WARC MOBILE: TODAY'S HEADLINES

TV loses hold over living rooms
LONDON: Multi-screening is now so commonplace that the television can no longer lay claim to being the centre of attention in UK living rooms, according to a new survey. The Real_Living report from the Internet Advertising Bureau UK (IAB) involved...

Consumers act on spam
EUROPE: Irrelevant communications remain a major annoyance for European consumers, with a new survey suggesting that eight in ten are ready to take some sort of action against the brands behind such messages. Research commissioned by Ricoh Europe...

Twitter tweaks timeline
SAN FRANCISCO: Twitter has launched a new timeline that displays first those tweets the service believes are most important to individual users, in a change the platform says will enable brands to reach a more engaged audience. "We think this is...

Transformational CMOs target growth
NEW YORK: A new breed of chief marketing officer – the "transformational" CMO – is focused on business performance and preparing to step up to the CEO position, a leading industry figure has said. Bruce Rogers, the Chief Insights Officer of Forbes...

Asia has huge lead in social media use
SINGAPORE: Six of the world's top ten countries for social media use are in Asia, recent research has revealed. We Are Social's

Dunkin' Donuts taps 'brand personality'
PALM DESERT, CA: Dunkin' Donuts typically bases its messaging more around a "brand personality" than demographics, in recognition of the fact the people who buy its coffee and baked goods frequently share a common attitude. John Costello,...

Speak 'adorkable' to China's teens
BEIJING/LONDON: Marketers seeking to reach China's post-00 teens need to understand and communicate using their "adorkable" vocabulary according to several leading industry figures. Writing in the current issue of Admap, Lily Xiong, associate...

India auto brands tap social
NEW DELHI: The just-ended Auto Expo in New Delhi saw exhibitors stepping up their use of social media – from live-streaming to influencer marketing – as a way of reaching and engaging would-be car buyers. Twitter reported that around 2.9 lakh...

Pretesting could boost OTC ads
NEW YORK: Over-the-counter drug advertisements tend to be intrusive – and a new study recommends the use of pretesting to prevent irritating consumers and thus encouraging them to avoid these messages. Jisu Huh (School of Journalism and Mass...


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