WARC MOBILE: TODAY'S HEADLINES

Brands 'miss' key cultural events
LONDON: With British Muslims celebrating the festival of Eid al-Fitr over the coming days, new research suggests brands may miss out on the sales opportunities presented by this and other cultural events. According to an online poll of 1,000 UK...

Leading brands test virtual reality
NEW YORK: Coca-Cola, the soft drinks giant, TV network HBO and Japanese automaker Nissan are a trio of leading global brands that are exploring the marketing opportunities offered by new virtual reality (VR) technology. While the current cost of...

India set to be smartphone hotspot
NEW DELHI: International and Indian smartphone vendors are optimistic that the market in India will soon grow substantially even though a number of obstacles remain, such as expensive 3G services and a patchy telecoms infrastructure. John Sculley,...

Finance brands must improve insights
NEW YORK: Many brands in the financial services category are failing to focus on customer insights, according to a leading executive from Lincoln Financial Group. Jamie DePeau, the firm's corporate chief marketing officer, discussed this theme at...

Chinese luxury e-retailer looks west
BEIJING: Milan, New York and Paris are in line to host new stores catering for Chinese tourists after Secoo, China's largest luxury e-commerce firm, announced it has raised $100m investment to expand its foothold into Western markets. It already...

Consumer sales may triple in Nigeria
LAGOS: Consumption in Nigeria could more than triple to almost $1.4 trillion a year by 2030, an increase of about 8% annually, a new report has forecast. And if the country reaches its full potential, annual GDP could exceed $1.6 trillion in 2030 –...

Google's seasonal search trends
ORLANDO, FL: Early May and July are when search volumes on Google peak in the US for the automotive industry while retail search volumes are at their highest during the autumn, recent analysis of the platform's seasonal search volumes has shown. ...


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