WARC MOBILE: TODAY'S HEADLINES

Samsung joins mobile payment fight
BARCELONA: Samsung, the world's largest manufacturer of smartphones, has announced its entry into the mobile payment sector, where it will be taking on Apple with a new Samsung Pay service. The move coincides with the launch of its Galaxy S6 and...

Unilever buys into natural skincare
LONDON: Unilever, the consumer goods giant, is set to extend its reach into the personal care sector with the purchase of REN, a premium British skincare brand in the fast-growing naturals sector. REN had annual sales of around £40m in 2013, some...

Target boosts millennial foods
MINNEAPOLIS: Target, the retail chain, is prioritising seven grocery categories known to be favoured by millennials, urban consumers and Hispanic shoppers in the hope of boosting its appeal with these audiences. Products expected to receive...

Seeding wins for Vita Coco
DANA POINT, CA: Vita Coco, the leading brand of coconut water, has successfully demonstrated how seeding products with various kinds of influencers can help build awareness and ultimately drive sales. Jane Prior, Vita Coco's evp/global brand...

India has 'effectiveness advantage'
SINGAPORE: Indian brands and agencies lead Asia in terms of proving that their marketing strategies have delivered commercial success, according to a new report from Warc.

Malaysians move to own label
KUALA LUMPUR: Some 40% of Malaysians purchased more private-label goods in 2014 than they did the year before, with over half of them naming lower prices as the reason for their choice, according to a new survey of the country's shoppers.


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