WARC MOBILE: TODAY'S HEADLINES

CMOs focus on customer journey
NEW YORK: Chief marketing officers are shifting their budgets away from individual channels and placing greater emphasis on the entire customer journey, a new study has found. The CMO Club, in partnership with IBM, conducted research among 100 of...

Dell champions 'global-friendly' ethos
NEW YORK: Brands seeking to translate content into other languages might benefit from training their marketers to be more "global-friendly", a leading executive from Dell has argued. Wayne Bourland, the technology company's director/global...

Consumers want free online news
LONDON: UK consumers want their online news to be free at the point of consumption, a survey finding reinforced by data which highlights the fact that the slowest growing newsbrands are those operating paywalls. A poll of 1,055 adults for The News...

Android preferred for mobile email
LONDON: Email open and click rates across Europe are growing significantly faster on Android devices than iOS ones, new research has shown. SendGrid, an email delivery platform, collected data on ten billion emails sent across its database of...

Vertical video swells completion rates
NEW YORK: Mobile video ad campaigns shot vertically can deliver a significant increase in completion rates according to adtech firm Celtra. One such campaign for Audi, designed around the car marque's involvement in the Le Mans race, achieved a 36%...

Aussie marketers tackle adtech issues
SYDNEY: Australia's advertising and marketing industry is increasingly concerned with issues around digital advertising technology according to a new report which also highlights several areas where further education is required. In The State of...

Clarity ahead for India's TV ratings
MUMBAI: The long-running debate around India's TV ratings has taken a new, and decisive, turn as the two main protagonists have pooled their resources in a new company to gather all relevant data. BARC India, the television rating company formed by...


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