YORK: US consumers prefer free, ad-supported apps to those costing money but they also want the ability to filter the companies who are able to advertise to them, a new study says. The Digital Advertising Alliance (DAA), a consortium of the...

T-Mobile prioritises consumer choice
ORLANDO: T-Mobile, the wireless provider, is focusing its research efforts on the drivers of choice rather than solely addressing the "wants and needs" of US consumers, a strategy which is helping the firm fuel its rapid growth. Mike Sievert, the...

India's niche e-tailers gain foothold
NEW DELHI: Niche e-tailers in India are using main media advertising to establish both credibility with consumers and a presence in a market dominated by three big ecommerce players. "The larger sites just act like a shopping mall which sells top...

China's consumers fear pollution
BEIJING: Pollution in China's cities can be so bad that consumers are increasingly searching out products that can help protect them from its worst effects, according to a new study. The Consumer Trends 2015 report from researcher Mintel, based on...


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