WARC MOBILE: TODAY'S HEADLINES

Warc launches 2015 Prize for Social Strategy
LONDON: Warc is today launching the Warc Prize for Social Strategy 2015, a global competition with a $10,000 prize fund, to find the best examples of social ideas that drive business results. The Prize, now in its second year, looks for examples of...

Integrate with tech says Sorrell
LONDON: The future of the advertising industry lies in greater integration with other business functions, particularly technology, according to Sir Martin Sorrell. Addressing a party thrown to celebrate 50 years of Admap magazine, whose anniversary...

Viewability faces major hurdles
CHICAGO: There is an advertising industry consensus around the importance of viewability on digital and why it needs to become the basis for billing but there remain major hurdles to be overcome, a leading industry figure has said. Speaking to...

MillerCoors boosts content efforts
NEW YORK: MillerCoors, the brewing group, is enhancing its content marketing capabilities, in recognition of the fact this strategy could help reach millennials and fuel their interest in the firm's products. Stevie Benjamin, the company's senior...

Publishers look to audience extension
NEW YORK: The proportion of digital publishers using audience extension has risen sharply over the past year, with many expecting it to account for up to one fifth of their advertising revenue in the coming year, a survey has found. Audience...

Colgate still India's most trusted brand
NEW DELHI: Colgate continues to be India's most trusted brand according to a new study which also noted a surge in trust for consumer durables brands. Conducted by Nielsen and

Filipino grocery market shifts
MANILA: Monthly grocery spending in the Philippines has dropped sharply as people increasingly choose to eat in quick service restaurants or buy meals prepared in convenience stores. According the latest Nielsen Shopper Trends report, which covered...


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