WARC MOBILE: TODAY'S HEADLINES

Final countdown for Warc Connection Prize
LONDON: Senior executives from AOL, Initiative and ZenithOptimedia are among the final selection of judges for the Warc Prize for Connection Strategy, a new competition to find the best examples of channel thinking that delivers brand advantage. ...

Family-friendly women's football attracts brands
LONDON: Women's football is the fourth-biggest participation sport in the UK and brands are increasingly tapping into a family-friendly sport that is gaining increased media coverage. The current FIFA Women's World Cup has attracted a lot of...

Brazil leads LatAm digital trends
NEW YORK: Mobile and programmatic are strong emerging trends in digital marketing in Brazil according to an industry figure. Users in Latin America are very highly engaged with mobile, Maren Lau, CMO at IMS Internet Media Services, a digital...

Reckitt Benckiser looks to mcommerce
GURGAON: Reckitt Benckiser, the consumer goods business, anticipates that in future almost one third of its sales in India will come via mobile commerce, a leading executive has said. Nitish Kapoor, regional director at Reckitt Benckiser South...

Aussies dislike targeted socmed ads
SYDNEY: The majority of Australians are comfortable with social media monitoring to detect possible terrorist activity but only one third as many like the idea of targeted advertising on social media. Part of a global study covering 12 countries,...

Brands distance themselves from Trump
NEW YORK: He may be a billionaire and a US presidential candidate, but many brands have concluded that the nation's Hispanic community is more valuable to them than any potential association with Donald Trump. Macy's, the department store chain,...


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