WARC MOBILE: TODAY'S HEADLINES

Creative lines get blurred
LONDON: Agencies no longer possess the "unfair advantage" of creativity and need to reconsider their position in a world where this talent is widespread and where the very definition of what it entails is becoming blurred. Writing in a special...

Oreo ranked top food brand
LONDON: Snack brand Oreo, along with Mondelez International, have topped a new ranking of food brands and advertisers based on the Warc 100 database. Oreo scored 91 points overall, beating second-ranked Wrigley's Extra by 50 points. M&M's,...

Native in-video advertising takes off
NEW YORK/LONDON: Post-production product placement in music videos has opened up a new revenue stream for record companies and artists while offering multiple targeting options for brands. A UK start-up, Mirriad, has developed a technique for...

IAB demands artistry
NEW YORK: Marketers must focus their efforts on becoming both "technologists and artists" if they are to thrive in the changing digital world, according to Randall Rothenberg, president/ceo of the Interactive Advertising Bureau (IAB). While...

Latin America gains ad share
NEW YORK: North America is the single largest contributor to the global ad economy, accounting for over one third of the total, with faster growing regions like Asia Pacific and Latin America gaining share at the expense of Western Europe, according...

Online India gripped by FOMO
MUMBAI: Online Indians are heavy internet users who live with a fear of missing out (FOMO) when not connected, a new study has revealed. Tata Communications conducted an online survey of 9,417 respondents across six countries – India, Singapore,...

Vietnam scraps ad cost cap
HO CHI MINH CITY: Brand owners, retailers and agencies have all welcomed the decision of the Vietnamese government to remove a long-standing cap on deductible advertising costs. Over a number of years the cap had risen from 7% of a firm's total...


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