Shifts in global adspend revealed
GLOBAL: China accounted for one in every four new ad dollars spent worldwide over the last decade, while the US now spends less on advertising per head than it did ten years ago, new Warc research has confirmed. The findings are released within
Online holiday spend to hit $70bn
RESTON, VA: As the US holiday sales season kicks off with Thanksgiving and Black Friday, a new report forecasts that shoppers will spend $70.1bn online in November and December. That represents year-on-year growth of 14%, according to
Google readies for faster mobile
SAN FRANCISCO: Thousands of publishers have expressed interest in Google's Accelerated Mobile Pages (AMP) Project, which the company has announced will go live early next year. Aimed at overcoming the problem of slow-loading mobile web pages that...
Nescafé extends social-first strategy
LONDON/VEVEY: Pleased with the success of a recent campaign on Facebook, instant coffee brand Nescafé has confirmed it is considering using newer social platforms as part of its marketing mix to engage millennials. The Nestlé-owned coffee brand is...
P&G tops FMCG reach in China
SHANGHAI: Procter & Gamble (P&G) maintained its lead in the consumer goods market in China over the past year after achieving 95.5% penetration of urban households, a new report has revealed. According
SE Asia leads on social media usage
SINGAPORE: Southeast Asia has among the highest social media penetration rates in the world and a key factor driving the development is the growth of Facebook, a new report has shown. In its first-ever