WARC MOBILE: TODAY'S HEADLINES

Audio an underexploited opportunity
LONDON: Far from cannibalising radio audiences, new audio formats are growing overall listening hours and can help extend campaign reach for advertisers and improve ROI, a new study has claimed. The Radio Advertising Bureau undertook quantitative...

Sky explores bespoke ad rates
LONDON: Advertisers can take advantage of increasingly sophisticated technology to target TV-watching households more closely but that also spells the end of traditional rate cards, a leading industry figure has said. Jamie West, deputy managing...

Cross-border ecommerce grows
STAMFORD, CT: Almost 40% of online consumers have purchased goods from another country, with the US, UK and Germany among those they are happiest to buy from, new research has shown. Pitney Bowes surveyed approximately 12,000 adults across 12...

Asia's FMCG growth halves
BEIJING: Growth in consumer FMCG spending is slowing sharply across emerging Asian markets, down 3.6 points this year, the equivalent of $15bn in lost sales, according to new research. Figures from researcher Kantar Worldpanel show that FMCG sales...

Millennials drive mobile payments
NEW YORK: US millennials are twice as likely as their elders to regard mobile payments as being easier and more efficient, and are driving adoption of digital currencies, two new studies have shown. Researcher GfK looked at mobile payments as part...

Xiaomi rides popular wave
BEIJING/MUMBAI: Xiaomi has risen to become China's leading smartphone brand and the world's number three in a mere five years and is looking to conclude a major loan arrangement to finance a push into new markets. New figures from market researcher...

Crest enjoys Halloween treat
NEW YORK: Crest, Procter & Gamble's oral-care line, successfully showed how brands can profit from subverting category norms by "championing", rather than chastising, kids for eating candy on Halloween. Erica Herman, svp/global strategy at...


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