WARC MOBILE: TODAY'S HEADLINES

Global marketer confidence dips
LONDON: Confidence among global marketers dipped in August, according to the latest Warc Global Marketing Index (GMI), although optimism about trading conditions in Europe continued to strengthen. The headline GMI figure, which assesses marketers'...

Young annoyed by poor retail service
GLASGOW: Almost one third of UK consumers have become less loyal to retail brands in the past five years, with poor service the most commonly cited reason and younger consumers disproportionately affected according to a new survey. KANA Software,...

HDFC Bank is India's most valuable brand
MUMBAI: HDFC Bank has been named India's most valuable brand in the first such ranking by BrandZ which is dominated at the top level by services companies. The Top 50 Most Valuable Indian Brands,...

Most unpaid social gets no engagement
NEW YORK: Almost all engagement with unpaid social media updates is focused on just 1% of posts, a new study has found. SocialFlow, a social media optimisation platform, analysed 1.6m non-paid social media posts across Twitter, Facebook and...

Consumers warm to wearables
CHICAGO, ILL: Wearable fitness devices are leading the US consumer charge into the internet of things, with over one fifth already owning one or planning a purchase by 2015. According to the 2014 State of the Internet of Things Study, carried out...

Phablet role challenged in Asia
SINGAPORE: There are signs that the rise of the phablet in Asia may be short-lived as new data indicates a nascent trend to the use of tablets with cellular voice capabilities. A year ago, International Data Corporation (IDC) was reporting that...


Mobile Home  |  Warc.com Home  |  Contact Us
©2014 Copyright and Database Rights owned by Warc