Coke tops World Cup brands
LONDON: Coca-Cola, an official sponsor of the recent FIFA World Cup, has emerged as the most recognised brand of the tournament, according to post-event research. An online poll of 5,000 consumers in the UK and Brazil by
Final Innovation Prize judges named
LONDON: Six leading agency practitioners as well as two client-side senior marketers from PepsiCo and Unilever will join a full complement of 14 judges for the Warc Prize for Innovation 2014. Chaired by Peter Espersen, head of community co-creation...
Getting sponsored content right
NEW YORK: Brand familiarity, trust and subject matter expertise are the main drivers for consumers open to in-feed sponsored content on news sites, although positive opinion about a publisher's credibility also matters, a new survey has found. The...
Chinese economy set to overtake US
SHANGHAI/LONDON: China is expected to leapfrog the US to become the world's largest economy in 2014, at least in terms of purchase power parity, a white paper from Euromonitor International has forecast. It
Australian retailers miss out mobile
SYDNEY: Even though most Australian retailers recognise the importance of developing a mobile strategy, the great majority are unprepared and no more than 30% have mobile-enabled websites, a new report has found. A joint study
Dell takes social out of the silo
DANA POINT, CA: Dell, the information technology giant, is using insights gathered from social media to shape its broader digital marketing efforts, and vice versa, according to a leading executive at the company. Ana Villegas, Dell's marketing...
Digital wallets fail to attract users
KETTERING, OH: Although nearly 80% of consumers are aware of "digital wallets" such as PayPal, only about a third (32%) have ever used them as a payment option, a new survey has revealed. Based on responses from more than 2,000 US smartphone,...