WARC MOBILE: TODAY'S HEADLINES

Bank brands must avoid the 'doom loop'
LONDON: Almost all UK millennials are ready to change their bank but one chief marketing officer has warned against getting pulled into a "doom loop" of discounting to attract new customers. A study from the Rufus Leonard agency, which surveyed...

Mobile can build brands
LONDON: Mobile advertising, often regarded as a direct response medium, is capable of lifting brand awareness by up more than 50% according to research. Havas Media Group and Sky Media combined to analyse real world campaigns from finance brand...

Google explores ad alternative
MOUNTAIN VIEW, CA: Google, the internet giant which derives most of its income from advertising, is trialling a new micro-subscription product that enables web users to view certain publishers' sites without advertising. Called Contributor, Google...

CPG brands tap location
NEW YORK: Consumer packaged goods brands are successfully utilising location-based marketing strategies to drive increased footfall and visit frequency at retailers, new research has shown. Mobile ad network Verve, which earlier this year launched...

China to lead APAC ad market by 2016
MUMBAI: Advertising revenues in the Asia-Pacific region are set to pass $121bn by the end of this year according to a new report which sees the market growing at 5% in 2014 and at 5.7% in 2015 and China taking the top spot in 2016. Media Partners...

Kraft uses mixed multicultural model
MIAMI: Kraft, the food group, is taking a flexible approach to multicultural marketing, mixing more traditional strategies and total-market communications depending on the needs of specific brands. Diane Tielbur, senior director/consumer insights...

Hong Kong millennials reject stereotype
HONG KONG: Received wisdom about Hong Kong millennials is wide of the mark, according to a new report which finds them to be hard-working pragmatists who dislike superficiality and arrogance. Communications agency Text100 surveyed 1,000 Hong Kong...


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