WARC MOBILE: TODAY'S HEADLINES

Europe leads marketing confidence
LONDON: Marketing confidence in Europe outpaced the global average and every other region in September to record its highest ever value of 60.2 points, according to the latest Warc Global Marketing Index (GMI). Europe's headline GMI figure, which...

Sony wins Grand Prix at Euro Effies
BRUSSELS: A campaign to promote the Sony Playstation PS4 has won the top award at the 2014 EACA Euro Effies, with Audi, Evian and Unilever among the other big name brands to be recognised. In addition to the Grand Prix award for Sony, a total of...

Americans see a connected future
SANTA CLARA, CA: The great majority of US consumers believe that new technology and mobile connectivity will transform their domestic and working lives by 2025, but they're concerned about the security implications, a new survey has found. The

China faces auto 'brand migration'
BEIJING: Three-quarters of Chinese car owners, representing a huge market of 90m vehicles, are prepared to switch brands and they are focusing on just a few marques that have built a good reputation for reliability, a new survey has revealed. ...

A third of shoppers use mobile in-store
BOSTON: More than one-third (34%) of American shoppers carry out retail-related activities on their mobile device when they're in a store, according to a new report. Of those that use their mobile device in-store, almost a quarter (23%) go on to...

Loblaw's marketing gets personal
TORONTO: Loblaw, Canada's biggest food retailer, is tapping into customer data to identify its most valuable shoppers and target them with tailored deals and marketing messages, helping it achieve "mass customisation". Uwe Stueckmann, the...

Strong growth for Indian E&M sector
NEW DELHI: India's entertainment and media (E&M) sector is on course for delivering a compound annual growth rate (CAGR) of 15% between 2013 and 2018, which will value it at Rs 227,000 crore by 2018, a new industry report has forecast. The


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