WARC MOBILE: TODAY'S HEADLINES

Mobile leads desktop in UK
UK: This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops. The latest estimates of media consumption from insights provider...

One in ten ads blocked
LONDON: As many as one in ten digital ad placements are blocked from being served on unsuitable websites according to soon-to-be released research. Integral Ad Science, a company supplying media evaluation intelligence and technology, said that...

Auto buyers ready to purchase online
NEW YORK: Three quarters of car owners looking to purchase a new vehicle are ready to do everything online, from research to negotiation, financing and delivery, according to a new survey that identifies after-sales as a particular area in need of...

India now a multi-sport nation
MUMBAI: Cricket remains by far the most popular sport in India, but the growth of the overall sports industry is being driven by football, kabbadi and tennis according to a new report. The Sports Sponsorship Report 2015, from GroupM ESP and...

Apple Watch clocks 6% purchase intent
NEW YORK: Around 6% of US adults have indicated their intention to buy an Apple Watch, with almost 1m having pre-ordered the device since that became possible a week ago. Ipsos polled 1,829 US adults online from April 8–14 about the latest addition...

Aussie outdoor passes newspapers
SYDNEY: Outdoor was among the strongest performing advertising media in Australia during March and has overtaken newspapers in terms of expenditure by main media agencies. Latest figures from Standard Media Index (SMI) show that total media agency...

Aflac Duck takes flight on social
AUSTIN, TX: Aflac, the insurance provider, has successfully given its duck mascot a voice on social media – and thus translated the engagement its avian ambassador generates on TV into a range of online opportunities. Kip Havel, Aflac's...

'Pet condom' campaign wins at REGGIEs
CHICAGO: San Francisco's Society for the Prevention of Cruelty to Animals (SPCA) took the top "Super REGGIE" honour at the 2015 REGGIE Awards for a "pet condom" campaign devised with agency Geometry Global. Organised by the Brand Activation...


Mobile Home  |  Warc.com Home  |  Contact Us
©2015 Copyright and Database Rights owned by Warc