WARC MOBILE: TODAY'S HEADLINES

TV companies waste data potential
LONDON: TV companies are collecting vast amounts of data about audiences and users thanks to subscription and registration services, but are largely failing to put this information to practical use, a white paper has claimed. In

Admap Prize shortlist announced
LONDON: A total of 24 essays have been shortlisted for the Admap Prize 2015, sponsored by Kantar, in which contestants were asked to address the topic 'Does Big Data inspire or hinder creative thinking?'. Now in its fourth year, this global,...

Google takes over half global search
NEW YORK: Google continues to dominate global search advertising and will account for over half of this $81.6bn market in 2015, according to new figures. Breaking out search ad spending from digital ad spending for the first time, researcher...

In-store wi-fi boosts sales, loyalty
ATLANTA: Of all the various technologies that retailers can deploy, wi-fi may be the one with the greatest potential to drive sales and customer loyalty according to new research. A survey of 100 retailers ranging in size from those with a turnover...

East Asians gift global beauty brands
SINGAPORE: Korean beauty products are a top choice for personal use among many East Asian consumers but they are more likely to give international brands as gifts according to a new study. Researcher Nielsen polled 1,900 women aged 18 to 55 in four...

Indian ecommerce 'a game of investors'
MUMBAI: Marketing expenditure by India's ecommerce businesses will rise in 2015 as they chase new customers, but some observers consider the industry little over a year away from a major correction. The ecommerce sector was a major contributor to...

Sour Patch Kids updates influencer model
AUSTIN, TX: Sour Patch Kids, the candy line owned by Mondelez International, has shown how tapping YouTube influencers in innovative ways can help brands make a genuine connection with teens. Farrah Bezner, marketing director/Halls and candy at...


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