Advertisers seek control of digital ads
LONDON: CMOs are increasingly turning to technology, not their agencies, in order to ensure success in digital advertising and achieve greater transparency in media buying, a new industry survey has revealed. No less than 43% of advertisers plan to...
Marketing activity slows, budgets grow
LONDON: Marketing activity growth declined in Europe and the Americas in December, bringing the latest headline Global Marketing Index (GMI) down 1.4 on its value in November, although this was partly offset by gains made in Asia-Pacific. The
US online ad revenue at all-time high
NEW YORK: Internet advertising revenue in the US reached a record $12.4bn in Q3 2014, representing a year-on-year increase of 17%, according to the latest data from the Interactive Advertising Bureau (IAB) and PwC US. The
Tesla Motors is top US cultural brand
LOS ANGELES: Electric car maker Tesla Motors has overtaken Google to be named as the most culturally vibrant brand in the US, according to the latest USA Cultural Traction report. Now in its fourth year, the study was produced by
FMCG sales growth slows in Asia
SINGAPORE: Average FMCG sales growth in Asia Pacific slowed to 6.7% in 2013, declining further to 5.5% in Q1 2014 and 4.1% in Q2, the latest data from Nielsen has revealed. The research firm's Asia Pacific Retail & Shopper Trends Report...
Purpose guides SunTrust
BOCA RATON, FL: SunTrust, the banking group, believes finding a clear sense of purpose can help financial-services brands stand out in a category which frequently lacks meaningful differentiation. Jeff Van De Velde, svp/director of client...
Tech bridges India's urban-rural divide
MUMBAI: Marketers often talk about a divide between rural and urban India, but a leading industry figure has argued that this is a myth and that the play between traditional and progressive mindsets is more significant. As part of Warc's